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Sean Paul’s and Cardi B’s videographer, Kieran Khan, is working on filming masterclasses to advance BIPOC creatives in the industry

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BY SELINA MCCALLUM

I interviewed Kieran Khan for the Toronto Caribbean Newspaper back in 2020 when he was recently hired as Cardi B’s tour videographer. Since then, he’s travelled to over a dozen countries, worked with multi-award-winning artists and directed several music videos. Now, he is ready to take all that he’s learned over the years and bring it to other creatives in the city and beyond.

“2021 started off good despite COVID and so forth. During the pandemic, there was massive hesitation on if clients wanted to spend money on content. But they realized that’s all that they can probably do to stay relevant or in tune with their target audience,” said Khan. So, it became very hectic for content creators. It gave us a boost, and it kind of pushed a lot ahead. Even for myself, a lot of the projects that I wanted to work on are the types of projects I wanted to do. I shot a lot of music videos, I did about three or four music documentaries, and I started doing a lot of pilot projects to digital platforms to get sold.”

The idea sparked for Khan to film his own masterclass when he realized he often gets asked the same questions from other emerging directors and videographers.

“Many times, individuals kind of asked me how to get involved with tour life, directing, and music videos, and it’s usually the same questions. It just came about where I wanted to film masterclasses. I think a lot of creatives who want to be tour videographers have the wrong idea of what tour life is about, and what they really want out of it. I think the majority of what videographers want out of it is recognition, but also working with a good organizational client to showcase the work that they’re doing, because they’re not getting it from maybe the clients, they’re doing it now.” said Khan.

There are more people of color entering the media industry now, but still navigating through barriers they can often meet like not being booked for higher paying gigs. Khan hopes his masterclasses will teach young creatives how to overcome those challenges.

“I wanted to focus the curriculum especially on the BIPOC community as we don’t always have proper direction or information as to where to go to network, get information on grants, the business side, or the knowledge to get into certain rooms. So that’s what also triggered it initially. I want to also place these individuals with clients that I may not be able to film with and give them that opportunity. But this way I can also manage expectations when they do get there. I can see a lot of times that it’s just lack of direction young creatives have.” said Khan.

The tour videographer says it’s not all fun, no work when you’re on tour with the artists. Khan continuously makes sure he is doing his best to also grow the relationships he has.

“I think a lot of people have this false expectation of the glamour behind it when they forget the work ethic that goes behind it. It doesn’t get easier as directors get older or more seasoned as they say in the business. Because there’s so much young talent coming up, and they might have the time and energy behind them to sit down behind a computer 24/7 learning new work, comparison to us, we’re always on the go. So, we don’t get time to figure out these new technologies or brands or edit types and so forth. And you’d have to nurture these relationships in these businesses that you have to make sure that you constantly get them, and you can keep building your portfolio. And I’ve had nothing but great outcomes in my relationships with people in the industry just based off of organic chemistry.” said Khan.

Khan wants everyone of any age to be able to take away from the masterclasses.

“I never really thought about the age brackets behind it. I just I knew for sure that I want to focus on my community, because I can see how hungry they are for it, their work ethic is insane.” said Khan. “There’s no limitations on the age as far as I can see, or the male or female demographic. I think it’s more about who really is in it for the right reasons or is it that they’ve been doing it as a hobby, and they want to see if this is something that they can really get into. There’s enough work out here for all of us. And I think that’s the hardest thing I’ve run into, not finding amazing content or devoted content creators, where we can, have them on set because there’s enough work for it.” said Khan.

Khan is working on the themes of each masterclass with his team as he makes progress on putting the videos together.

“I’m actually working on it now. So, I want to put together about six videos that would speak about different sectors of the business. And then each video is going to be about 7 to 10 minutes,” said Khan. “And then outside of those videos, I want to give the option where the viewer and I can have a one-on-one conversation for one hour. I can offer my time for a couple of times a week, and then we can go through that process.”

One of the most important topics that Khan is going to focus on is the business side of the job, like contracts and fees.

“That’s actually one of the most important things I’m going to be focusing on when it comes to getting your business up before you start getting the work in. Because a lot of people don’t understand basic things like fees, general rights, they don’t have travel arrangements, per diem, because they just don’t know what they’re obligated or what they’re not.” said Khan.

