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New Start-up Company Offers Access to the Comforts of Home at your Fingertips

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BY ALYSSA MAHADEO 

Venturing to a new land and coming to settle in a new country is an intimidating notion. To live in a new and foreign place without the comforts of home can make you a little homesick and craving for anything that will remind you of the comforts of home.

As an international student, the prospect of leaving your friends and family and moving to another country can be challenging. While attending the University of Saskatchewan, Economic student Gibson Odoka found this to be all too true. While serving as the international student representative on the U of S Student Council, Gibson gained valuable insight from students like him who were having issues finding products that they were accustomed to having back home.

He found that it was unfair and it didn’t make sense that there was no solution to this problem. Working with other international students he realized it was a common issue faced by most and so he set out to help make the transition easier with the creation of a website that allows access to products from these students’ home countries, which cannot be found in Canada.

El-Cuzupa Marketing Inc. was established in late 2015 in Saskatoon before relocating to Toronto in 2016, as a company retailing diverse international products that are shipped directly to the customer via courier service, including food items, clothing and music, among others. With the obvious increase in Canadian immigration with regards to the Syrian Refugees and others who immigrate to Canada as well as the increase in tourism and the amount of international students accepted to Canadian Universities, this website offers a care package of items to help them settle in and gain easy access to the comforts of home.

After launching the website in the University, Gibson found that it was becoming popular with international residents that were not attending U of S, but searching for somewhere that they could find a piece of their native land. Drawn to the multicultural diversity of Toronto he thought this would be a great central location for the business with access to so many different cultures and backgrounds.  These people were missing products from their home countries and Gibson’s website offered a quick and easy solution to their problem.

Fellow international student Lynn Fan who works alongside Gibson at El Cuzupa Marketing agrees with this innovative project catering to the needs of international students and newcomers to Canada. Originally from China, she attends the University of Toronto and was having trouble getting rid of her nostalgia. When she heard of the idea for this website, she felt that it was a great way to gain access to the things she missed most about her home land including games and other social activities that she could use to bond with the Asian community here in Toronto.

The products on the website range from clothing to toiletries, food and other cultural products from countries all over the world. They offer inexpensive and convenient access to these products bringing the comforts of home to people wherever they are and offering international products cheaper than can be found on most mainstream websites or local supermarkets that might carry some of these items.

“We are making life easier for both the seller and buyer,” explains Gibson, recalling his travels abroad, speaking to tourists and backpackers traveling all over the world who had the same concerns about not having ready access to products they need from home. “This is something that has been going on for too long and it’s not only affecting one group of people. Immigrants from different places and people all over the world have voiced their concerns about these issues.”

Gibson’s website takes away the added stress of having to track down stores in the community that might sell specific products people might be looking for, keeping an online market inventory that can be accessed conveniently online and shipped directly to their doorstep. He explains that opening an African store in somewhere like downtown Toronto can become expensive and might be inaccessible for people living out of the city. His online inventory is an all nations store committed to filling the needs of people on a Global scale.

Focused on helping the needs of the international communities living in a foreign country Gibson and his team have been working on expanding their reach, doing research to find out what products people need. Their website service users from Australia, Europe, Asia and North America are happy as they are able to get the comfort of home abroad.  It was built to support immigrants, tourists and international students in Canada by providing a cheap and easy way to access international products from their home countries. Products from over fifty countries around the world are available and is bringing everyone a little bit closer together everyday.

Their main office is located at 46 Spadina Avenue, in Toronto and you can visit there website at www.cuzupa.com for all your international product needs.

 

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14 Days to a healthier work-life balance

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Photo Credit: Press Foto

BY SIMONE J. SMITH

I get it; you just like to stay connected. Everyone does it. Sometimes, it seems like you’re not enjoying yourself as much as you used to. Maybe you’re right, but it’s not like you are addicted, or anything. You can stop whenever you want.

It’s not about being addicted, it’s about finding a balance. Social media can be great, but when it starts affecting your mental well-being, that’s when it becomes a problem.

I get it. It’s easy to get sucked into the digital world without realizing it, but it’s important to take breaks, to disconnect and focus on the real world too, and this week we are going to help you navigate the break that you need to take from the digital diaspora.

In a world where many jobs are fast-paced and digitally driven, the constant influx of emails, notifications, and media feeds can feel overwhelming. For many, being inundated with so much information at once can take a real toll on your mental and physical wellness, but what if there was a way to regain control and harmony again?

