BY SIMONE J. SMITH
As I walked towards City Hall, I heard the busyness before I actually saw it. As I came around the corner, I was met with a staggering array of colours, sounds, and delectable smells. I searched through the crowds, scanning to see if I could see them amongst all of commotion, and like that, they appeared.
A sea of attractive, African American/Caribbean men walking proud, strong, dressed in a multitude of colour. I saw people who were in the way, part, stood back, and then began to take pictures. They were as mesmerized as I was, and the day had just begun.
It was a sensational Saturday in September (the 3rd, 2022), and I had been invited to cover the viral internet sensation Black Menswear Flashmob, a traveling collective focused on shifting the perception of African men and how their communities, the larger society, and the world view them.
They have received local and national coverage, including most recently being featured in a documentary available on Discovery Plus, and Amazon Video. Black Menswear also regularly volunteers and holds service days for nearby communities during the FlashMob weekend, and most recently, the collective held a service day in Ghana where we hosted media workshops for students, and helped construct buildings for villages in need.
They have found ways to cross over into every market; Black Menswear has also successfully developed and launched a wine collection—The Gentleman. It’s a collection of red blend wine catering to the successful Black male.
With their visit to Toronto Black Menswear FlashMob provided an opportunity for African men to gather in Toronto for a massive photo shoot. What I appreciated was the fact that Black Menswear collaborated with local brothers who have already begun to shape out their own public gatherings. G.Q Henderson (Black Men of Excellence Walk), and Sam TiTa (BLXMenStyle) were in attendance with their teams, representing Toronto in an impressive way.
We all know that representation matters, and the way that African men are continuously portrayed in the media, in film, and on sitcoms and shows, is and will never be a true portrayal of what all our African men are. I had a chance to sit down with NeAndre Broussard, the founder of Black Menswear, and he shared with me what brought Black Menswear down to Toronto
“Thank you Simone,” NeAndre began, “It is amazing to be here, and I am happy that I will be able to stand with my brothers here in Toronto. It’s amazing, because unfortunately, you don’t see brothers working together. I am not saying it doesn’t happen, you just don’t see it. There is a negative perception about the Black community. It is an external thought process about our community, but it definitely affects us.
Photo shoots like this allow the community to work as a unit, and it provides a safe space for us. The mission is to put out so much positive imagery about our community that even in those instances of police run –ins that end in fatality, that singular moment does not demonize that Black man.
As Black men we have trauma; they show us all the time having these run-ins with police officers, and that is not the life of a Black man. We want to change this narrative. We have to change the mind-set of our people, so that we don’t accept the narrative that society continues to push.”
The first Flashmob was impromptu NeAndre shared with me.
“25 guys showed up in Dallas. It was 8:00 am in the morning on a Saturday. It was one of those things that was like, ‘Oh yes, we have to do this again.’ It planted a seed, and five years later Flashmob has become global.”
They team recently partnered with Hope Missions, and they just got back from Ghana. NeAndre reverently shared the experience.
“We were able to watch the building of a school, and meet families that lived in that community. We stood on the ground of our ancestors. It was very emotional. Black Star Square was where we held it in Ghana. It was so inspiring that we are producing a documentary around that experience; it was truly special.”
“Why did you choose Toronto for this edition of Black Menswear Flashmob” I inquired?
“Toronto is culture for Canada, plus the Toronto community are our people from the North. The people here are representative of who we are as well. It was a no brainer for us. I had no objection to it. It is a culturally rich city.
Brotherhood, unity, empowerment, motivation; it is way more than a photo shoot; it is an experience. It is overwhelming, but in a positive way. We hope that anyone who has a chance to experience what we do, leaves with a different perspective of Black men then they had when they came.”