BY ALYSSA MAHADEO
Andre Rose, fitness model and entrepreneur, recently launched his own line of luxury underwear called Buns of Steel, undergarments made from a luxurious material that are comfortable and give you longer lasting wear, while also being stylishly chic!
Made from a unique blend of bamboo cotton and spandex jersey, this underwear is made to contour to the body and also prevent wear and tear to your pants. For thirteen years Andre Rose worked hard toward his fitness-modeling career. He spent days in the gym working out, chiseling and sculpting his body for the perfect physique, as well as participating in bodybuilding competitions.
In 2011 he moved to Canada from Jamaica. While working on his fitness-modeling career, he was also working for a mattress company doing quality control. Andre was no stranger to what luxury should feel like. He had always aspired to start his own business and after some serious thought and consideration he decided to take the plunge and make his dream a reality.
As a fitness-model, he had found that his regular undergarments were no longer accommodating his newly sculpted body. He found through building muscle, his thighs were now bigger, and it was causing chafing with the boxer shorts that he normally wore, causing his undergarments to shift uncomfortably and caused serious wear and tear in his jeans. Andre realized he needed to come up with his own solution to the problem.
After doing some research on quality, materials and fabrics that were currently being utilized in the market he came across bamboo cotton. Impressed by it’s luxurious softness and smooth feel as well as its flowing and gentle drape. Pricing it out compared to other luxury materials on the market like silk and cashmere, it was reasonably valued, and also eco friendly.
“I began this company with the aim to create a brand of clothing that was bold, comfortable and sexy. We all want to look good. Some of us want clothes that are as comfortable to wear as they are to the eye. We saw there was a market for those who want to accent a certain form that they are proud to show off, at the gym, or in private with their mates. We all want to look our very best, and this is natural. At Andre Rose, we offer “Under Armour” for a generation of men who are not hesitant to exude a more exuberant sense of masculinity.”
Bamboo cotton is manufactured through the processes of harvesting and extracting the leaves as well as in inner piths from the hard outer trunk and crushing it. The crushed bamboo cellulose is soaked in controlled temperature solution of sodium hydroxide for one to three hours to form alkali cellulose. Finally, the bamboo alkali cellulose is pressed to remove any excess sodium hydroxide and then further refined by another grinder and left to dry for twenty four hours.
Bamboo textiles are cloth, yarn, and clothing made out of bamboo fibers. While historically used only for structural elements, such as bustles and the ribs of corsets, in recent years a range of technologies have been developed allowing bamboo fiber to be used in a wide range of textile and fashion applications and with a fast growth in popularity. Modern bamboo clothing is clothing made from either 100% bamboo yarn or a blend of bamboo and cotton yarn. B.O.S underwear fabric is a mix of 95% Bamboo and 5% Spandex Jersey to give a nice form fitting look.
“If it doesn’t feel nice, you obviously won’t want to wear it,” explains Andre. Buns of Steel Underwear is manufactured here in Canada and made to order in a selection of different styles and vibrant colors. Andre is currently working on a women’s line up of products that are custom made to her specifications, offering a new wave of comfort for everyone. This has always been a dream for Andre and now he is working hard on making it a reality, offering an elite brand of underwear, that looks great even all on its own. Next year he hopes to have is brand of underwear available in at least fifteen stores in the GTA, someday owning his own store.
His current product lineup is available to view in his online catalogue at www.andrerose.ca, or you can reach him at 647-858-4415 and send him an email at jamdownandre@hotmail.com if you would like more info or to place an order. Buns of Steel Underwear QUALITY ENDURES AND NEVER GOES OUT OF STYLE!
