Mall mApp: Are We Heading Back to the Mall?

BY CHRISTINA GWIRA

The Christmas season is upon us and for most of us, we’ll be spending time online and in malls, which can sometimes suck. While some may prefer to do all their Christmas shopping via Amazon and online shopping, there doesn’t beat the feeling or rush of taking a trip into the mall to do your Christmas shopping. But how do you beat the long lines and the jam-packed aisles? What if in the holiday rush you’re unable to manoeuver through the crowds to get to your destination? Enter the Mall mApp! This useful app in your pocket will enable you to get to your exact store, plan out your shopping trip as well as take advantage of discounts and offers from the various stores that you pass by.

With its intuitive interface and easy to navigate layout, the Mall mApp will help you get Christmas done in no time at all. The app provides turn-by-turn directions for its users. The push notifications help you know about alerts, news and offer notifications without ever having to open the app. Currently available at malls like Vaughn Mills, Yorkdale and Square One, your shopping season will be a great use of time. You’ll need to download the location map before you are able to set your mall trip, and there are quite a few malls that aren’t loaded into the app just yet, however, I’m confident that the app will be working on establishing contracts with favorites like Bramalea City Center (well my fave anyway!).

One thing that really caught my eye with the app was the fact that it provided you with offers and discounts that stores within the mall were having. I felt like this was a great way to have users like myself coming back to the app, without having to sign up to endless newsletters. I also like the fact that I can reach these deals from within one up, as opposed to having to download multiple apps for malls onto my phone (who does that anyway?).

I’d like to see many more local and GTA malls added to the app. I’d also love to see some form of favorite mall or location or store or route feature added to the app. I think this will be great for the younger audience who are now exploring malls for themselves at a younger age. It will also be great to how a way to maybe provide reviews for stores and malls within the app, so that said data could be aggregated for future users as well as the app developers to be able to use and mull of said submitted data.

I feel like the future is bright for Mall mApp. I would love to see them find a way to make their technology available to other malls and their apps. I think that they are onto something big and as they grow and add more malls to their platform, more and more users will find value in the awesome opportunity that the company can bring to modern day consumers.