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CRTC Declares War on Podcasts – The CRTC now controls who can speak on the internet through podcasts

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BY SIMONE J. SMITH

I have some horrible news readers; I recently heard some news that further helps me realize just how bad things are getting here in Canada; it is like we are slowly slipping into darkness, so slowly that some of us don’t even realize it.

It’s likely you may have heard the old analogy of a frog who was put in a pot of cold water where it was moving and bouncing around happily (Canadians living in Canada). The frog was content with the temperature of the water and was content to be there even though it was constrained by the pot of water it found itself in. However, what the frog doesn’t know but as the analogy describes, the pot of water was controlled by a person who could raise the temperature quite quickly or increase the heat slowly and see the frog’s reaction (The Canadian Government).

This is an experiment related to survival. The analogy describes the person (The Canadian Government) not as cruel but wanting to measure how aware a frog (Canadians) would be of a pot of water in two different scenarios of change.

The first scenario is where the temperature of the pot is raised slowly over minutes where the frog would not have a keen enough awareness that it would eventually be too hot for him or her to swim in and jump out before it would be boiled alive.

The second scenario involves the pot of water being raised immediately in terms of heat causing the frog to jump out immediately to save itself since it is not accustomed to such a rapid change in temperature causing an abrupt reaction that would be self-preserving like any other creature would do.

The first scenario of this analogy explains what is happening in Canada right now, how easily we have been lulled into a false sense of security before it’s too late to change our surroundings. When things decline or worsen (as they are right now), you can rationalize it away, or just be ignorant of the changes enough so you can be too complacent causing your own success or survival to be jeopardized.

A rapid change of any kind will jolt you awake or spur us into action right away especially if left unaddressed could be fatal. What I am doing right now is turning the temperature up, and I am hoping that this warming will cause a change of behavior to preserve your sense of normalcy and safety. I need people to move on what I am sharing, because every day, quietly behind the scenes, our freedoms are being stripped from us, and many of us are sitting out here comfortably like the frog in the first scenario.

What have they decided to attack next? Podcasts. The CRTC is working towards clamping down on the podcasts we can currently access and freely listen to over the internet. With their newfound powers granted by C-11, the CRTC has declared war on all individuals hosting podcasts on their own websites or subscription platforms that “Are not explicitly excluded from the Broadcasting Act” and “Will be required to register with the federal institution.”

As a form of media, we cannot deny that podcasts have become essential for sharing and discussing various topics that are impacting our world today. Podcasting has become an increasingly popular form of accessing entertaining and informative content in Canada and worldwide. With podcasts covering various topics and genres, there is something for every listener. It is also a growing platform for advertisers and content creators alike.

A podcast is a form of digital media that allows users to download or stream content on demand over the internet. It has similarities to radio broadcasting, but rather than being broadcast over the airwaves, the content is delivered on the internet. The other key difference to radio broadcasting is that podcasts can be accessed and listened to at any time that suits the listener. It is one of the reasons why podcasting has grown in popularity in recent years, because of its flexibility, easy access, and the ability to listen to them on the go using a smartphone or another mobile device.

Based on the data from Statista, the percentage of monthly podcast listeners was just 14% of Canadians in 2010. By the third quarter of 2021, the percentage of Canadians listening to podcasts every month had risen to 33%.

According to Canadian Podcast Listener, 53% of Canadians have listened to at least one podcast even if they are not regular listeners. If we widen the age range to include everyone over 12 years old, then 71% of Canadians have listened to a podcast. 7% of Canadians listen to podcasts every day. 29% of Canadian podcast listeners are so-called power listeners who listen to at least five hours of podcasts per week. Let’s take a look at some other statistics that demonstrate how popular podcasts are to Canadians.

