BY: ALYSSA MAHADEO
Buying a new car is an exciting, and simple process depending on who you ask. Doing research beforehand and knowing what questions to ask can make the process easier and less stressful especially if it’s your first time or your first big investment.
Since 1964, Performance Auto Group has built a reputation as one of Canada’s leading automotive groups. Their dealerships are amongst the highest volume stores in Ontario and have consistently received top recognition for providing outstanding care to every guest.
Walking into any dealership, most people are interested, but not immediately looking to buy. Chances are they are looking for a great salesman, someone reliable, someone they can count on to help them, in their buying process, who is receptive and understanding of their needs.
At Performance Auto Group, their core values are deeply rooted in each of their individual dealerships. They believe that every customer is entitled to the same great experience and go above and beyond in meeting the individual needs of each of their clients.
As one of Canada’s largest auto groups Performance Auto is always expanding, opening easily accessible dealerships to better serve their customers. They pride themselves on being able to offer an elevated level of service at their state-of-the-art dealerships, and their first priority is to provide their clients with an exceptional experience.
No stranger to the industry, the newly appointed General Manager of Performance Honda in Brampton, Nial Boatswain has garnered years of experience prior to joining the Performance Auto Group in December of last year.
Born of Guyanese heritage, Nial started his career in the industry while still living in Guyana in 1982. In 1989 after coming to Canada he began working as an apprentice at Scarborough Lexus Toyota, working towards acquiring his license to becoming a licensed service technician.
He worked his way up on the service side of the business before leaving in 1999 from his position as an Assistant Service Manager to become Service Manager at Formula Honda in Scarborough.
As a manager in the field, Nial gained a lot of experience working one on one with clients, understanding and gaining the ability to integrate the Performance Auto Group core values with his own to offer his customers the best service experience possible.
“I believe in a guest first experience, understanding what the guest’s needs are, and ensuring that the guest’s needs are met.” Nial shares.
In 2002 Nial joined Pickering Honda, where after working as a Service Manager for two years, he stepped into the role of General Manager at Ajax Nissan a role that he was more than qualified to fill but also required him to split his time between two dealerships.
In 2008 he relinquished his position at Nissan to focus on Formula Honda, and he remained there until early spring of last year, his ten plus years of experience leading him to become the General Manager of the newly opened dealership located at the 401 & Mayfield Auto Mall – Performance Honda.
As their newly appointed General Manager, Nial promises an exceptional guest experience for every client that walks through their doors.
“I am very selective in my hiring process,” Nial explains. “Outstanding customer service starts from how you hire your people and then create an environment where people feel like they are family.”
Through years of experience, Nial has learned that a motivated team is comprised of individuals who feel that their needs and what’s important to them are being accommodated by their manager.
“My guiding philosophies are that the members of my team need to be inspired and engaged.” Nial resolves. “If my staff is inspired and engaged, then my guest experience will be second to none.”
Recognized by Deloitte as one of Canada’s 50 Best Managed Companies, Performance Auto Group represents 23 automotive brands across 28 dealerships and 32 different locations.
Their dealerships are located in Brampton, Brantford, Bolton, Grimsby, Mississauga, Oakville, Orangeville, St. Catharines-Niagara, and Toronto. Performance Auto Group also includes AutoPlanet Direct, Ontario’s largest indoor used car showroom. Our brands include Audi, Acura, Honda, BMW, MINI, Chrysler, Dodge, Jeep, RAM, FIAT, Ford, Genesis, Hyundai, Kia, Lexus, Toyota, Mazda, Mercedes-Benz, smart, Mitsubishi, Nissan, Subaru, and Volkswagen.
“People come into the dealership with an objective, and we are offering them a solution,” Nial explains “Over the course of working towards their final objective they are able to acquire a vehicle, and our primary focus is taking care of the guest first as well as ensuring that consumer guidelines are met and established.”
Nial would like every client that visit their dealership services to feel at home and welcomed as part of the family. He promises a high degree of integrity with each customer experience that is transparent, easy to comprehend and leaves the client highly satisfied with their purchase at the end of their experience.
As of February 1st, Performance Honda is open for business and prepared to deliver on the highest level guest experience possible. “I want the community to know that their needs are going to be taken into consideration as we conduct business together,” Nial affirms.
Performance Honda is located at the 401 & Mayfield Automall at 30 Ace Drive in Brampton. They are deeply committed to helping you find the perfect vehicle to suit your needs. Stop in and let them put you in the car you need today!
