BY SIMONE J. SMITH
Humans are inherently curious beings. We are naturally drawn to learning about the lives of others, especially those who have achieved a level of fame, or success that seems unattainable to most. This curiosity about the lives of famous people satisfies our desire for novelty and intrigue.
It is why shows like “Lives of the Rich and Famous,” and “Cribs” were so popular. Following the lives of famous individuals provides a form of escapism from our own daily routines and challenges. People often find entertainment and enjoyment in learning about the glamorous, exciting, and sometimes even controversial aspects of celebrities’ lives.
For many of us, that celebrity that we admire most often comes to symbolize certain ideals, values, or cultural movements. They may represent specific beauty standards, lifestyles, or societal trends, making them important figures to follow and discuss.
So, when a show comes along that satisfies our curiosity, we are instantly captivated, and on Sunday July 30th, 2023, lovers of the beautiful island of Jamaica were introduced to a new show “The Listing” hosted by the vibrant former Miss Jamaica Festival Queen, Anjell Edwards. It is a reality infotainment variety show on all things real estate that gives viewers not only an intimate look into the lives of homeowners as they share their stories of ownership and how they got there, but how you too can finally buy that property you have been dreaming of.
“The Listing is not just your ordinary advertising of homes; this show has life and passion,” Creator, Executive Producer and the Chief Executive Officer of Absolut Ventures Limited, Alrick McKenzie, explained. “We will be visiting the homes of some of Jamaica’s well-known celebrities and finding out how they live behind the lime lights, but that is just a small entity of the show. We want people to learn how they can reach the point of acquiring their own homes despite the uncertainty of the economy, and then taking it from acquiring that empty building, to making their living space as comfortable as possible.”
Although the intent of the show is to highlight the rich and famous, stories are also shared by average homeowners who have invested in beautiful luxurious condos extravagantly decorated villas, seafront construction projects, and magnificent mansions.
“Owning a home is one of the biggest investments anyone could ever make in their life,” Alrick said. “So, it is very important that people are aware of what is out there, what it takes to get there, how to maintain such a living and even options of places to go when they want to get away —that home away from home.”
“The Listing” comes at a very good time as never before has real estate been so robust in Jamaica. Alrick is happy to be a part of this exciting time in Jamaica; not only is he tapping into the wealth of the island, but he is also celebrating the launch of the show, making him the only Executive Producer in the history of media in Jamaica and the Caribbean to have created and own nine television shows.
“The Listing,” which airs for 13 weeks, will also be exploring luxury villas, vacation spots and unique properties not only in Jamaica but also across the: Caribbean, US, Canada and UK and other territories. In fact, “The Listing” seeks to capture exciting activities during the visits to some of these breathtaking properties.
People may see themselves in the stories of famous individuals, identifying with their struggles, successes, or personal journeys. This identification can lead to a sense of inspiration and motivation, as individuals aspire to achieve similar levels of success or overcome obstacles.
The over 700,000 targeted viewers along with over one million subscribers across US, Canada and the UK, will not only be educated on how to access real estate but will be updated on home solutions currently available. People will be given legal steps on how to go about owning and keeping their homes and provided with investment opportunities in the real estate market.
“The Listing” has been designed to offer hope to individuals and their families while impacting the country’s economy in a positive way. The show’s season is supported by The Jamaica National Group Limited and EdgeChem Jamaica Limited.