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AFROFESTIVITIES! – Afrofest 2018 brings another year of African Culture Celebrations to the City

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BY: ALYSSA MAHADEO

Beautiful clear blue skies stretched out over Woodbine Park this weekend and the scent of food and sounds of rhythmic drums enticed visitors from the surrounding area and across the city to join the festivities at AFROFEST 2018, a beautiful and colourful cultural celebration of Africa and her people.

AFROFEST is North America’s largest free African festival attracting 125,000 visitors to Woodbine Park, Toronto over two days. The festival celebrates beauty and diversity in food, fashion, art, crafts African music and culture, and performers.

This year marked the 30th anniversary of AFROFEST, and Music Africa of Canada has modified its program to commemorate this achievement and organizational growth. “In 2018 we will extend the duration of the festival by changing its length from 2 days to a  9 day celebration starting on June 30, 2018, with a themed event called, “Africa Celebrates Canada” AFROFEST is about inclusion, showcasing diversity, building community and uplifting Africans in the diaspora.

Toronto is a melting pot of cultures, known for its rich diversity, inclusion, and acceptance of everyone who lives here. Over the past few months, the city’s crime rates have unfortunately increased, and it has many citizens worried about the negative media impulses and the communities they reside in. Many people are questioning their safety in the city and whether or not Toronto is still a place where they can feel at home.

As we are a city in need of positive and hopeful narratives, AFROFEST draws over 125,000 visitors to Woodbine Park each year to celebrate African culture. Each year is larger than the last and many who attend have returned from the past year’s annual events.

AFROFEST is a rare opportunity to speak to the African diaspora in a space that celebrates African culture. Music Africa, the organizer for AFROFEST, is also growing, with year-long programming bringing positive stories and experiences of African culture into schools, parks, and communities.

Music Africa is a not-for-profit community-based organization that promotes African music in Toronto through its annual flagship music festival AFROFEST. Established in 1990, Music Africa is among the oldest and most respected organizations promoting African music in Canada. Through its activities and events, such as the annual Black History Month Concert Series, Music Africa is committed to enhancing appreciation and awareness of African music among Canadians and continues to strive to establish Toronto as a thriving global center for African music.

“In African culture, the “self” is not separate from the world, it is united and intermingled with the natural and social environment,” as sourced from victoriafalls-guide.net article about African culture. “It is through relations with one’s community and surroundings that an individual becomes a person of volition, whose actions and decisions affect the entire group rather than just oneself. There is an Xhosa proverb that is common to all African cultures and languages, “Umuntu ngumuntu ngabantu,” (“A person is a person through persons”).

The abundant and dynamic African culture does not only differ from one country to another but also within each country as well. Each culture of ethnic groups carries their own customs, traditions, and styles as displayed through their art, music, and oral literature. The languages of Africa are of various dialects and tongues and people practice many religions and live in numerous types of dwellings.

“The vast majority of people living in Africa are indigenous; however, people from all over the world have migrated to Africa for hundreds of years. Arabs began crossing into North Africa from the Middle East in the 7th century, A.D., bringing with them the religion of Islam. Europeans began settling in the southern portion of the continent in the mid-17th century, as did South Asians, who settled in the areas of Uganda, Kenya, Tanzania and South Africa. Over the centuries, African culture has meshed with cultures from around the world, although much of traditional African customs have remained throughout,” as cited by victoriafalls-guide.net.

Africans and the African diaspora make up a sizable community in the Greater Toronto Area. Many subdivisions in the GTA have black populations higher than the national average including Ajax (16%), Brampton (13.5%), Pickering (11.4%), Toronto (8.5%), Mississauga (6.3%), and Whitby (6.2%) (“Visible minority groups, 2006 counts, for Canada, provinces and territories”. 2.statcan.ca. 2010-10-06.)

There are over 500,000 individuals in Ontario who identify as part of the African diaspora, with a majority located within the Greater Toronto Area.

Most new Torontonians, according to research presented in 2016 by the Martin Prosperity Institute, will come from Africa and the Middle East (54%) over the coming decades.

Over Saturday and Sunday, much of the city came out to Woodbine park to enjoy the vibrant music culture, food, and artistic displays at AFROFEST. Every year AFROFEST ignites the spirit of African culture in the heart of Toronto, working to share the rich and diverse expressions of African music and culture in an inclusive, vibrant and positive community festival setting. Through AFROFEST, a diverse audience celebrates the abundant energy of African music in an effort to cultivate community spirit and enhance the understanding and appreciation of the diverse people of Africa.