In a research study titled, “The Relationship between Social Media and the Increase in Mental Health Problems, (Hasan Beyari) the researcher found that deterioration in mental health is one of the side effects stemming from social media overuse. This study investigated the relationship between social media and the increase in mental health problems in Saudi Arabia. Saudi Arabia has a high level of social media usage, with 82.3% of the population (29.5 million people) using social media in 2022. Young people, who make up 36.74% of the population, are the biggest users of social media in Saudi Arabia, with 98.43% of young people using social networking sites. The top three reasons given by Saudis for using social media are: keeping in touch with friends and family, use of free time, and finding products to purchase.

The researcher recommended that social media users be cautious when interacting with social media features, especially likes, comments, followers, media, and posts, because of their significant effect on mental health.

Another interesting research study titled, “Mental Health Surveillance over Social Media with Digital Cohorts,” (Silvio Amir, Mark Dredze and John W. Ayers) the researchers thought that it was worth noting that they found that Blacks and Hispanics who show a high usage of social media were more likely to be affected by mental illnesses. One possible reason for this disparity is that racial minorities are more likely to come from communities with lower education rates and socioeconomic status (SES), and to be in a position where they lack proper health coverage and mental-health care.

I think that you get the point; it might just be time to step away from that device that for some of you has become your lifeline. I want to introduce the 14-Day Digital Detox Challenge, a challenge that was introduced to me by HubSpot.  It is a journey that aims to restore balance and mindfulness in your life, both at work and at home. This challenge has tips, tricks, and tools to help you disconnect where you can—even if your job requires you to be plugged in.

Day One starts your 14-day digital detox challenge with mindful mornings that set the tone for the rest of your day and promotes a sense of calm and focus.

Maintaining a healthy work-life balance is crucial for your overall well-being and productivity.

On Day Two of your digital detox challenge, it focuses on creating clear boundaries between your work and personal life.

On Day Three, you have a chance to organize your digital devices and online presence, so that you can enhance productivity and reduce distractions.

On Day Four of your digital detox challenge, your focus will be on establishing a productive routine that enables focused and efficient work while also allowing time for personal activities and hobbies.

By taking care of yourself physically, mentally, and emotionally, Day Five helps you maintain balance and perform at your best.

Day Six helps you understand that by disconnecting from digital devices and engaging in face-to-face interactions, you can strengthen relationships and joy in your daily experiences.

Day Seven has you setting clear goals, tracking progress, and celebrating accomplishments that can increase productivity and maintain motivation.

Day Eight focuses on: incorporating mindful app usage, setting intentional screen time limits, and reflecting on the impact of excessive screen time. The point is to enhance your well-being and productivity.

By implementing techniques such as: creating filters and folders, utilizing email management tools, setting specific times to check and respond to emails, and writing effective emails, Day Nine shows that you can improve your productivity and reduce email-related stress.

Day 10 is all about re-evaluating your relationship with social platforms and focusing on online activities to reflect on the positive and negative effects of social media on your work- life balance.

Day 11 allows you to explore the importance of avoiding digital multitasking and focus on techniques that can help increase productivity and reduce distractions. By prioritizing single-tasking and implementing strategies like the Pomodoro Technique (designed to improve productivity by breaking work into intervals, traditionally 25 minutes in length, separated by short breaks for time-blocking), you can optimize your work and accomplish more.

Day 12 explores the power of mindful communication and how it can enhance relationships, both in the workplace and personal life. By practicing active listening and mindful communication techniques, you can foster empathy, understanding, and open-mindedness in your interactions.

Day 13 explores the benefits of spending time in nature, and how it can enhance your well-being and reduce stress. Engaging in activities such as walks in the park, gardening, or simply observing and appreciating nature can have a profound impact on your productivity and overall mental health.

Finally, Day 14, the final day focuses on reflection and goal adjustment, allowing you to assess the progress you’ve made throughout the challenge and make any necessary adjustments to your goals. By applying self-reflection and goal-setting techniques, you can continuously improve and set yourself up for ongoing success.

Are you ready for your Digital Detox; don’t worry, in 14 days, you can get yourself back on track, and become even more productive than you were before. Good luck, and if you are open to the challenge, let us know how things go.