Podcast Statistics for Canadians

  • 71% of Canadians have listened to at least one podcast at some point.
  • 29% of Canada’s monthly podcast listeners spend at least five hours per week listening to podcasts.
  • 42% of Canadian monthly podcast listeners are aged 18 to 34 years old.
  • Canadian men are slightly more likely to be monthly podcast listeners than Canadian women.
  • Spotify and YouTube are the most popular platforms for listening to podcasts in Canada.
  • 81% of Canadians have listened to podcasts at home and 74% of regular listeners use portable devices to access podcasts.
  • Listeners are most likely to find new content based on recommendations on podcasts they already listen to.
  • Comedy is the most popular podcast genre in Canada.
  • Revenue from podcast advertising is expected to reach $127.1 million in Canada in 2023.
  • Brands have seen 89% higher brand awareness after advertising on podcasts.
  • 51% of bi-weekly podcast listeners have bought a product after hearing about it on a podcast.
  • 17% of podcast listeners always turn off or skip advertising.

Brands that have used podcasts for marketing and to grow brand awareness have seen 89% higher awareness and 57% higher brand consideration. They have also seen 24% more brand favourability, 14% improved purchase intent, and 16% higher engagement. Almost half, at 46% of podcast listeners aged 13 to 35 are happy for brands to promote their products or services on podcasts. 18% of listeners in this age group like to hear brand promotions on podcasts.

Perhaps the most important and interesting statistic for advertisers is that 51% of bi-weekly podcast listeners have been converted into buyers after hearing an advert for a product or service on a podcast.

The value of podcasts cannot be understated, and our government is turning up the temperature by making November 28th, the last day podcast “media services” have to be registered with the CRTC.

You, myself, and they know the vital role podcasts play in helping us and our fellow Canadians hear valuable opinions and learn about critical issues our world is currently facing.

According to a blog post by Michael Geist, a law professor at the University of Ottawa, the CRTC’s power to regulate podcasts comes directly from the passing of the Online Streaming Act (Bill C-11). With Bill C-11, the CRTC has the same power to regulate the Internet here in Canada as any other type of broadcast media (think over-the-air Television and Radio waves or Network Cable channels).

The CRTC stated in their new guidelines that large independent podcasters who publish on privately owned personal websites, or crowdfunding platforms (like Patreon) and podcast providers (like Spotify and Apple Podcasts) are “media services” when their privately owned websites or subscriber base generates an annual revenue of $10 million or more.

These creators must register with the federal institution as the CRTC would consider them on the same level as big traditional broadcasting companies (like Bell and Rogers). By forcing podcasters to register and be “approved” for Canadian audiences, the CRTC controls who can speak on the internet through podcasts.
This will reduce the number of podcasts available for us. Only government-approved and registered podcasters and providers will be allowed on the internet here in Canada. We also run the risk of losing international podcasts. If they make $10 million Canadian or more, then they are also likely to be forced to register with the CRTC.

This overreach to control the voices of independent creators stands counter to our Freedoms of Expression and Association. According to Section 2(b), of the Charter of Rights and Freedoms, everyone has the following fundamental freedoms:

  1. freedom of thought, belief, opinion and expression, including freedom of the press and other media of communication.

The protection of freedom of expression is premised upon fundamental principles and values that promote the search for and attainment of truth, participation in social and political decision-making and the opportunity for individual self-fulfillment through expression

Finally, this directive contradicts the CRTC’s mandate, which emphasizes the importance of a balanced mix of information, enlightenment, and entertainment.
It will become impossible for us to find and share diverse perspectives on various social issues from podcasts.

So, now what Canadians? Are we still chilling in the pot? Is it hot enough for you yet? I guess we will wait and see.

We, as humans are guaranteed certain things in life: stressors, taxes, bills and death are the first thoughts that pop to mind. It is not uncommon that many people find a hard time dealing with these daily life stressors, and at times will find themselves losing control over their lives. Simone Jennifer Smith’s great passion is using the gifts that have been given to her, to help educate her clients on how to live meaningful lives. The Hear to Help Team consists of powerfully motivated individuals, who like Simone, see that there is a need in this world; a need for real connection. As the founder and Director of Hear 2 Help, Simone leads a team that goes out into the community day to day, servicing families with their educational, legal and mental health needs.Her dedication shows in her Toronto Caribbean newspaper articles, and in her role as a host on the TCN TV Network.

