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Licensing Your Music

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BY: DT THE ARTIST 

As an artist, we put a lot of time and hard work into writing songs and recording. Many times though the fruits of those labours are not recouped from performing live and doing events. The amount of time put in towards trying to create a hit song, and putting a campaign behind it can be a daunting task. Because of this many artists feel stuck and frustrated, as if caught in an endless circle. After making all of that music, and investing, where do you go next? I would like to propose to you, that it is time to try licensing.

Licensing is when you license your music to TV shows, commercials, movies or video games either independently or through a publishing company. This is an area often passed over by artists when thinking of where to put their music. Through licensing, depending on the deal, you can start anywhere from $500 and again depending on the deal go all the way up to the millions of dollars range. We have all watched a television show or blockbuster movie, only to hear either one of our favourite songs or a song you’ve never heard of, by some unknown artist. As a medium licensing is one of the best ways to get your music to a much broader audience, and depending on how you play your cards, some television shows, or movie projects will sometimes have you play a small role in a scene which means screen time, and another paycheck for your appearance.

All of this sounds great and potentially lucrative, but now you’re asking yourself, how do I do this? After you have written and recorded let’s say twenty tracks, then the first thing you do is organise them by topic, or potentially scenes that you could pitch them for. The next step is to register your works with Socan for the purpose of royalty collection. After that, you will want to copyright your songs for protection before you pitch them. Once all of your songs have been protected, you need to come up with a small pitch for them, giving a visual of what scenes they might be good for. Make sure that the songs really connect with the scene you are trying to create.

Now that your pitch is complete comes the real legwork, you have to start researching publishing companies, or look for a publishing deal, and if you don’t want to go that route then your other option is to watch a lot of television shows, and movies and skip to the credits and look up the “Music Supervisor” or you can contact casting companies to see who you can talk to about submitting your music and also building the relationship so that you are able to become the go to person for music.

Now that you have built some relationships, and maybe even gotten some of your music onto different projects, the next step is to start going to the music conferences, and networking events to start getting bigger opportunities. As you slowly rise in a number of projects you have done, more people will start to recognise you and want to work with you. The great thing about licensing is that you get paid for your work, but on many projects, you can also make a royalty for your music. When I say royalty I mean, you can still be getting paid ten to twenty years later off of work that you are doing now. So, to recap, if you are an artist that is great with writing, and loves to record, licensing is a great way to build your name and product, and help you build a budget to do bigger projects, or even set up tours. It gives you access to big corporations and small indie projects. Time do something with those old songs.

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Candace Owens threatens to sue George Floyd Family, George Floyd’s family suing Kanye West, and Balenciaga ends relationship with the rapper

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Photo Credit: Gage Skidmore/ Flickr

BY SYDNEE WALCOTT

This year rapper Kanye West has been at the centre of many controversies.

So far West had been banned from performing at the 2022 Grammy Awards, he received a one-day suspension from Instagram after making racist comments towards The Daily Show host and 2022 Grammys host Trever Noah (who had voiced concerns over the rapper’s conduct) and had continuously trolled ex-wife Kim Kardashian and her now former ex-boyfriend, comedian Pete Davidson.

The controversy does not end there as West continued to stir up more controversy this month.

The rapper recently received backlash from many celebrities after spending more than three hours making insulting comments towards different celebrities and going on an antisemitic rant while he made an appearance on a now-removed episode of Revolt TV’s Drink Champs podcast.

During the podcast, West also made misinformed comments on the death of George Floyd by claiming Floyd did not die by having former Minneapolis police officer Derek Chauvin kneel on his neck, but by a fentanyl overdose.

On October 18th, 2022, the family of George Floyd announced their plan to file a $250 million lawsuit against West, his business partners, and associates for the comments he made on Floyd’s death.

Roxie Washington, the mother of Floyd’s only daughter, filed the lawsuit and will be suing for harassment, defamation, misappropriation, and inflicting emotional distress.

Lawyers representing the family also issued a cease and desist letter to West for his comments and said they were a “Repugnant attempt to discount George Floyd’s life and to profit from his inhumane death.”

