The NEW Dream Chaserzzz Training Facility; Overcoming obstacles, and reimagining basketball training with a purpose

BY SIMONE J. SMITH

If you are an entrepreneur, you know how challenging it is to first start your business, and of course to keep that business going. You are not bound by the rules and regulations of a corporate environment. This independence can be liberating and empowering because you have now turned your creative ideas into reality. You see your business as being innovative; as you create new products or services, you understand your power to disrupt existing markets.

The process of bringing something new and valuable into the world is incredibly exciting because you were able to identify a problem that needed solving, or a need that hasn’t been met, and your business addresses these issues, which has had a positive impact on your community. Knowing that your work is making a difference has been a powerful motivator.

There is a deep sense of pride that comes from building something from scratch. Seeing an idea transform into a viable business is an accomplishment that brings immense satisfaction.

Now imagine that after all this work, you show up to your place of business and there is a lock on the door. You have been evicted, and you have no idea why. You begin to call around, searching for answers, and the answer you are met with perplexes you. All that you have built has been disrupted due to someone else’s negligence.

The story that I am about to share with you is one that I know will: inspire, motivate, and remind us of the incredible strength that lies within the human spirit. Dream Chaserzzz Basketball Inc. has become a place where you can come in and expect to be trained and treated like a pro athlete no matter what level you’re currently at. With some of the best trainers the city has ever produced, they have partnered, trained, and worked with: Chris Boucher (Toronto Raptors), Serge Ibaka (Toronto Raptors), Tamara Tatham (Team Canada), Terrence Jones (Houston Rockets), Kayla Alexander (San Antonio Stars/Indiana Fever -WNBA), and an extended list of remarkable athletes.

It was going so well for founder Justin Alliman, until the day that he found out that all that he had built had come to a dead halt.  “It was an extremely frustrating experience for me, Simone,” Justin tells me. “I thought that I had a partnership with someone, only to find out that the person had been lying to me the whole time.”

What had happened was the building that Justin was renting had evicted Dream Chaserzzz Basketball Inc., not because of anything he had done, but because the person who he was sharing the space with had not been paying their portion of the rent. For months this was happening, and the person had said nothing to Justin. He had to find out the hard way when he arrived at the facility, and he was unable to get in.

“It was a hard hit for me,” Justin explains. “It is one thing if I knew, if I was the one not paying to keep my facility open, but that was not the case. Someone who I thought was a partner was deceiving me, and this had cost me my business, and maybe even my reputation.”

Justin had to think quickly, hustle hard, and do the unimaginable. Thankfully, his spirit was not easily crushed, and in only a few months, he was able to do the unthinkable.

On Sunday October 1^st, 2023, the premier year-round basketball training academy Dream Chaserzzz Basketball announced the grand re-opening of its Dream Chaserzzz Training Facility after an extensive renovation and expansion. This marked a significant milestone in their journey to provide the community with a state-of-the-art basketball facility and exceptional wellness experience. The re-opening celebration was scheduled, from 10:00 am – 2:00 pm, at 71 Innovation Drive, Woodbridge, unit #7, and they invited the community, along with specially selected members of the media to join in the festivities.

At the NEW Dream Chaserzzz Training Facility, they have reimagined basketball training and added purpose. Their revamped facility boasts cutting-edge equipment, spacious workout areas, and innovative basketball programs designed to cater to basketball enthusiasts at all levels. The grand re-opening introduced several exciting features and amenities, as well as: prize giveaways, complimentary classes, free haircuts (first come, first serve), and more surprises throughout the day.

“Getting better isn’t just about training hard; it’s about training with purpose,” explained Justin. “It is more than just a training facility; it’s a community dedicated to empowering athletes to be their best regardless of the circumstances. With a commitment to providing top-notch training, expert guidance, and a supportive atmosphere, we strive to inspire our athletes to achieve their training goals and make their basketball dreams a reality.”

Overcoming challenges is an inherent part of entrepreneurship, as our story has illustrated. While it can be stressful, it’s also immensely rewarding. Every obstacle surmounted is a victory and a chance for personal and professional growth. With Dream Chaserzzz’s Training Facility, Justin is building something that will outlast him, and creating a successful business that he can leave for future generations.