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Urban Alliance on Race Relations celebrates and highlights Racial Justice Award recipients

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BY PAUL JUNOR

It has been almost 40 years since the Urban Alliance on Race Relations (UARR) has been at the forefront of: promoting tolerance, social justice, racial equity and fairness. Since it was formed in 1975, they have celebrated and recognized changemakers in the fight for racial justice in diverse sectors such as: health, labour, government, education, arts, media, environment, and justice.

On Saturday, December 7th, 2024, there was a great turnout at the 2024 Racial Justice Awards Night held at The Estate Banquet & Event Centre in Scarborough. In attendance were many community supporters, civic officials, long-time racial justice warriors, and individuals from diverse ethnic groups.

UARR is grateful for all the sponsors of the Racial Justice Awards Night Celebration. It notes in its email to its supporters on Tuesday, December 3rd, 2024, the importance of its sponsors including:

  • United Food and Commercial Workers (UFCW) of Canada, UFCW, Local 175
  • The International Brotherhood of Electrical Workers (IBEW) Local 353
  • Unite Here! Local 75
  • Toronto & York Region Labour Council
  • Canadian Labour Congress
  • The Coalitions of Black Trade Union (CBTUL)

“Your sponsorship plays a vital role in shining a light on individuals and organizations driving equity, justice, and change in our communities. This celebration is more than an event, it’s a movement. Thanks to your support, we’re: honoring changemakers, amplifying unheard voices, and funding initiatives that break down systemic barriers.”

The categories and names of the awards and recipients were:

Racial Justice in Arts: Hannia Cheng

She is an artist and cultural worker who co-founded Unit 270, a DIY gallery and multi-purpose grassroots community hub in Chinatown Centre.

Racial Justice in Labour: Vanessa Story

She is the founder of the Black Youth York Region and co-founder of the York Communities for Public Education coalition.

Racial Justice in Education: Shannon Simpson

She is Senior Director of Indigenous Initiatives at the University of Toronto.

Racial Justice in Environment: Dr. Ingrid Waldron

She is a Professor and HOPE Chair in Peace and Health in the Global and Peace and Social Justice Program in the Faculty of Humanities at McMaster University.

Urban Alliance of Race Relations Agent of Change Award: Kirk Mark

He is the Equity, Diversity and Inclusive Consultant at KIRK Mark & Associates.

Racial Justice in Media: Amanda Parris

She is an award-winning writer, tv host and producer, and former host of CBC Arts Exhibitionist.

Racial Justice in Health: Camille Orridge

She is former CEO of the Toronto Central Local Health Integration Network (TCLHIN).

Racial Justice in Government: Amira Elghawaby

She is a journalist and human rights advocate who was appointed in January 2023 as Canada’s Special Representative on Combating Islamophobia.

Racial Justice in Justice: South Asian Legal Clinic of Ontario (SALC0)

This legal clinic supports low-income South Asian people in Canada.

The funds raised from the Awards night will be going toward the work of the Diversity Youth Fellowship Program. This innovative and creative program is directly involved in enabling racialized youth to get paid experience working in municipal governments and at various public policy making organizations across Canada.

The performers at the event included: Katheen Zaragosa (a Filipino music performer), Rithika Jeristus & Maya Jeristus (Bharatanatyam dancers) and Yasmin Said (spoken word artist)

UARR is looking forward to its 50th anniversary celebrations in 2025 and shared five of its strategic priorities for the next 10 years including:

  • Employment and economic opportunity: The goal is to foster inclusive workspaces and economic opportunities.
  • Education: The goal is to promote racial equity in education and research.
  • Communication: The goal is to expand public awareness and reach to amplify our stories.
  • Community engagement and outreach: The goal is building community capacity and convening towards change.
  • Truth and reconciliation-relationship building and supporting calls to action. The goal is to strengthen our solidarity and action towards truth and reconciliation.

