BUSINESS: Business Success on Facebook

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By Julie Rambali
August 28th, 2013 Edition

Over one billion people like and comment an average of 3.2 billion times every day. The moment you have a strong presence on Facebook, your business becomes part of these conversations and has access to the most powerful kind of word-of-mouth marketing — recommendations between friends. Your business is made for your customers so build relationships with them, reach new people, and drive sales. Start by creating a Page on Facebook.

Your Facebook Page is the perfect place to grow your business, build your brand and develop relationships with your customers. Creating a Facebook Page is absolutely free and it only takes a few minutes. All you need to do is choose a category and Page name that represents your business, select your logo and another photo that people associate with your business, write a brief description about your business, set a memorable web address for your Page that can be used on marketing material to promote your business, and choose a cover photo that represents your brand. It’s the first thing people will see when they visit your Page. Now with your Facebook Page, you can view insights, edit your Page content, keep track of new activity and respond to personal messages from your admin panel.

Now that you have a Page, it’s time to reach out to your current and potential customers. Create different kinds of posts on your Page including updates, photos, videos, and questions. The people who like your page will see your posts in their news feed. Keep your posts short, visual, and optimized for a greater chance of visibility. Invite people you already know to like your page because you’ve probably got a community of friends, family, customers, and employees who care about your business. Continue to connect even further by spending a small budget on paid ads to reach out to the people of your communities.

Engage your audience. When you post content and have conversations on your Page, you’re building loyalty and creating opportunities to generate sales. When people like your Page, they’re saying that they care about your business and want to know what’s going on. Posting relevant content is the most important thing you can do to keep them interested.

Post at least 1 to 2 times per week so you stay up-to-date and relevant to the people who like your Page. Promoting your post is an easy way to reach more of the people who like your Page and their friends in their news feed on desktop and mobile. Promoting a post simply bumps it higher than it would otherwise appear in your audience’s news feeds.

Check your Page Insights to see what’s working. Page Insights include information such as which posts are working along with an overview of who is connected to your business. Check your insights regularly to understand what’s working for you on Facebook.

Continue to engage, address specific people, and keep track of messages – 3 simple steps to manage a successful marketing strategy for your business on Facebook – Facebook.com

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