The weather was perfect reminiscent of the hot temperatures and climates of Africa and the Caribbean Islands bringing the community together to enjoy everything that AFROFEST had to offer. There were many local business vendors across the park, including African clothing vendors, selling beautiful printed dashiki’s, kaftan’s and smocks, kufi’s and gele head ties. Natural body butters, lotions, and remedies were also available as well as jewellery and accessories, books and other literature as well as a myriad of food vendors selling amazing holistic and mouthwatering dishes for the public to sample a taste of African cuisine.

The 2018 edition of AFROFEST came back stronger than ever with a fully loaded festival, featuring more than 8 International headlining acts, the world record attempt to create the largest djembe drum circle, and Africa Celebrates Canada event with Zimbabwean recording artist Jah Prayzah as well as the AFROFEST post-festival event titled AFROFEST Reloaded.

“Toronto is a diverse city. Our dream is that positive portrayals of African culture like AFROFEST will be common and remarkable for both African and non-African communities in Canada.”

AFROFEST is an annual event, and each year they bring something bigger than the continent of Africa to the city of Toronto in celebration of their countries and to remind people to be proud of their unique ethnicities.

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Urban Alliance on Race Relations celebrates and highlights Racial Justice Award recipients

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BY PAUL JUNOR

It has been almost 40 years since the Urban Alliance on Race Relations (UARR) has been at the forefront of: promoting tolerance, social justice, racial equity and fairness. Since it was formed in 1975, they have celebrated and recognized changemakers in the fight for racial justice in diverse sectors such as: health, labour, government, education, arts, media, environment, and justice.

On Saturday, December 7th, 2024, there was a great turnout at the 2024 Racial Justice Awards Night held at The Estate Banquet & Event Centre in Scarborough. In attendance were many community supporters, civic officials, long-time racial justice warriors, and individuals from diverse ethnic groups.

UARR is grateful for all the sponsors of the Racial Justice Awards Night Celebration. It notes in its email to its supporters on Tuesday, December 3rd, 2024, the importance of its sponsors including:

  • United Food and Commercial Workers (UFCW) of Canada, UFCW, Local 175
  • The International Brotherhood of Electrical Workers (IBEW) Local 353
  • Unite Here! Local 75
  • Toronto & York Region Labour Council
  • Canadian Labour Congress
  • The Coalitions of Black Trade Union (CBTUL)

“Your sponsorship plays a vital role in shining a light on individuals and organizations driving equity, justice, and change in our communities. This celebration is more than an event, it’s a movement. Thanks to your support, we’re: honoring changemakers, amplifying unheard voices, and funding initiatives that break down systemic barriers.”

The categories and names of the awards and recipients were:

Racial Justice in Arts: Hannia Cheng

She is an artist and cultural worker who co-founded Unit 270, a DIY gallery and multi-purpose grassroots community hub in Chinatown Centre.

Racial Justice in Labour: Vanessa Story

She is the founder of the Black Youth York Region and co-founder of the York Communities for Public Education coalition.

Racial Justice in Education: Shannon Simpson

She is Senior Director of Indigenous Initiatives at the University of Toronto.

Racial Justice in Environment: Dr. Ingrid Waldron

She is a Professor and HOPE Chair in Peace and Health in the Global and Peace and Social Justice Program in the Faculty of Humanities at McMaster University.

Urban Alliance of Race Relations Agent of Change Award: Kirk Mark

He is the Equity, Diversity and Inclusive Consultant at KIRK Mark & Associates.

Racial Justice in Media: Amanda Parris

She is an award-winning writer, tv host and producer, and former host of CBC Arts Exhibitionist.

Racial Justice in Health: Camille Orridge

She is former CEO of the Toronto Central Local Health Integration Network (TCLHIN).

Racial Justice in Government: Amira Elghawaby

She is a journalist and human rights advocate who was appointed in January 2023 as Canada’s Special Representative on Combating Islamophobia.

Racial Justice in Justice: South Asian Legal Clinic of Ontario (SALC0)

This legal clinic supports low-income South Asian people in Canada.

The funds raised from the Awards night will be going toward the work of the Diversity Youth Fellowship Program. This innovative and creative program is directly involved in enabling racialized youth to get paid experience working in municipal governments and at various public policy making organizations across Canada.

