Tourism-Related Live Streaming – The Manifold Ways it Can Create a Buzz for a Destination

The NIZUC Resort & Spa uses live streaming to show off its views.

You’ve heard of live streaming for gaming, social media, and news, but what about live streaming holidays? That may sound like a strange prospect, but the use of technology in the tourism sector is becoming more prevalent. Since Facebook brought live streaming into the mainstream in 2017, various industries have been working on ways to incorporate it. In the tourism sector, it is now being used as a way to attract holidaymakers to a place and create a buzz for activities at a destination. Here are some of the innovative new applications for live streaming.

Webcams of Local Beaches and Beauty Spots

Technology has opened up new ways to bring tourism to people at home. One of the reasons for this is to help people who can’t travel enjoy a holiday experience. Disabled and elderley people, for instance, may find it hard to get away on a regular basis. To alleviate some of the feelings of isolation and solitude, some tourist destinations began live-streaming their locations as a form of relaxation therapy. This meant that people who were unable to make it to a stunning destination were able to live stream it on their TV into their living room. People could set up deckchairs or sun loungers in their home and at least pretend that they were on holiday.

This couple went on a cruise in their living room.

Not only does this sort of live streaming allow people to dream about their holidays from home, but it can also help to bring attention to a particular location. Holiday resorts can live stream their beaches and beauty spots in an effort to raise awareness about what they have to offer. This can be done simply by installing webcams in the chosen area.

The Aruba Tourism Authority decided to create a 30 Minutes of Happiness video which took viewers around some of the top spots in the Caribbean island. The Bucuti and Tara resort in Aruba have set up cameras which live stream the beautiful Eagle beach, and Paradise Island offers 24/7 live streaming of Nassau’s harbor.

This sort of live streaming is the simplest option for tourism authorities and holiday resorts, but it can have a great effect. Not only can it stir up the desire to get away in people from home, but it can also tempt them to book a holiday somewhere if they like the look of the place. The video footage can generate a far greater number of emotions in the viewer than a still picture can. These options suggest that the tourism sector is moving way beyond brochures when it comes to advertising locations to holidaymakers.

Create a Buzz Around Certain Activities

As well as making people aware of the picturesque locations, holiday resorts can raise awareness and create a buzz around certain activities on offer. One example of this which is becoming increasingly common is to live stream casino offerings at integrated resorts. Table games at online casinos were among the first things to take advantage of the live streaming platform, and they are now ubiquitous in the booming internet gambling industry. Indeed, at sites like 888 Casino, there are numerous blackjack and roulette options to choose from with live links to games operated by real dealers – this is one of the main draws of the site.

Hotels that have casino rooms within can jump on this live streaming craze in the gambling sector by showing holidaymakers playing games and having fun. They could even aim to offer something similar to the online casinos by allowing people to play their games online from wherever they are.

This idea can be used for various other activities that are available at the resort. A lot of seaside spots offer a wide range of watersports to their customers. To give people a feel for what it’s like to go windsurfing or jet skiing, they could attach a camera to equipment and give viewers a POV experience.

A POV video of people windsurfing.

FJB Hotels in the UK have some live streaming options of the shoreline outside their three hotels on the British south coast. These include the Chine Hotel in Bournemouth and the Haven Hotel in Poole. There are assorted water activities taking place regularly in these spots, and holidaymakers can get a feel for what they are like before booking a holiday. This kind of advertising can get people excited and influence whether they choose to stay at a hotel or not.

Live Stream Tours of Most Prestigious Options

For hotels that are aspiring to bring in high net worth clients who are looking for serious levels of luxury, it would help to use live streaming to showcase the most luxurious and prestigious facets of the resort. NIZUC Resort and Spa in Mexico, for instance, has been live-streaming its fabulous features and surroundings for some time. Its incredible infinity pool and sea views are its best features, and these aspects have earned it the title of the “Most Instagrammable Hotel in the World” in 2020.

Another hotel which is likely to appeal to high roller clientele is the Malibu Beach Inn in California. The strip of sand on which this hotel is located is known as Billionaire’s Beach, which should give an idea as to how affluent this hotspot is. The hotel live streams its rare and exclusive views to show wealthy customers what they could get if they are willing to pay the price.

Hotels that want to show off the most luxurious suites in the world could make use of live streaming to give guests an inside glimpse into what is waiting for them if they book. The Palms Casino Resort in Las Vegas is said to be the world’s most expensive at approximately $100,000 per night. The hotel has previously shown video footage of it, but live streaming would take the advertising to a higher level.

This is only the beginning of live streaming in the tourism industry, and there are sure to be yet more innovations over the next few years. The main point to it is that it can give people that holiday feeling, and influence them to book. Hotels that want to drum up more trade would be wise to use live streaming as an advertising tool.