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IISH Clothing: Removing the barriers for a successful breakthrough

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BY SELINA McCALLUM

He’d been let down one too many times before but knew this time things would be different with his new business partner.

They had met at the University of Windsor and participated in the same student group, Caribbean and African Organization of Students (CAOS). However, it wasn’t until after they both graduated and went on with their lives that they reconnected over this business venture.

 Isaac Davis, the CEO of IISH clothing, had thought of this idea a few years ago and shared his excitement with friends.

“I had a group of friends come over and I was watching a music video. I think it was a Dipset music video, and I saw how the people in the video branded themselves. I called up my friend and told him about it,” said Isaac.

His friend told him to think of a logo, and he’d help him with the graphic design. That was when IISH which stands for Intelligent Individual Surpassing the Hype was born.

“I was around the house thinking, I want something cool because I’m the iish. Wait, iish…Intelligent Individual Surpassing the Hype,” said Issac.

He feels that an intelligent individual knows to surpass the hype, not follow into the same thing that everybody else is doing. Not only did he want to create a clothing company, but a community of like-minded people.

At the time, Isaac and his previous business partner were still students at the University of Windsor. But it takes money to make money.

“We didn’t even have money. We used grocery money to print 500 shirts. Then we printed 1,000 shirts since it was around St. Patrick’s Day. Whoever bought a green shirt, we also gave them a black and gold shirt as a thank you for supporting the business,” said Isaac.

“We sold out and broke even.”

The feeling was incredible explained Isaac. He wanted to go further and see what else they could accomplish.

“We have something here,” said Issac to his previous business partner. “Let’s push this.”

Choosing who you go into business with can be very risky. A lot of people say, “I don’t do business with friends”, because of the risk of losing the friendship or that friend sabotaging the business, whether intentionally or not.

“I kept hassling him for new logos and giving him new ideas, but nothing was moving. I kept waiting, and waiting until I gave up,” said the CEO of IISH clothing.

Isaac stopped running his business for three years.

In that time, he saw other clothing lines come into the market that were making a profit and giving back to the community just as he wanted to do himself. He knew he had to try again, but this time with the right business partner.

Shante, who graduated with a degree in psychology, was up for the challenge of starting IISH clothing again because she puts her entire energy and effort into anything she puts her mind to.

“I knew Isaac was a hard worker because he was a DJ throughout university. Whatever he puts his mind to, he’s going full force with it. He started the business before too, so I know he’s really for pushing this through,” said Shante.

For Isaac, he knew that Shante wanted to be a part of something. During her time in university, she was a part of many clubs on campus and held the position of the student union’s Afrofest Coordinator, who is responsible for planning events during Black History Month.

What held Shante back at first was not having an education in business.

“I did not know one thing about business, so I had to research, and Isaac did as well. My only hesitation was thinking; Am I cut out for this? Am I able to do this?” said the COO of IISH Clothing.

“Shante has always been so engaged, and that’s one quality that drew me to her,” said Isaac. “The way I put 100% into something, Shante would put 105%, and that motivates me to work harder.”

In the beginning, Isaac and Shante were taking orders for their merchandise using their social media platforms and delivering it themselves. Now they have a professional website, where people can put in their orders.

IISH clothing currently sells t-shirts, long-sleeve tees, sweaters and tracksuits. Their style is extremely comfortable and simple but stands out. On their t-shirts, which come in white, black, navy and sport grey, the logo “IISH” is printed in gold right in the centre, while another t-shirt says “On My IISH” in black. Their website states, “This OG Tee has the IISH logo on a comfortable and classic-styled t-shirt, but with a twist. Choose your favorite color and get on your IISH.” It is 100% ring-spun cotton and preshrunk.

The IISH long sleeve tee and sweater also come in the same colors. The IISH Quickstrikes tracksuit, which is navy blue with mustard yellow stripes on the side of the pants and sweater is their more popular item which sold out on their website in less than a week.