People who watch the videos will feel inspired and motivated to turn their dreams of being a freelance creative into a reality.

“I really want to accomplish having some of the best content creators and film what is coming out of the masterclasses. I think if I can really just touch a person that really understands that this lifestyle is realistic.” said Khan. “We need more storytellers from our community that understand our culture. We can get further ahead than anyone else coming in trying to tell our story for us. So that’s really what I would love to get out of the masterclasses that I’m doing now.”

For more information on Khan and to be notified when Khan’s masterclasses are available, follow him on Instagram at @kierankhanproductions or check out his website kierankhan.com

Selina is a recent Digital Journalism and Communication, Media and Film Graduate from the University of Windsor. While in university, she served as the Arts and Culture Writer for The Lance, as well as a writer, interviewing selected individuals for Street Voices Magazine. Her passions include: creative writing, film, and photography. Over the last four months, Selina has collaborated on a documentary exploring sex trafficking and the horrific elements that harbour the untold truths of human trafficking in Windsor/Detroit. She is a: hard working, responsible and caring individual who continues to seek new challenges.

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Urban Alliance on Race Relations celebrates and highlights Racial Justice Award recipients

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BY PAUL JUNOR

It has been almost 40 years since the Urban Alliance on Race Relations (UARR) has been at the forefront of: promoting tolerance, social justice, racial equity and fairness. Since it was formed in 1975, they have celebrated and recognized changemakers in the fight for racial justice in diverse sectors such as: health, labour, government, education, arts, media, environment, and justice.

On Saturday, December 7th, 2024, there was a great turnout at the 2024 Racial Justice Awards Night held at The Estate Banquet & Event Centre in Scarborough. In attendance were many community supporters, civic officials, long-time racial justice warriors, and individuals from diverse ethnic groups.

UARR is grateful for all the sponsors of the Racial Justice Awards Night Celebration. It notes in its email to its supporters on Tuesday, December 3rd, 2024, the importance of its sponsors including:

  • United Food and Commercial Workers (UFCW) of Canada, UFCW, Local 175
  • The International Brotherhood of Electrical Workers (IBEW) Local 353
  • Unite Here! Local 75
  • Toronto & York Region Labour Council
  • Canadian Labour Congress
  • The Coalitions of Black Trade Union (CBTUL)

“Your sponsorship plays a vital role in shining a light on individuals and organizations driving equity, justice, and change in our communities. This celebration is more than an event, it’s a movement. Thanks to your support, we’re: honoring changemakers, amplifying unheard voices, and funding initiatives that break down systemic barriers.”

The categories and names of the awards and recipients were:

Racial Justice in Arts: Hannia Cheng

She is an artist and cultural worker who co-founded Unit 270, a DIY gallery and multi-purpose grassroots community hub in Chinatown Centre.

Racial Justice in Labour: Vanessa Story

She is the founder of the Black Youth York Region and co-founder of the York Communities for Public Education coalition.

Racial Justice in Education: Shannon Simpson

She is Senior Director of Indigenous Initiatives at the University of Toronto.

Racial Justice in Environment: Dr. Ingrid Waldron

She is a Professor and HOPE Chair in Peace and Health in the Global and Peace and Social Justice Program in the Faculty of Humanities at McMaster University.

Urban Alliance of Race Relations Agent of Change Award: Kirk Mark

He is the Equity, Diversity and Inclusive Consultant at KIRK Mark & Associates.

Racial Justice in Media: Amanda Parris

She is an award-winning writer, tv host and producer, and former host of CBC Arts Exhibitionist.

Racial Justice in Health: Camille Orridge

She is former CEO of the Toronto Central Local Health Integration Network (TCLHIN).

Racial Justice in Government: Amira Elghawaby

She is a journalist and human rights advocate who was appointed in January 2023 as Canada’s Special Representative on Combating Islamophobia.

Racial Justice in Justice: South Asian Legal Clinic of Ontario (SALC0)

This legal clinic supports low-income South Asian people in Canada.

The funds raised from the Awards night will be going toward the work of the Diversity Youth Fellowship Program. This innovative and creative program is directly involved in enabling racialized youth to get paid experience working in municipal governments and at various public policy making organizations across Canada.