While fentanyl was found in Floyd’s system, a toxicology report did not identify it to be part of his cause of death.

Chauvin, who was found guilty of violating Floyd’s civil rights and has been convicted of murder and manslaughter in Floyd’s death, is currently serving a 21-year federal sentence and a 22 1/2-year state sentence, which will be served concurrently.

Due to all the controversy that has been surrounding Kanye West in recent months, people and organizations have been urging companies who have worked with West to sever their business ties with him.

As of Friday, October 21st, 2022, one of those companies recently decided to part ways with the rapper.

The French luxury fashion house Balenciaga became the first company to sever ties with West after the rapper made a series of anti-Semitic comments and misinformation on the death of George Floyd.

According to a statement sent to the Women’s Wear Daily, Kering, the parent company to Balenciaga, provided a statement them with a short statement saying:

“Balenciaga has no longer any relationship nor any plans for future projects relating to the artist.”

West has had a long history with the luxury brand due to the close relationship he had with the luxury fashion house’s creative director, Demna Gvasalia.

Balenciaga has since removed the rapper’s look from his runway debut at Paris Fashion Week and a section featuring the Yeezy Gap Engineered by Balenziaga collaboration from their website.

While Balenciaga severed their ties with West, the Anti-Defamation League, Campaign Against Anti-Semitism and many celebrities are calling for Adidas to also end their partnership with the rapper.

Adidas, who has been collaborating with West since the release of his Yeezy brand in 2015, currently have their business partnership with the rapper ‘under review.’

Amid all of his most recent controversies, it seems as if Kanye West has an ally who has recently come to his defence.

Candace Owens came to the defence of her friend as she has threatened to sue the family of George Floyd in response to the lawsuit they filed against West after the rapper claimed it was a drug overdose that contributed to Floyd’s death and not police brutality.

According to Mediate, Owens based Floyd’s family in a recent podcast of her show after it was announced that his family will be suing West over the comments he made on Floyd’s death.

“I’m also sick of frivolous lawsuits. You know, if this is actually considered credible – if you sue somebody because you’re feeling ‘emotionally distressed’ because of them going out and saying things – well then I think that I have grounds to sue George Floyd’s estate,” said Owens during her podcast episode.

Owens said she is considering seeking lawyers’ advice to file a complaint against Floyd’s family.

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Denyse Thomasos Paintings garners the first major retrospective at the AGO

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Photo by Sydnee Walcott

BY SYDNEE WALCOTT

For those who love to learn about history and contemporary issues through artwork, the Art Gallery of Ontario (AGO) is giving people the opportunity to explore these topics through paintings and photographs at an exhibit they have available for a limited time.

From October 5th, 2022 until February 20th, 2023, the AGO will hold its first major retrospective of paintings created by late painter, Denyse Thomasos.

The exhibit, known as “Denyse Thomasos: Just Beyond,” is set to feature more than 70 paintings and works on paper from almost 40 years ago alongside archived photographs, sketches, interviews, and documentary footage of Thomasos at work.

The day before the exhibit was open to the public, members of the media had the chance to get a view of the exhibit through a press preview curated by: Renée van der Avoird, Assistant Curator, Canadian Art, AGO; Sally Frater, Curator of Contemporary Art, Art Gallery of Guelph and Michelle Jacques, Head of Exhibitions and Collections/ Chief Curator.

The first piece of work viewers will notice as soon as they enter the exhibit will be a large-scale photograph of the artist working on a piece called Hybrid Nations.

In 2005, while the AGO was undergoing a major renovation, contemporary artists were invited to the gallery to create site-specific wall works. Thomasos created a massive mural that contained a mixture rendition of a computer-generated panopticon, a building designed to have consistent surveillance of occupants from one authoritative point without the occupants knowing if and when they were being watched or not.

The piece also included hand-painted details of structures and rigid cells that delegate into curved forms that surrounded the computer-generated panopticon.

Thomasos hoped this piece would remind viewers there is a connection between the present-day prison industrial complex and the transatlantic slave trade.