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What is it about those short videos that keep us captivated? Oh! Yes! Our short attention span

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BY KAHA GEDI

As our attention spans decrease, short form videos are becoming more popular. From TikTok, to YouTube Shorts, to Instagram Reels, these “snack sized” videos have positive qualities alongside the bad. Mainly we want to know what makes them so effective, and why are they becoming the go-to choice for both viewers and marketers? In this article, I will be discussing how these videos have received such popularity worldwide.

First, we need to understand what counts as and what is short-form content. According to blog.hubspot.com, “Short-form videos are videos that are less than 60 seconds long.” However, some marketers and content creators agree that short-form videos can be up to 3 minutes. “They are videos that deliver information in a ‘digestible’ format so that viewers can quickly watch and save content if they’re in a hurry or enjoy it.” Now, I’ll talk about the main reasons why these videos are so popular.

First, our attention spans have gone down exponentially. Dr Gloria Mark has written a book called “Attention Span,” and she says her research indicates people’s attention spans have been shrinking over the last 20 years. According to the same article Dr. Mark said that “Back in 2004, we found the average attention span on any screen to be two and a half minutes on average. Throughout the years, it became shorter. So, around 2012, we found it to be 75 seconds. Then in the last five, six years, we found it to average about 47 seconds.” So, it’s notable that our attention spans started out longer but then decreased over time.

Secondly, these videos have become cheaper and easier to make. Unlike long-form videos, which require extensive: planning, editing, and storytelling, short-form videos are simpler. To the point where they can even be shot on a smartphone. For example, DuoLingo, the app that helps learn new languages, went viral on TikTok a long time ago by posting funny, low-budget videos that resonate with millions. Like a video of a DuoLingo plus being: tossed down the stairs, sitting outside on a rainy day, or being soaked by the shower with the title “When you ignore my notifications.”

Lastly, they provide valuable information in a short amount of time, and they are easily accessible. According to a recent Adobe Survey, two in five Americans use TikTok as a search engine, and nearly one in 10 Gen Zeers are more likely to rely on TikTok than Google as a search engine. This isn’t always reliable for real news because anyone can claim to be an expert, and you wouldn’t know if they’re telling the truth. So, even though they give valuable information in a short time, they can also give misinformation or mislead you.

Short-form videos have changed how we watch and learn things. They fit our short attention spans, are easy to make, and share information quickly. Even though they’re fun and helpful, they can also spread false information or leave out important details. Even with these problems, short-form videos are here to stay, so we should use them in proportion, but also enjoy the benefits.

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Dr. Edward McInnis on the Importance of Preventive Care in Family Medicine

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Photo by National Cancer Institute on Unsplash

Preventive care is a cornerstone of modern healthcare, emphasizing the importance of addressing potential health concerns before they escalate into severe conditions. By focusing on proactive measures such as regular screenings, vaccinations, and lifestyle counseling, preventive care offers individuals and communities the opportunity to achieve long-term wellness.

Below, Edward McInnis highlights the transformative potential of prevention in reducing healthcare disparities, alleviating systemic challenges, and ensuring that every individual has the tools and access needed to lead a healthier life.

Understanding Preventive Care in Family Medicine

Preventive care in family medicine focuses on proactive measures to maintain health and prevent illness before it occurs. This approach emphasizes regular health evaluations, screenings, and interventions that identify potential issues early, reducing the likelihood of severe complications. Preventive care fosters long-term well-being by addressing risk factors and promoting healthier lifestyles while minimizing the burden of chronic diseases.

The philosophy behind preventive care aligns with the idea that staying healthy is more effective and less costly than treating illnesses after they arise. Early detection of conditions such as hypertension or high cholesterol allows patients and physicians to manage these issues effectively, preventing them from escalating into more severe health problems. Beyond individual benefits, this care model contributes to healthier communities by reducing the overall demand for healthcare systems.

Benefits of Preventive Care for Individuals and Communities

Preventive care profoundly impacts individuals and the broader community by addressing potential health concerns before they evolve into severe conditions. Early detection through routine screenings can significantly lower the risk of chronic illnesses such as diabetes, heart disease, and certain cancers. This improves individual health outcomes and reduces the emotional and financial toll of managing advanced diseases.