The performers at the event included: Katheen Zaragosa (a Filipino music performer), Rithika Jeristus & Maya Jeristus (Bharatanatyam dancers) and Yasmin Said (spoken word artist)

UARR is looking forward to its 50th anniversary celebrations in 2025 and shared five of its strategic priorities for the next 10 years including:

  • Employment and economic opportunity: The goal is to foster inclusive workspaces and economic opportunities.
  • Education: The goal is to promote racial equity in education and research.
  • Communication: The goal is to expand public awareness and reach to amplify our stories.
  • Community engagement and outreach: The goal is building community capacity and convening towards change.
  • Truth and reconciliation-relationship building and supporting calls to action. The goal is to strengthen our solidarity and action towards truth and reconciliation.

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What is it about those short videos that keep us captivated? Oh! Yes! Our short attention span

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BY KAHA GEDI

As our attention spans decrease, short form videos are becoming more popular. From TikTok, to YouTube Shorts, to Instagram Reels, these “snack sized” videos have positive qualities alongside the bad. Mainly we want to know what makes them so effective, and why are they becoming the go-to choice for both viewers and marketers? In this article, I will be discussing how these videos have received such popularity worldwide.

First, we need to understand what counts as and what is short-form content. According to blog.hubspot.com, “Short-form videos are videos that are less than 60 seconds long.” However, some marketers and content creators agree that short-form videos can be up to 3 minutes. “They are videos that deliver information in a ‘digestible’ format so that viewers can quickly watch and save content if they’re in a hurry or enjoy it.” Now, I’ll talk about the main reasons why these videos are so popular.

First, our attention spans have gone down exponentially. Dr Gloria Mark has written a book called “Attention Span,” and she says her research indicates people’s attention spans have been shrinking over the last 20 years. According to the same article Dr. Mark said that “Back in 2004, we found the average attention span on any screen to be two and a half minutes on average. Throughout the years, it became shorter. So, around 2012, we found it to be 75 seconds. Then in the last five, six years, we found it to average about 47 seconds.” So, it’s notable that our attention spans started out longer but then decreased over time.

Secondly, these videos have become cheaper and easier to make. Unlike long-form videos, which require extensive: planning, editing, and storytelling, short-form videos are simpler. To the point where they can even be shot on a smartphone. For example, DuoLingo, the app that helps learn new languages, went viral on TikTok a long time ago by posting funny, low-budget videos that resonate with millions. Like a video of a DuoLingo plus being: tossed down the stairs, sitting outside on a rainy day, or being soaked by the shower with the title “When you ignore my notifications.”

Lastly, they provide valuable information in a short amount of time, and they are easily accessible. According to a recent Adobe Survey, two in five Americans use TikTok as a search engine, and nearly one in 10 Gen Zeers are more likely to rely on TikTok than Google as a search engine. This isn’t always reliable for real news because anyone can claim to be an expert, and you wouldn’t know if they’re telling the truth. So, even though they give valuable information in a short time, they can also give misinformation or mislead you.

Short-form videos have changed how we watch and learn things. They fit our short attention spans, are easy to make, and share information quickly. Even though they’re fun and helpful, they can also spread false information or leave out important details. Even with these problems, short-form videos are here to stay, so we should use them in proportion, but also enjoy the benefits.

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Dr. Edward McInnis on the Importance of Preventive Care in Family Medicine

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Photo by National Cancer Institute on Unsplash

Preventive care is a cornerstone of modern healthcare, emphasizing the importance of addressing potential health concerns before they escalate into severe conditions. By focusing on proactive measures such as regular screenings, vaccinations, and lifestyle counseling, preventive care offers individuals and communities the opportunity to achieve long-term wellness.

Below, Edward McInnis highlights the transformative potential of prevention in reducing healthcare disparities, alleviating systemic challenges, and ensuring that every individual has the tools and access needed to lead a healthier life.

Understanding Preventive Care in Family Medicine

Preventive care in family medicine focuses on proactive measures to maintain health and prevent illness before it occurs. This approach emphasizes regular health evaluations, screenings, and interventions that identify potential issues early, reducing the likelihood of severe complications. Preventive care fosters long-term well-being by addressing risk factors and promoting healthier lifestyles while minimizing the burden of chronic diseases.

The philosophy behind preventive care aligns with the idea that staying healthy is more effective and less costly than treating illnesses after they arise. Early detection of conditions such as hypertension or high cholesterol allows patients and physicians to manage these issues effectively, preventing them from escalating into more severe health problems. Beyond individual benefits, this care model contributes to healthier communities by reducing the overall demand for healthcare systems.