After everything that Isaac had experienced at the beginning of building his business, he still has issues trusting people. He is a very giving person, so it is tough when his generosity is not reciprocated.

“While my business is going on and a friend approaches me that needs something, I’ll refer them to a guy I know that will hook them up with a deal. But once I’ve shared my resources, they ignore my business,” said Isaac.

Shante took it upon herself to also learn how to use Adobe Photoshop to keep creating new designs for the brand. Their next step is to come up with more colors for their tracksuits and find people that they can work with as their company grows bigger.

“I want to tap into new talent. There are so many people that are coming up, and they don’t get the spotlight that they deserve. I have a couple of people that I’m looking at on Instagram and I’m writing their names down and what we might need them for in the future,” said Isaac.

Isaac and Shante know that their journey is just beginning, and they’re prepared to make a breakthrough.

To support these young, talented, black entrepreneurs, check out IISH Clothing at www.iishclothing.com

Selina is a recent Digital Journalism and Communication, Media and Film Graduate from the University of Windsor. While in university, she served as the Arts and Culture Writer for The Lance, as well as a writer, interviewing selected individuals for Street Voices Magazine. Her passions include: creative writing, film, and photography. Over the last four months, Selina has collaborated on a documentary exploring sex trafficking and the horrific elements that harbour the untold truths of human trafficking in Windsor/Detroit. She is a: hard working, responsible and caring individual who continues to seek new challenges.

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Turn your entrepreneurial dreams into reality with RBC’s Black Entrepreneur Startup Program

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BY SIMONE J. SMITH

The courage to pursue a passion and turn it into a business can be daunting, especially during times of global uncertainty. Yet, this is exactly what Tarila Morrone, the founder of Heart of Gems, decided to do. Her journey began with an Etsy shop specializing in party supplies, which thrived until the COVID-19 pandemic struck, drastically reducing social gatherings.

Instead of succumbing to the fear and uncertainty, Tarila embraced the opportunity for deeper connection with her children during the lockdown. She realized the profound importance of this bonding time, which sparked the idea for Heart of Gems. Her new venture is dedicated to helping modern parents with busy schedules foster stronger connections with their children and promote self-love.

Determined to elevate her business, Tarila delved into research and discovered a program designed to aid entrepreneurs, which allowed her to secure the necessary funding to propel herself and her business forward.

Tarila is one of many individuals who has taken their business to the next level with the support of RBC’s Black Entrepreneur Program – launched in 2020 with a $100 million commitment. RBC dedicated significant time to thoroughly understand the unique business needs of Black entrepreneurs, which enabled them to develop the following programs tailored to support their growth and success, and has two different solutions:

The Black Entrepreneur Startup Program (BESP)

In partnership with Futurpreneur, they committed $40 million through the BESP to offer: small business loans, mentorship, and business resources to Black entrepreneurs aged 18-39.

The RBC Black Entrepreneur Business Loan (BEBL)

Launched in late 2021, the BEBL provides eligible Black entrepreneurs at all stages of their business journey with loans of up to $250,000.

They have successfully provided $14.5 million in loans (approved and/or disbursed) through BEBL and BESP to over 400 businesses since the inception of the Black Entrepreneur Program in 2020.

Founder of Heart of Gems – Tarila Morrone

In addition to BEBL, RBC also continues to serve the entrepreneur community, including Black entrepreneurs, through its full suite of eligible products and services, including the government-backed Canadian Small Business Financing Loans (CSBFL).

In 2021, they invested $1 million in BKR Capital (formerly known as Black Innovation Capital), a venture capital fund that supports the growth of pre-seed and seed- stage Canadian technology businesses led by Black entrepreneurs. Initially targeted at $10 million, the fund had a successful final close with over $18 million in capital commitments in 2022 and is actively building its portfolio.

It is one thing to read about a fantastic opportunity, and it is another thing to hear about it from someone who has found a way to elevate their business by utilizing RBC’s programs. I had a chance to speak with Tarila, and she shared with me the story of her entrepreneurial evolution.