The performers at the event included: Katheen Zaragosa (a Filipino music performer), Rithika Jeristus & Maya Jeristus (Bharatanatyam dancers) and Yasmin Said (spoken word artist)

UARR is looking forward to its 50th anniversary celebrations in 2025 and shared five of its strategic priorities for the next 10 years including:

  • Employment and economic opportunity: The goal is to foster inclusive workspaces and economic opportunities.
  • Education: The goal is to promote racial equity in education and research.
  • Communication: The goal is to expand public awareness and reach to amplify our stories.
  • Community engagement and outreach: The goal is building community capacity and convening towards change.
  • Truth and reconciliation-relationship building and supporting calls to action. The goal is to strengthen our solidarity and action towards truth and reconciliation.

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What is it about those short videos that keep us captivated? Oh! Yes! Our short attention span

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BY KAHA GEDI

As our attention spans decrease, short form videos are becoming more popular. From TikTok, to YouTube Shorts, to Instagram Reels, these “snack sized” videos have positive qualities alongside the bad. Mainly we want to know what makes them so effective, and why are they becoming the go-to choice for both viewers and marketers? In this article, I will be discussing how these videos have received such popularity worldwide.

First, we need to understand what counts as and what is short-form content. According to blog.hubspot.com, “Short-form videos are videos that are less than 60 seconds long.” However, some marketers and content creators agree that short-form videos can be up to 3 minutes. “They are videos that deliver information in a ‘digestible’ format so that viewers can quickly watch and save content if they’re in a hurry or enjoy it.” Now, I’ll talk about the main reasons why these videos are so popular.

First, our attention spans have gone down exponentially. Dr Gloria Mark has written a book called “Attention Span,” and she says her research indicates people’s attention spans have been shrinking over the last 20 years. According to the same article Dr. Mark said that “Back in 2004, we found the average attention span on any screen to be two and a half minutes on average. Throughout the years, it became shorter. So, around 2012, we found it to be 75 seconds. Then in the last five, six years, we found it to average about 47 seconds.” So, it’s notable that our attention spans started out longer but then decreased over time.

Secondly, these videos have become cheaper and easier to make. Unlike long-form videos, which require extensive: planning, editing, and storytelling, short-form videos are simpler. To the point where they can even be shot on a smartphone. For example, DuoLingo, the app that helps learn new languages, went viral on TikTok a long time ago by posting funny, low-budget videos that resonate with millions. Like a video of a DuoLingo plus being: tossed down the stairs, sitting outside on a rainy day, or being soaked by the shower with the title “When you ignore my notifications.”

Lastly, they provide valuable information in a short amount of time, and they are easily accessible. According to a recent Adobe Survey, two in five Americans use TikTok as a search engine, and nearly one in 10 Gen Zeers are more likely to rely on TikTok than Google as a search engine. This isn’t always reliable for real news because anyone can claim to be an expert, and you wouldn’t know if they’re telling the truth. So, even though they give valuable information in a short time, they can also give misinformation or mislead you.

Short-form videos have changed how we watch and learn things. They fit our short attention spans, are easy to make, and share information quickly. Even though they’re fun and helpful, they can also spread false information or leave out important details. Even with these problems, short-form videos are here to stay, so we should use them in proportion, but also enjoy the benefits.

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Dr. Edward McInnis on the Importance of Preventive Care in Family Medicine

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Photo by National Cancer Institute on Unsplash

Preventive care is a cornerstone of modern healthcare, emphasizing the importance of addressing potential health concerns before they escalate into severe conditions. By focusing on proactive measures such as regular screenings, vaccinations, and lifestyle counseling, preventive care offers individuals and communities the opportunity to achieve long-term wellness.

Below, Edward McInnis highlights the transformative potential of prevention in reducing healthcare disparities, alleviating systemic challenges, and ensuring that every individual has the tools and access needed to lead a healthier life.

Understanding Preventive Care in Family Medicine

Preventive care in family medicine focuses on proactive measures to maintain health and prevent illness before it occurs. This approach emphasizes regular health evaluations, screenings, and interventions that identify potential issues early, reducing the likelihood of severe complications. Preventive care fosters long-term well-being by addressing risk factors and promoting healthier lifestyles while minimizing the burden of chronic diseases.