Benefits of Preventive Care for Individuals and Communities

Preventive care profoundly impacts individuals and the broader community by addressing potential health concerns before they evolve into severe conditions. Early detection through routine screenings can significantly lower the risk of chronic illnesses such as diabetes, heart disease, and certain cancers. This improves individual health outcomes and reduces the emotional and financial toll of managing advanced diseases.

Communities prioritizing preventive care experience a ripple effect of healthier populations and reduced strain on healthcare resources. When more people engage in regular check-ups and adopt healthier habits, the prevalence of preventable conditions drops, creating a collective benefit. Individuals who invest in their health through preventive measures often enjoy longer, more active lives, positively influencing families, workplaces, and society.

The economic advantages of preventive care are undeniable, as early intervention typically costs far less than treating advanced illnesses. Vaccination programs, such as those targeting seasonal flu or childhood diseases, can drastically curb outbreaks, saving lives and reducing medical expenses. These benefits demonstrate how preventive care is a cornerstone of sustainable and effective healthcare systems.

Core Preventive Services in Family Medicine

Family medicine emphasizes various preventive services designed to address health needs across all stages of life. Regular health screenings, such as blood pressure and cholesterol checks, are critical in identifying silent health risks. These assessments provide actionable insights that allow individuals to make timely adjustments to their lifestyles or begin treatment when necessary.

Vaccinations are another cornerstone of preventive care, protecting individuals and communities from infectious diseases. From childhood immunizations to seasonal flu shots, these interventions safeguard personal health and prevent the spread of illnesses within larger populations. Counseling services, including guidance on nutrition, exercise, and stress management, empower patients to take an active role in their long-term well-being.

The Role of Family Physicians in Prevention

Family physicians play a pivotal role in fostering preventive care through their ability to build lasting, trust-based relationships with patients. These relationships enable them to understand not just medical histories but also lifestyle factors, family dynamics, and social determinants of health. This comprehensive knowledge allows physicians to craft personalized preventive strategies that resonate with each patient’s unique circumstances, ensuring a more practical approach to maintaining health.

Beyond individual care, family physicians act as educators, equipping patients with the knowledge to make informed health decisions. Whether discussing the significance of regular screenings or addressing misconceptions about vaccines, their guidance helps patients take ownership of their health.

The continuity of care provided by family physicians also ensures that preventive measures are consistently monitored and adjusted as needed, fostering long-term well-being. Their ability to provide holistic and deeply personalized care sets the foundation for healthier patients and communities.

Challenges in Accessing Preventive Care

Despite its proven benefits, accessing preventive care remains challenging for many individuals and communities. Financial barriers, such as lack of insurance coverage or high out-of-pocket costs, often deter people from seeking preventive services. Additionally, limited awareness about the importance of early detection and health promotion means that some individuals may only prioritize preventive care once a health issue becomes severe.

Geographical disparities also play a significant role in limiting access. Rural and underserved areas frequently face shortages of healthcare providers, making it difficult for residents to receive consistent preventive services. In such regions, innovative approaches like mobile health clinics and telemedicine have emerged as solutions to bridge the gap. Expanding these efforts could help overcome logistical obstacles and ensure that preventive care reaches those most in need.

Cultural factors and mistrust of the healthcare system can further complicate access to preventive services. Addressing these challenges requires a multifaceted approach that includes community engagement, culturally sensitive care, and efforts to build trust between healthcare providers and patients. Strengthening health literacy and facilitating dialogue between healthcare institutions and the communities they serve are also critical steps in overcoming these barriers.

Promoting and Advancing Preventive Care

Advancing preventive care depends on raising awareness and fostering a culture that values proactive health management. Educational campaigns, workplace wellness programs, and school-based health initiatives encourage people to adopt preventive practices. These efforts create an environment where individuals feel empowered to prioritize their well-being, leading to healthier lifestyles and earlier intervention.

The integration of technology is revolutionizing how preventive care is delivered. Wearable devices that track physical activity, heart rate, and sleep patterns provide individuals with real-time data about their health, prompting timely action when irregularities arise. Similarly, data analytics and predictive tools enable healthcare providers to identify at-risk populations and deliver targeted interventions, improving outcomes on a broader scale.

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