“The idea for Hearts of Gems came about during the pandemic. I knew that it would be helpful to other parents because it had helped me. I had an infant and a toddler, and I had started a party supply business, but the pandemic slowed that business down, and it was an opportunity to zone in and connect with my children.”

“When I decided to pivot, I went on Google to see what was available, and I stumbled across Futurpreneur, and I was then introduced to the Black Entrepreneur Program. I was nervous at first, because it seemed like it was going to be a lengthy, vigorous process.”

“Once I got started, my anxiety let up; I was pleased with the amount of support that I was provided with. The one thing that I learned throughout this process is that entrepreneurship is not meant to be done alone.”

“The financial support helped me obtain the things I needed to get my business going. The saying is true that you need money to make money. I needed people to help me realize my vision, and strategically execute it, and they provided mentorship throughout the duration of the program and after. This allowed me to navigate some of the challenging aspects of entrepreneurship, and a bonus; for the first year, you are paying interest only on the loan, and this allows time for your business to grow, without the weight of burdening payments on your mind.”

Tarila’s story is a testament to the resilience and creativity that can emerge in challenging times, inspiring others to follow their passions and create something meaningful, even amidst uncertainty. With the help of the Black Entrepreneur Startup Program, Tarila’s dreams became a reality, and if you are ready to take that leap, consider exploring RBC’s Black Entrepreneur Program.

Visit rbc.com/blackentrepreneur and turn your entrepreneurial dreams into reality.

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Nervous about your English Proficiency Test; Worry no more! Introducing Pearson|PTE English Language Tests

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BY SIMONE J. SMITH

“Why is this so hard? I’ve studied, I’ve practiced… but what if I fail? What will happen to my family? The test is next week. If I don’t pass, I don’t know what I’ll do. Everyone says it’s really hard, and I can’t afford to fail…”

Canada is a land of opportunity, a place where dreams can come true. For many new immigrants, becoming a permanent resident, or Canadian citizen is a significant milestone in their journey. It can be a long, and paper laden process that includes medical examinations, background and security checks, proof of funds, educational credential assessments, biometrics, citizenship tests, the interview and of course.

The English Proficiency Test! This is one aspect of this journey that does cause a high level of stress. Naturally, taking a language test in another country, especially after a long hiatus from any form of testing, can be an intensely overwhelming experience. The unfamiliar environment, coupled with the pressure of demonstrating proficiency in a foreign language, can amplify anxiety. Additionally, the absence of recent test-taking practice may lead to self-doubt and apprehension, making the overall experience particularly daunting.

Of course! The test can be daunting, but what if we told you that there was a way for you to effectively, and efficiently prepare; a platform offering practice tests that simulate the actual English Proficiency Test required for Canadian permanent residency, or citizenship?

Introducing, Pearson|PTE English Language Tests the world-leading provider of English language tests recognized worldwide by universities, colleges, governments, and professional bodies. Trusted by 3,500+ universities and colleges globally, their ambition is to support test takers every step of the way for a true worry-free experience.

At Pearson, their purpose is simple: to add life to a lifetime of learning. They believe that every learning opportunity is a chance for a personal breakthrough. That is why their 18,000 employees are committed to creating vibrant and enriching learning experiences designed for real-life impact. They are the world’s leading learning company, serving customers in 200 countries with: digital content, assessments, qualifications, and data.

PTE Core was created in response to Canadian economic migration needs. It is already recognized by more than 97% of universities and 95% of colleges in Canada. the UK, Australian and New Zealand governments also accept PTE tests for all visa applications, and PTE Academic is also accepted by 100% of Australian, New Zealand and Irish Universities and 99% of UK universities.

With an increased focus on supporting Canada’s economic resurgence and post-pandemic growth, IRCC is increasing its Levels Plan to further address the growing demand for the coming years. With high demand in Canada for professionals in areas such as: nursing, engineering and web development, the approval of PTE Core arrives at a good time for test takers and opens new opportunities for Pearson.

