Last Friday, January 9th, at precisely 11:22 AM ET, a digital update flashed across my screen that felt like a long-awaited exhale. The Government of Canada officially lowered Jamaica’s travel rating to “yellow” across the island.
In our editorial room at Toronto Caribbean Newspaper, we began a collaborative emotional processing of what this means for our community. We had to check our own biases; the visceral longing for the Caribbean sun can sometimes cloud the rigorous objectivity required when discussing a region recovering from Hurricane Melissa. We asked ourselves, “Are we pushing a narrative of “paradise found” too soon, or are we documenting a genuine return to strength?’
The truth is this: the “yellow” rating signals a return to pre-hurricane conditions, reflecting a restored confidence in the island’s safety and readiness. To the casual observer, “yellow” might seem like a caution, but in the complex geopolitical language of travel advisories, it is a signal of stability. It means the Canadian government recognizes that the island has done the work.
Our community understands that tourism is about the livelihoods of local operators, hotel staff, and artisans who have been restoring services and enhancing visitor experiences. These individuals are the heartbeat of the island’s industry readiness. When Angella Bennett, the Regional Director for Canada at the Jamaica Tourist Board, noted that this is a “pivotal moment,” she was speaking to the resilience of people who have worked tirelessly to ensure visitors can return with confidence.
For many Canadians, especially those in our racialized and equity-focused communities, Jamaica is a cultural anchor. The high winter demand we see is for heat, and a search for connection. We acknowledge the trauma of the storm, but we also celebrate the restoration. The island is fully equipped to meet our demand once again.
As we look toward the sandy shores, we do so with a community-first lens. We recognize that Canadians have always been some of the island’s most enthusiastic visitors. Now, with the chill of winter settling in, the opportunity to return is a reconnection with an island that has proven its strength. The sun is out, the recovery is documented, and the invitation is real. It is time to go back to the island, not just as tourists, but as partners in its continued vibrance.
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