By Jim Pagiamtzis
People love to win things! It’s been proven on television shows like The Price is Right and Wheel of Fortune. Did you know that you can do the same thing? You can create interest in your brand by having contests on relative topics that you share or offer in your business.
Event: Many events give out complimentary tickets to encourage extra people to attend their event. This is a strategic way to offer your connections the opportunity to attend the event; all they have to do is share why they would like to join you! This gets them to correspond with and be creative with their message.
Videos: There are many video platforms from YouTube, Instagram and Social Cam that have given people the ability to share their lives. This has created a whole new industry of endutainment (entertainment + education)
Written: You can also have your network share a written statement from quotes to links of interests. For many, this is a way to share stories about their success, overcoming challenges or learning new ways to enhance their business.
Having contests creates the atmosphere of having fun and at the same time uses platforms to share insights and expertise.