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Freedom Mas Kick off the start of Band Launch Season 2024

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BY PAUL JUNOR

It was an entertaining, inspiring and visually exciting day on Sunday, February 25th, 2024, when Freedom Mas kicked off the start of band launch season 2024. In this the third year of the first and only Jamaican band, led by Johanna Grant, the unveiling of the adult and kids’ costumes were showcased under the theme “What If” at the Small Arts Inspection Building in Mississauga near the intersection of Dixie Road and Lakeshore Shore.

The promotional material on Instagram states, “We are bringing the spirit of Carnival through music, dance, and delicious food. Immerse yourself in the rhythm of the Caribbean with live DJs, playing reggae, soca, and dancehall music that will keep you grooving all day long.” They describe what attendees would be able to experience as they “Explore the diverse marketplace filled with local artisans and vendors offering unique crafts, clothing and accessories.”

There was a wide range of vendors present who showcased a range of services and products targeted to the: Black, African and Caribbean community. One of the vendors was Rose & Ruby Jewelry, which offers the Ultimate Jewelry Guide in which everything you need to know about: cleaning, traveling, measuring and maintaining your pieces. I spoke with Antoinette and Norman of Yardpot Catering Ltd about the different types of authentic: products, services and catering they offered. They are proud of their Jamaican roots and willingly promote the varieties of snacks, treats and products.

I spoke to Johanna who has been the band leader of Freedom Mas since its inception about what she expects for Toronto Caribbean Carnival 2024. She is excited to be the first Mas back to start band launch season 2024. The fact that it occurred during Black History Month was intentional and foundational to connecting carnival to its historic roots as a symbol of independence, freedom and empowerment. There were young and old in the audience who witnessed the visually stunning and stimulating costumes that were showcased during the presentation.

There were several sections that were featured at the band launch, which included:

  • Phoenix Mist @thebutterflyave
  • KADENCE Rhythmic Flow of
  • Essence of Dreams-@queentcarnival
  • Thoughts of the Future@angelicxarnival
  • Port Royal Pirates of the Caribbean

In the audience was Jennifer Michelle Hirlehey, Board Chair of the FMC and CEO, Mischka Crichton, Stephen Dasko, Councilor of Ward 1, as well as Martin Reid, Councilor of Ward 3 of the City of Mississauga enjoyed the festivities and celebrations as they interacted with the audience.

Linden King, former Chair of the Black Caucus of Mississauga came out to show his support as well as MPP Charmaine Williams Brampton North. “This is another celebration of talent and culture and it’s my privilege to see the product of another Black woman and business powerhouse raise others to excellence and be a part of our history.”

Stephen Dasko, Councilor for Ward 1 Mississauga and Region of Peel was in attendance and was pleased with the turnout at the launch and the high level of community support. “Congratulations to Johanna and the team of the Freedom Mas Band for a great afternoon celebrating Black History Month Carnival Edition.”

The dates of some of the upcoming band launches for the Toronto Caribbean Carnival are:

Lux Carnival – Saturday, March 23rd

E.P.I.C. Carnival – Friday, April 5th

Toronto Revellers – Saturday, April 6th

Sublime Mas- Saturday, April 13th

Fantasia Carnival – Sunday, April 14th

Lavway Mas – Friday, April 19th

Saldenah – Saturday, April 20th

Tribal Knights – Friday, April 26th

Carnival Nationz – Saturday, April 27th

 

Anyone interested in learning about Freedom Mas can check them out at:

Website:http://freedommasband.ca

Facebook: Freedom Mas Band

Instagram: @freedommasbqbd

YouTube:Freedom Mas Band

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Almost Homeless – Eight years of Justin Trudeau; Canada’s housing is against the ropes, and Toronto renters suffer

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BY MICHAEL THOMAS

“After eight years of Trudeau, the average price of a home in Toronto is now over a million dollars and the average rent on a two-bedroom apartment has more than doubled to over $3,200 a month. Canadians can’t afford this and that is why in nearly every city, middle-class Canadians are forced to live in tent encampments.”

The above quote is an attempt to write Justin Trudeau’s biography, or part of his legacy by Scott Aitchison, Conservative Shadow Minister for Housing and Diversity and Inclusion.

According to Aitchison, “Justin Trudeau’s response has been to re-announce a failed loan program, which has only resulted in the completion of 11,000 homes over the course of seven years and create more bureaucracy, which will raise the cost of housing even more.”

What exactly is happening here in Canada? Canadians let us look at the numbers and see if they add up.

