BY HRISHIKESH DAS GUPTA
“Love these products! I have been looking all over for quality moss & great results. Thanks to World Moss my search has ceased. Lifetime customer. Customer service A++.” – Sean Duh (Client of World Moss)
Nerissa and Gordon Karacic, the founders of World Moss provide: sea moss gel, sun-dried sea moss and sea moss infused drinks. Nerissa and Gordon are the first
Toronto-based all sea moss company and rapidly expanding across Canada and the United States.
Nerissa grew up as an avid Toronto born tennis player, ranking in Ontario and worldwide. She was a scholar and captain for the women’s team at the University of the District of Columbia, Washington, D.C. After graduating with a great distinction in Bachelor of Science in Pre-Medicine/Biology, Nerissa was interested to venture her passion for marketing and building brands.
Her affinity for sales, marketing and digital media prompted her to pursue a Masters in Business Administration from Schulich School of Business, Toronto. Nerissa’s specialization in social media and digital media marketing helped her to work with Bell and Rogers as a digital marketer. Nerissa’s great work in her field granted her the opportunity to start her own digital consulting firm. Since starting her firm, Nerissa has attracted some impressive clientele in multiple industries including food and beverages.
At the same time, she was trying various types of supplements, herbal remedies for a healthy lifestyle. Unfortunately, rather than enjoying any benefits from these products, she got severe allergies. Having a medical background, Nerissa started researching the health benefits of sea moss. Although sea moss culture has been widely acknowledged in the black community, Nerissa was not very familiar with it.
She then learned about the concept of sea moss and its unending benefits from Dr. Sebi, a well-known herbalist and self-proclaimed healer. She put faith on his, “You can heal yourself naturally,” concept and added sea moss to her daily lifestyle. The education from Dr. Sebi and the adoption of sea moss brought an incredible change in her personal immunity and sanity. Nerissa and her husband Gordon decided to share their knowledge and established World Moss specializing in making high quality sea moss infused drinks, accessible to North Americans.
Mike Lawler, the organizer of Underpass Park Farmers Market Organizer gave them the golden opportunity to showcase the sea moss products at the market in March 2019. They developed a strong client base that year and started to sell online. In late 2019 they built a team in Jamaica and affiliated with a commercial kitchen in North York.
Nerissa and Gordon also would like to thank Kara Isert, from Sparkplug Coffee for pointing them in the direction of commercial kitchens. Janice Bartley and Vivian Villa from Foodpreneurlab also gave their thoughtful feedback to establish the brand.
“I got my family on this and they will be purchasing soon. I’ve been dealing with mild acne. My face is smooth and glowing and a while back my doctor did say I had something wrong with my thyroid. I’ve not been able to gain weight and it may be due to my thyroid. Since Saturday, I’ve been energized. I have an appetite. I used to get weird aluminum tastes in my mouth, which has stopped. I overall just feel so much better” Anonymous World Moss Customer
Last year, when Canadian’s were seeking natural ways to boost their immune systems, Team World Moss established a strong client base with their unique products and the sales were outstanding. Nerissa advised everyone to educate themselves on the history and benefits of sea moss. Sea moss might seem like a tasteless jelly but research shows amazing benefits. Even a spoonful of sea moss in your daily smoothie can bring numerous gains.
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