“I am grateful to PTE for providing such an intellectual test. It was easy to prepare and understand the format. The training and support also helped a lot in explaining methods.” Syeda, Malaysia

Currently, they are offering a free taster test as well as an online guided practice test for test takers to familiarize themselves with the test experience and to optimize their preparation time and improve their skills. In addition, test takers have access to a ton of resources like the PTE Core Handbook to support their test taker journey.

PTE Core is a new addition to the Pearson Test of English portfolio, sharing many of the unique characteristics of PTE Academic. It is relevant for the vocational test taker, and designed with a real-life, non-academic focus. It was created to meet Canada’s specific migration needs and the IRCC’s language proficiency requirements but could be used to assess the English proficiency of vocational test takers in any country.

Approved last year by Immigration Refugees and Citizenship Canada (IRCC), PTE Core can now be taken to provide proof of English language efficiency for the purposes of permanent economic immigration to Canadian citizenship. Some other great benefits include:

  • It meets the Canadian Government’s requirements based on migration needs
  • It tests four key English language skills: speaking, listening, reading, and writing
  • It enables people to be themselves in English – it has a vocational and real-life focus
  • They use a unique combination of AI scoring and human expertise that reduces the risk of bias
  • PTE Core test takers will enjoy the same features as PTE Academic test takers.
  • The test can be booked online 24 hours in advance, is computer based and taken in a test center
  • Results are usually within 48 hours
  • Accepted for visa applications to Australia, Canada, New Zealand, and the UK

PTE Core uses similar item types to PTE Academic, but focuses on general English, making it more relevant for test takers. Test questions were developed with detailed specifications and field tested to ensure reliability and validity. Below is what you can expect as a test taker:

  • Part 1: Speaking & Writing (This section will test your speaking and writing skills in around 50 minutes)
  • Part 2: Reading (This section will test your reading skills in around 30 minutes)
  • Part 3: Listening (This section will test your listening skills in around 30 minutes)

Pearson’s vision: to be the world’s leading destination for people committed to building and improving their English proficiency, and with 1.5 billion people currently learning English, there is a big opportunity to grow across the globe.

Gio Giovannelli, President of the English Language Learning division at Pearson, shares, “We are excited to roll out PTE Core to test takers across the world. It was designed to test real life language skills and allows test takers to showcase their proficiency and be themselves in English. Whether people are looking to work, study or migrate to Canada, there’s a Pearson English language proficiency test that suits their requirements.”

Support and preparation can make all the difference. Don’t hesitate to seek the help you need. Start your journey today. Visit https://www.pearsonpte.com/ to learn more.

Prepare with confidence. Achieve your dreams. Welcome to Canada!

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The Silent Hero: Why every business needs a good bookkeeper Nuages Consulting Inc, Chartered Professional Accountants, Certified Public Accountants

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BY SIMONE J. SMITH

“I received a call, and the client started crying. She had a business, her bookkeeping and taxes were everywhere, and she was feeling overwhelmed. She only used Excel, and she wanted to save money.”

“I can do what you want me to do, but that won’t help you. How about we offer you something that will help you out.”

In the fast-paced world of business, where attention is often drawn to flashy marketing campaigns and innovative products, there exists a silent hero that operates behind the scenes, largely unnoticed yet indispensable to the success of any enterprise or small business. Meet Nuages Consulting Inc, Chartered Professional Accountants, Certified Public Accountants – the unsung guardian of financial integrity and stability.

In the dynamic landscape of entrepreneurship, it’s easy to overlook the crucial role that a good bookkeeper plays. They are the backbone of our financial operations, ensuring that every dollar is accounted for, every transaction is recorded accurately, and every decision is grounded in reliable data.

Beyond the mundane task of number-crunching, a skilled bookkeeper serves as a strategic partner, offering valuable insights and guiding prudent financial decisions. From budgeting and forecasting to tax compliance and financial analysis, their expertise is indispensable in navigating the complex terrain of business finance.