The philosophy behind preventive care aligns with the idea that staying healthy is more effective and less costly than treating illnesses after they arise. Early detection of conditions such as hypertension or high cholesterol allows patients and physicians to manage these issues effectively, preventing them from escalating into more severe health problems. Beyond individual benefits, this care model contributes to healthier communities by reducing the overall demand for healthcare systems.

Benefits of Preventive Care for Individuals and Communities

Preventive care profoundly impacts individuals and the broader community by addressing potential health concerns before they evolve into severe conditions. Early detection through routine screenings can significantly lower the risk of chronic illnesses such as diabetes, heart disease, and certain cancers. This improves individual health outcomes and reduces the emotional and financial toll of managing advanced diseases.

Communities prioritizing preventive care experience a ripple effect of healthier populations and reduced strain on healthcare resources. When more people engage in regular check-ups and adopt healthier habits, the prevalence of preventable conditions drops, creating a collective benefit. Individuals who invest in their health through preventive measures often enjoy longer, more active lives, positively influencing families, workplaces, and society.

The economic advantages of preventive care are undeniable, as early intervention typically costs far less than treating advanced illnesses. Vaccination programs, such as those targeting seasonal flu or childhood diseases, can drastically curb outbreaks, saving lives and reducing medical expenses. These benefits demonstrate how preventive care is a cornerstone of sustainable and effective healthcare systems.

Core Preventive Services in Family Medicine

Family medicine emphasizes various preventive services designed to address health needs across all stages of life. Regular health screenings, such as blood pressure and cholesterol checks, are critical in identifying silent health risks. These assessments provide actionable insights that allow individuals to make timely adjustments to their lifestyles or begin treatment when necessary.

Vaccinations are another cornerstone of preventive care, protecting individuals and communities from infectious diseases. From childhood immunizations to seasonal flu shots, these interventions safeguard personal health and prevent the spread of illnesses within larger populations. Counseling services, including guidance on nutrition, exercise, and stress management, empower patients to take an active role in their long-term well-being.

The Role of Family Physicians in Prevention

Family physicians play a pivotal role in fostering preventive care through their ability to build lasting, trust-based relationships with patients. These relationships enable them to understand not just medical histories but also lifestyle factors, family dynamics, and social determinants of health. This comprehensive knowledge allows physicians to craft personalized preventive strategies that resonate with each patient’s unique circumstances, ensuring a more practical approach to maintaining health.

Beyond individual care, family physicians act as educators, equipping patients with the knowledge to make informed health decisions. Whether discussing the significance of regular screenings or addressing misconceptions about vaccines, their guidance helps patients take ownership of their health.

The continuity of care provided by family physicians also ensures that preventive measures are consistently monitored and adjusted as needed, fostering long-term well-being. Their ability to provide holistic and deeply personalized care sets the foundation for healthier patients and communities.

Challenges in Accessing Preventive Care

Despite its proven benefits, accessing preventive care remains challenging for many individuals and communities. Financial barriers, such as lack of insurance coverage or high out-of-pocket costs, often deter people from seeking preventive services. Additionally, limited awareness about the importance of early detection and health promotion means that some individuals may only prioritize preventive care once a health issue becomes severe.

Geographical disparities also play a significant role in limiting access. Rural and underserved areas frequently face shortages of healthcare providers, making it difficult for residents to receive consistent preventive services. In such regions, innovative approaches like mobile health clinics and telemedicine have emerged as solutions to bridge the gap. Expanding these efforts could help overcome logistical obstacles and ensure that preventive care reaches those most in need.

Cultural factors and mistrust of the healthcare system can further complicate access to preventive services. Addressing these challenges requires a multifaceted approach that includes community engagement, culturally sensitive care, and efforts to build trust between healthcare providers and patients. Strengthening health literacy and facilitating dialogue between healthcare institutions and the communities they serve are also critical steps in overcoming these barriers.

Promoting and Advancing Preventive Care

Advancing preventive care depends on raising awareness and fostering a culture that values proactive health management. Educational campaigns, workplace wellness programs, and school-based health initiatives encourage people to adopt preventive practices. These efforts create an environment where individuals feel empowered to prioritize their well-being, leading to healthier lifestyles and earlier intervention.

The integration of technology is revolutionizing how preventive care is delivered. Wearable devices that track physical activity, heart rate, and sleep patterns provide individuals with real-time data about their health, prompting timely action when irregularities arise. Similarly, data analytics and predictive tools enable healthcare providers to identify at-risk populations and deliver targeted interventions, improving outcomes on a broader scale.

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