The exhibition will also include some of Thomasos’ earlier work from when she was a graduate student who started as a figurative painter.

In an untitled self-portrait, created when Thomamsos was an undergraduate student at the University of Toronto, Renée van der Avoird, one of the exhibit’s curators, describes how the artist portrays herself as a very strong and serious artist.

The painting features Thomasos sitting on a chair with brushes and paint underneath the chair.

“It’s really an opportunity, 10 years after passing to look at the impact of her work,” said Sally Frator, one of the guest curators. Frater describes the exhibit as a celebration of her work and the sheer brilliance of her artistry practice.

Two things Frater looks forward to when the public has the opportunity to look at Thomasos’ work is the interest in hearing the reactions of people who are encountering her work for the first time and hearing the experiences of people who knew Thomasos through work and through those who have maintained a friendship with her and seeing all of her work being featured in the AGO.

“I think it is entirely fitting that this retrospective is opening in Toronto,” said Frater who shares how Toronto has been formative to Thomasos’ development as an artist.

After the exhibit concludes in Winter 2023, it will make a few more stops at the Remai Modern in Saskatoon in Spring 2023, and at the Vancouver Art Gallery.

Thomasos, who was born in Trinidad and Tobago and raised in Toronto, received her BA in painting and art history from the University of Toronto in 1987, attended the Skowhegan School of Painting & and Sculpture in 1988, and enrolled at Yale University where she would receive her MFA in painting and sculpture in 1989.

That same year, Thomasos would have her first solo exhibition at the Alpha Gallery in Boston.

Thomasos’ was at the height of her career with major museum shows, gallery representation in New York and Toronto, and achieving many prominent awards when she passed away in 2012.

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Vybz Kartel and Stefflon Don Release New Music; Popcaan earns First Canadian Platinum Certification, and possible collaboration between Popcaan and Post Malone in the works

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Photo Credit: Joseph Okpako

BY SYDNEE WALCOTT

Jamaican artists, Vybz Kartel and Stefflon Don, paired together again on their newly released dancehall single, “Amazing.”

Amazing, which was released last Friday, marks the second time the two artists have collaborated together, after both were featured on late rapper XXXTENTACION”S track, Royalty.

The single is also one of many songs of the dancehall producer Dunw3ll’s PlayStation Riddim, which featured the most streamed songs by Jamaican artists.

Other songs featured on this riddim include: “Day 2 Day” by Sean Paul, “Bye Bye” by Shenseea, “BFF” by Govanna featuring Romeo Nelson and “Please Yuh Girl” by Moyann Montique.

Dunw3ll is also credited for Vybz Cartel’s 2016 hit, Fever, which received a Gold Certification Plaque from the Recording Industry Association of America (RIAA) in 2020.

There’s more great news for Jamaican artists. Even though Popcorn has a collection of plaques, this plaque he recently earned is special as this is his first Canadian platinum certification for his featured single, “I Know There’s Gonna Be (Good Times).”

Music Canada issued the Platinum Single certification on September 14th, 2022 after selling more than 80,000 units in combined digital and physical sales and on-demand audio streaming in the country.

The single had also been certified silver in the United Kingdom by the British Phonographic Industry (BPI) after selling 200,000 units and was certified gold in March of last year in the United States by the Recording Industry Association of America (RIAA) after seeing more than 500,000 units.

The song, which was by English producer/DJ Jamie XX and also features American rapper Young Thug, is the third single from Jamie xx’s 2015 debut album, “In Colour.”

More great news for Popcaan is a collaboration between the dancehall artist and rapper Post Malone, which is apparently in the works.

Post Malone’s manager, Dre London, who is currently promoting his tequila brand Don Londre’s broke the news of the collaboration and hopes for more collaborations in the future.

Since Popcaan’s rise to fame, the dancehall artist has been part of a long list of international collaborations with artists such as: Pusha T, Busta Rhymes, Chaka Khan, Megan Thee Stallion, Maroon 5, Wiz Khalifa, Snoop Lion, Drake and countless others.

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