Communities prioritizing preventive care experience a ripple effect of healthier populations and reduced strain on healthcare resources. When more people engage in regular check-ups and adopt healthier habits, the prevalence of preventable conditions drops, creating a collective benefit. Individuals who invest in their health through preventive measures often enjoy longer, more active lives, positively influencing families, workplaces, and society.

The economic advantages of preventive care are undeniable, as early intervention typically costs far less than treating advanced illnesses. Vaccination programs, such as those targeting seasonal flu or childhood diseases, can drastically curb outbreaks, saving lives and reducing medical expenses. These benefits demonstrate how preventive care is a cornerstone of sustainable and effective healthcare systems.

Core Preventive Services in Family Medicine

Family medicine emphasizes various preventive services designed to address health needs across all stages of life. Regular health screenings, such as blood pressure and cholesterol checks, are critical in identifying silent health risks. These assessments provide actionable insights that allow individuals to make timely adjustments to their lifestyles or begin treatment when necessary.

Vaccinations are another cornerstone of preventive care, protecting individuals and communities from infectious diseases. From childhood immunizations to seasonal flu shots, these interventions safeguard personal health and prevent the spread of illnesses within larger populations. Counseling services, including guidance on nutrition, exercise, and stress management, empower patients to take an active role in their long-term well-being.

The Role of Family Physicians in Prevention

Family physicians play a pivotal role in fostering preventive care through their ability to build lasting, trust-based relationships with patients. These relationships enable them to understand not just medical histories but also lifestyle factors, family dynamics, and social determinants of health. This comprehensive knowledge allows physicians to craft personalized preventive strategies that resonate with each patient’s unique circumstances, ensuring a more practical approach to maintaining health.

Beyond individual care, family physicians act as educators, equipping patients with the knowledge to make informed health decisions. Whether discussing the significance of regular screenings or addressing misconceptions about vaccines, their guidance helps patients take ownership of their health.

The continuity of care provided by family physicians also ensures that preventive measures are consistently monitored and adjusted as needed, fostering long-term well-being. Their ability to provide holistic and deeply personalized care sets the foundation for healthier patients and communities.

Challenges in Accessing Preventive Care

Despite its proven benefits, accessing preventive care remains challenging for many individuals and communities. Financial barriers, such as lack of insurance coverage or high out-of-pocket costs, often deter people from seeking preventive services. Additionally, limited awareness about the importance of early detection and health promotion means that some individuals may only prioritize preventive care once a health issue becomes severe.

Geographical disparities also play a significant role in limiting access. Rural and underserved areas frequently face shortages of healthcare providers, making it difficult for residents to receive consistent preventive services. In such regions, innovative approaches like mobile health clinics and telemedicine have emerged as solutions to bridge the gap. Expanding these efforts could help overcome logistical obstacles and ensure that preventive care reaches those most in need.

Cultural factors and mistrust of the healthcare system can further complicate access to preventive services. Addressing these challenges requires a multifaceted approach that includes community engagement, culturally sensitive care, and efforts to build trust between healthcare providers and patients. Strengthening health literacy and facilitating dialogue between healthcare institutions and the communities they serve are also critical steps in overcoming these barriers.

Promoting and Advancing Preventive Care

Advancing preventive care depends on raising awareness and fostering a culture that values proactive health management. Educational campaigns, workplace wellness programs, and school-based health initiatives encourage people to adopt preventive practices. These efforts create an environment where individuals feel empowered to prioritize their well-being, leading to healthier lifestyles and earlier intervention.

The integration of technology is revolutionizing how preventive care is delivered. Wearable devices that track physical activity, heart rate, and sleep patterns provide individuals with real-time data about their health, prompting timely action when irregularities arise. Similarly, data analytics and predictive tools enable healthcare providers to identify at-risk populations and deliver targeted interventions, improving outcomes on a broader scale.

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