To think; the smallest financial oversight can have far-reaching consequences, and this is why the value of a proficient bookkeeper cannot be overstated. They are the guardians of fiscal responsibility, ensuring that the financial health of your business remains robust and resilient in the face of uncertainty.

“Having a good bookkeeper onboard provides businesses with the clarity and transparency they need to steer the ship in the right direction,” shares Gloria Kapuku, CPA and founder at Nuages Consulting Inc, Chartered Professional Accountants, Certified Public Accountants. “These reports enable us to identify trends, spot potential risks, and capitalize on opportunities for growth.”

“We have a meeting first; during our meeting we let you explain your system. I need to understand you. I then share our process and let them see how things could be. People are resistant, so we take things slowly.”

The full bookkeeping system involves the systematic: recording, organizing, and summarizing of financial transactions within a business. It begins with the initial entry of transactions such as: sales, purchases, payroll, and expenses into the accounting system. Subsequently, these entries are categorized and posted to appropriate accounts, ensuring accuracy and compliance with accounting principles.

Throughout the cycle, reconciliations are conducted to match records and identify discrepancies, followed by the preparation of financial statements, including: the balance sheet, income statement, and cash flow statement. Lastly, the cycle culminates in closing entries, ensuring that revenue and expense accounts are reset for the next accounting period. Overall, full-cycle bookkeeping provides a comprehensive overview of an organization’s financial health, facilitating informed decision-making and regulatory compliance.

“One of the first things that I tell my clients,” Gloria shares, “Is let’s set up proper procedure. We set up a step-by-step plan and enforce the workflow. We meet every month to ensure you are staying on course. Then we meet every three months, and then we do a yearly check -in.”

Incredibly, Nuages Consulting Inc, Chartered Professional Accountants, Certified Public Accountants have fantastic resources on their website including Mentorship and Coaching Services that will help you achieve your personal, business, or career goals. Their goal is to introduce you to new ways of thinking, challenging your limiting assumptions, sharing valuable life lessons, and much more.

They have your bookkeeping basics, a DIY in how to keep your books and records clean. Topics of discussion include:

  • Why is bookkeeping important?
  • Best way and software for bookkeeping
  • Important activities in bookkeeping
  • How to master bookkeeping

Bookkeeping practices

  • Mix or separate personal and business income and purchases?
  • What are internal controls?
  • Bank transactions, electronic or paper format?
  • What is bank reconciliation?
  • What are financial reports?
  • What are records?
  • Excel worksheet or accounting system?
  • Tax forms.
  • Accountants, CPAs, and tax professionals/planning

The team also does a deep dive into the numbers – financial statements and balancing the books. They also have a Bookkeeping – Advance Mentoring and Coaching Sessions (10-15 hours) where they explore different types of bookkeeping accounts, what they are, what they do, and how to book them. These sessions include:

  • Accounting Basics
  • Debits and Credits
  • Chart of Accounts
  • Bookkeeping
  • Accounting Equation
  • Accounting Principles
  • Financial Accounting
  • Adjusting Entries
  • Financial Statements
  • Balance Sheet
  • Working Capital and Liquidity
  • Income Statement
  • Bank Reconciliation
  • Accounts Receivable and Bad Debts Expense
  • Accounts Payable
  • Inventory and Cost of Goods Sold
  • Depreciation
  • Payroll Accounting
  • Stockholders’ Equity
  • Nonprofit Accounting

Ready to get started? You can book a 15-minute free consultation for any of the topics below:

  • “Ask us anything” service provides a free consultation where you can ask us about tax, accounting, bookkeeping, incorporating and more.
  • Book a 15-minute scheduling call with us to discuss which mentorship and coaching is appropriate for you!
  • Tax preparation, where the focus is on operating your business and personal affairs, knowing that your tax needs are being fully met.

So, the next time you glance over the balance sheet, or pore over financial statements, remember the silent hero who works tirelessly behind the scenes – Nuages Consulting Inc, Chartered Professional Accountants, Certified Public Accountants, whose meticulous attention to detail and unwavering dedication keep the wheels of your business turning smoothly.

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