Community News
Looking Ahead! MyTCNTV Network leveraging new technology to reach the global community
[vc_row][vc_column][vc_column_text]BY SIMONE J. SMITH
“From the moment that I sketched the MyTCNTV out on a pad of paper, while sitting by the fire pit, my vision has been to build a station that provides real, unbiased news and educational shows, while synergistically promoting an open, free society dedicated to human development.” ~ Grant Browning (CEO, and Founder Carib101 Media Group)
Working beside a creative genius is an experience. It is hard to read them sometimes, but over time you learn that the best thing to do is just leave them alone to create.
This can most definitely be said about Grant Browning, CEO, and Founder of Carib101 Media Group. The group encompasses three entities, two of which the Toronto Caribbean community are very familiar with. First, there is Carib 101 Radio, an online radio station launched years before its time, and then there is the beloved Toronto Caribbean Newspaper, which in less than a decade, has grown to become one of Canada’s leading, and largest Caribbean newspapers.
A lot less is known about MyTCNTV Network, an online digital television network, which is the first of its kind in the GTA. The one advantage that Grant has over most in the media landscape is his vast knowledge of social media, marketing, and design. The Internet has become a visual medium. According to Media Digest, 2016/2017, Cisco was forecasting that video would account for 85% of all North American Internet traffic by 2020. Facebook caught wind of this, and started their LIVE platform pushing them into the #2 video platform in Canada. This is something that Grant saw as well; the power that video has. It is being estimated by experts that in the next two–three years, we will see more video platforms online because video conveys so much more information in a much quicker period (Media Digest, 2016/2017).
Grant saw the media challenges we have today and decided to take on that challenge. His insight has allowed him to see that as a global community, we need to deliver across the continuum, from communications planning, right through to programmatic offerings. What does this mean? It means knowing your viewership base. Knowing the best way to capture attention and develop strong relationships with viewers. Having a key awareness of what is influencing viewer’s behaviour. It means dissecting what today’s trends are and how they will evolve.
MyTCNTV Network was spawned from what Grant noticed when Carib 101 Radio began to provide visuals on Facebook LIVE to their viewers. He noticed that people were paying a lot of attention to the videos; people are drawn to what interests them. In a world that remains in a permanent state of distraction, Grant realized that he would have to build something that was more frequent, diverse, with content, versus simply creating a single piece of content to endure. Welcome to the world of MyTCNTV.
On Point (Tuesdays at 4:00 pm EST)
This show is essentially for anyone who is curious and passionate about politics, which includes most of us. Each week, a team of political analysts explore policies, debates and the campaign strategies of some of Canada’s most revered politicians.
Hear 2 Help You (Tuesdays at 5:00 pm ET)
A show that is devoted to educating, empowering, and elevating Africans living in the Diaspora; the show is a collection of lectures and guest interviews that are meant to: encourage, inspire, and motivate people to help themselves and to help others.
What Matters (Tuesday at 6:00 pm ET)
Provides an authentic platform to showcase the change makers, activists, entrepreneurs, and doers in our communities. The show changes lives through courage conversations, introspection, and learning.
In the Now (Fridays at 12:00 pm ET)
In the Now with Sim & Chris is focused on delivering relevant news stories from around the world, as well as giving you a behind the scenes look into the lives of successful Africans living in Africa and throughout the Diaspora.
Shaping Life (Fridays at 1:00 pm)
Every Friday, you have the opportunity to connect with health and wellness experts who want to help people develop individualized strategies for improving their health.
2020 was a time of new beginnings. For Grant, he saw this as an opportunity to make the changes needed to provide the best educational and informative shows in the digital media realm. Changes include finding inspired show hosts who are open to growing with MyTCNTV Network, providing high-profile opportunities to build public awareness through advertising, and now, the station has a store that gives viewers access to a highly popular, and well recognized product, ORGANO.
ORGANO currently operates in over 40 countries and continues to grow. The core beliefs of the ORGANO brand are aligned with what Carib101 Media Group believes in: loyalty, family, education, and unification. The gold behind ORGANO is an herb called Ganoderma. Ganoderma is known as the powerhouse of mushrooms and has been used for over 2,000 years for its ability to support a healthy immune system because it helps support the growth of your body’s own active immune system cells. Grant himself is an advent user of their products, and this is why he wanted to incorporate it with the platform.
Media continuous to evolve, and Grant’s vision is evolving with it. “I plan to stay relevant and reach the right audiences at a time when technological advancements are growing at an exponential rate.” MyTCNTV Network will succeed in this environment because its leadership is always looking ahead to leverage new technology to reach the right audiences more efficiently at the right time and place.[/vc_column_text][/vc_column][/vc_row]