According to the RBC Housing Affordability Report, in Toronto, a household earning a median income needed to spend 84.8% of their income just to cover the costs of owning an average home at market price. This metric has “reached its worst level ever.”

It now requires 63.5% of income to buy an average-priced home compared to 2015 when the same measure was 39.3%.  The income required to purchase a home in Toronto rose by $11,100 in 2023, to $218,100, according to Ratehub.ca.

A home in Greater Toronto was $1,089,800 in February 2024, compared to $601,800 in October 2015. A rise of almost double the cost. Which working-class family can afford this in present-day Toronto? This information is from the Canadian Real Estate Association.

According to the  National Bank, it now takes 25 years to save for a down payment in Toronto. The mortgage payment as percentage of income is 87.8% in Toronto.

I hope that this information takes care of the question, why are so many Torontonians homeless or living in their cars? Maybe not. Here are some troubling homeless stats.

“As of October, [Toronto] is sheltering 10,700 people and turning away approximately 275 others on a daily basis,” said Gord Tanner, the city’s Director of homelessness initiatives. “Growing number of homeless people turning to ERs for shelter and warmth in Ontario. In Toronto hospitals specifically, those cold-weather ER visits by homeless people skyrocketed by 68%.”

Let’s look at where our Canadian tax dollars are going and see if any meaningful progress is being made.

The Apartment Construction Loan Program is an existing program that was rebranded in the 2023 Fall Economic Statement. It was previously the Rental Construction Financing Initiative (RCFI) which was created in 2017. When the program was launched in April 2017, it promised $25.65 billion in loan financing and had an original goal of creating 71,000 new rental housing units by 2027/28. However, in the 7 years since the program launched it has committed $18.19 billion in loans, which has only resulted in the completion of 11,208 homes, as of the latest data from December 2023.

After re-announcing and rebranding the program in the 2023 Fall Economic Statement, Trudeau’s government topped up the program with funding for an additional $15 billion in loans, bringing the total available loans to over $40 billion.

Trudeau’s regime was promising Canadians that this additional funding would create 30,000 additional units, bringing the total units to 101,000 even though the program is not coming anywhere close to completing the original 71,000 homes promised to Canadians in 2017.

Now, the Liberals announced that in Budget 2024, they would fund an additional $15 billion in loans, bringing the total to $55 billion even though less than half of the loans already available under the program have been awarded. Once again Trudeau’s regime promised that this additional funding would support the creation of an additional 30,000 new apartment units, bringing the total to 131,000 units promised with only 11,208 or 8.5% completed. In layman’s terms, Canadians’ tax dollars were spent, and they were lied to.

I spoke to Sam Lilly who is the Press Secretary – shadow cabinet from the office of the leader of the Official Opposition. “From 2015 to now, what has happened,” I asked him?

“We’ve seen Justin Trudeau’s inflationary spending and taxes have put pressure on interest rates and cost of living after Trudeau printed 600 billion worth of money.”

“According to CMHC,” Lilly said, “We are short 5.8 million houses in Canada, and those houses have to be built in the next decade and we are way off target.”

“The next problem,” he said, “is that Justin Trudeau keeps giving money to these municipalities that are blocking the permitting of homes. There is a sort of ‘not in my backyard NIMBYism,’ and Justin just keeps feeding them money –no questions asked.”

The alarming rise of almost double the cost in present-day Toronto creates an insurmountable burden for working-class families, rendering housing increasingly unattainable. Such an escalation disproportionately affects marginalized communities, exacerbating the existing economic disparities. The profound impact of this surge extends beyond mere financial strain, as it amplifies societal inequalities, perpetuating cycles of poverty and exclusion. Urgent measures are imperative to address this crisis and safeguard the fundamental right to adequate housing for all residents, regardless of socioeconomic status.

The repercussions of Justin Trudeau’s inflationary spending and tax policies have become increasingly apparent, exerting significant pressure on interest rates and the cost of living. As citizens navigate these economic challenges, it becomes imperative for policymakers to prioritize measures that promote stability, fiscal responsibility, and sustainable economic growth to alleviate the burden on households and ensure long-term prosperity for all Canadians.

REFERENCES:

https://www.ratehub.ca/blog/2023-marks-a-terrible-year-for-home-affordability/

https://www.crea.ca/housing-market-stats/mls-home-price-index/hpi-tool/

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