BY: KIZZY COURTNEY
Rihanna is the latest celebrity to enter the cosmetics business. After two years of development and months of teasing, Rihanna’s debut makeup line Fenty Beauty is finally here! Fenty Beauty launched September 8, 2017, in Sephora worldwide! The beauty line includes foundations and highlighters, which are meant to complement all skin tones and is cruelty-free.
What I love most about Fenty Beauty is the thought that went into a line that is completely diverse and inclusive. Rihanna is a black woman who came into her own while dealing with private moments in the public eye. As she’s risen to superstardom, she has never stopped advocating for us. When I say us, I mean women of colour. Fenty Beauty speaks to that by offering a range of 40 shades of foundation that has us in mind. Yes, you read that right 40 SHADES! These foundations which are called the Pro Filt’r Soft Matte Longwear Foundation is sweat-proof, humidity-proof, and the medium-to-full coverage formula gives you a few minutes to blend before it locks on to skin and doesn’t budge. The foundation has a mid-range price point at $42 from Sephora. Along with the foundation is a face primer called Pro Filt’r Instant Retouch Primer which promises to smooth away the pores, evens skin tone and texture, and instantly absorb oils without feeling dry or chalky. There is one lip gloss in the collection, called the Fenty Beauty Gloss Bomb Universal Lip Luminizer. The peachy-bronze gloss is shot-through with flecks of gold shimmer and feels moisturizing and slick but not sticky. It is said to be a universal colour that works on every skin tone.
Besides the products mentioned above, there are also some amazing highlighters in the collection as well called Killawatt Freestyle Highlighter, which comes in singles and duos. The duos have one subtle shimmery shade and one intense shade. The single shades are gorgeous! The shade Trophy Wife looks like it’s basically freshly ground gold dust, it’s by far the glitteriest golden highlighter I’ve ever seen, and it’s ideal for darker skin tones. If you’re fair skinned then you’ll love Metal Moon, an iridescent pearly-white shade that makes skin look lit-from-within. Fenty Beauty also gave us blotting papers and blotting powders. The papers roll out like aluminium foil from a tube that could be mistaken for a lipstick. The idea is that you won’t be ashamed to blot in public. The translucent blotting powder is impossible to overdo and blends seamlessly into skin without looking too flat. You can also buy a magnetic mini brush that attaches to the powder’s case, but that’s sold separately. If the powder is not your thing the line also has 30 Match Stix, which are basically do-all complexion tubes. There are 20 matte shades that can be used to contour, highlight, correct, and conceal. They’re soft, creamy, and buildable. Then there are 10 shimmer Match Stix which can be used as blush, highlighter, or even lipsticks. Did I mention the Match Stix are magnetized and sticks to each other for easy travel? And since Fenty Beauty is all about the face, there’s also a set of tools. In addition to the mini brush for the blotting powder, there’s a sponge which has a chunk was taken out of the side and a flat tip. There’s also a synthetic highlighting brush designed after a shark tooth to hug the curves of your cheekbones, and a small synthetic foundation brush.
While fans hoping for wild lipstick shades might find themselves disappointed, anyone who loves easy, glowy, healthy skin will fall in love with Fenty Beauty. It’s truly outstanding for someone to launch a makeup brand that understands the importance of inclusivity and diversity. There is something for everyone in this line, from the fairest of the fair to the deepest chocolate melanin beauty. I know that this is just the beginning for Fenty Beauty, and I can’t wait to see what’s next. Robyn Rihanna Fenty is a true representation of #BlackGirlMagic.