BY ALMIRA RIMEZ
While many Canadians are concerned about having their voices silenced by the provisions in the Trudeau government’s C-10, black Canadians are again fighting to protect their lone black-owned media platform. Here we go Again! Black Canadians waited decades and fought tirelessly to have their voices heard. Despite that, G98.7 FM is heading back to court with the Canadian Radio, Television & Telecommunication Commission on May 27th, 2021, to address the proposed sale to Neeti P Ray, owner of C.I.N.A. FM Windsor & C.I.N.A. AM Mississauga.
The legacy of Canadian black-owned broadcast is on the ropes once again, but how did we get here? Canada’s first black-owned broadcast license, CFXJ-FM, otherwise known as Flow 93.5 FM, first hit the air in 2001. Denham Jolly of Milestone Radio held a minority ownership stake. This battle was long and arduous, strewn with elaborate promotional campaigns that included recording a music video entitled “We need it now.” These campaigns designed to raise awareness of the black community’s need to be heard instead was met with a succession of controversial and disheartening decisions.
This includes the slap in the face the black community received in 1989 when the C.R.T.C. decided in favour of granting yet another Country Music License CISS-FM instead of going urban. This disappointment was experienced again in 1997 when the C.R.T.C. decided to choose in favour of giving the license to a division of C.B.C. radio one instead of Milestone. As racist as some say the United States of America is against black people, black-owned radio has existed there for more than three-quarters of a century. W.E.R.D. was the first black-owned radio station in the United States of America, launched by Jesse Blayton in 1949. Presently in the U.S.,168 of the 10,135 commercial AM and F.M. radio stations are black-owned.
In Canada, for the second time in a little more than a decade, the sole black-owned radio station is in danger of being sold to someone from outside the black community. The year was 2010 when C.F.X.J. (Flow) was sold to CTV’s Globemedia CHUM Radio, to the detriment of the black Canadian community. These circumstances demonstrate that even in a progressive country like Canada, there remain to be glaring racial deficiencies.
In the wake of the tragic death of George Floyd, and dozens of men and women just like him, the United States has been characterized as one of the most racist’s places on earth; however, upon closer examination, some shocking details were revealed. Canada’s issues with institutional racism may be even more pervasive than their neighbor to the south.
After nearly seventy years of black-owned broadcast in the U.S., a medley of governmental policies have been enacted in order to aid smaller and black-owned broadcasters to remain competitive with larger corporate competitors. One of these provisions requires that all American corporations allocate a specific percentage of their marketing dollars to black-owned broadcasters. In Canada, it is the opposite. Many U.S. businesses operating in Canada have been accused of regularly redirecting funds away from black Canadian media to other cultural markets. This circumstance has traditionally made the viability of black-owned broadcasting more difficult, leaving many of this country’s residents without a voice. Some would suggest this to be the purpose of the practice. History often repeats itself, but one would think that it wouldn’t have occurred again so soon.
2011 Intercity Broadcast Network and their founder Jamaican-born Fitzroy Gordon received approval from the C.R.T.C. to launch CKFG-FM despite the objections from many of Canada’s mainstay media broadcasters. C.B.C. forcibly noted their objections while Rogers Media, Astral Media, Bell Media & Durham Radio all filed comments with the C.R.T.C. in support of the C.B.C.’s views. Was this the old boys club sticking up for a member, or was their objection warranted? Regardless of what one may think about this consortium, they demonstrated a level of resistance to the granting of this license that had never been seen before.
In Canada, black-owned broadcasters are targeted in this manner, often by many of the industry elites. The same companies that have taken a knee and professed to be in support of black rights initiatives are often the very same that have been accused of undermining black business. On the other hand, there have been a number of commercial companies whose support of G98.7 FM was instrumental to their success. The allocation of hundreds of thousands of their advertising dollars to the station helped to bolster some of their best revenue-generating years ever seen.
In 2019, approximately one week after the death and before the funeral of the sole founder of G98.7 FM Fitzroy Gordon, former C.F.O. Delford Blythe of Jamrock accounting filed an emergency order to gain control of the radio station. Mr.Blythe was fired from the company in 2015 for misconduct amidst a succession of allegations of maleficence concerning his accounting conduct. The allegations outlined in testimony given by the former C.E.O. detailed his failure to pay the C.R.T.C.’s C.C.D. Fee’s from 2012-2015, essentially the duration of his tenure as C.F.O. at G98.7 FM.
These allegations also provided implicit details of the alleged improprieties committed by the C.F.O. This included non-payment on crucial expenditures like the lease on the broadcast antenna at T.D. Manulife Centre in Toronto which went unpaid for several years. The same individual who went to the media to complain about G98.7 FM maleficence was, according to previous testimony of former C.E.O. and Founder Fitzroy Gordon, the same individual responsible for the alleged governance.
Despite that fact, media stories released by a series of media outlets, including The Globe & Mail, quoted Mr.Blythe as their sole source for the alleged mismanagement. This raised the ire of many of Canada’s industry elites, including broadcasting legend Bob Markowitz Sr. former colleague of the late Fitzroy Gordon that spoke about his testimony on the alleged discrepancies.
These accusations alleged Mr. Blythe’s utilization of his G98.7 FM expense account to pay for a helicopter ride date with a young lady, a trip to London, England for the Olympics, and even for his elaborate 50th Birthday Celebration in 2012. After the filing of the emergency order by Mr.Blythe, G98.7 FM owed less than $300,000.00 today, that amount is estimated to be more than $2,000,000.00.
According to sources close to the circumstance, when A. Farber & Partners appointed court-ordered control of CKFG-FM to Mr.Blythe in December of 2019, G98.7 FM owed a little less than $400,000.00; the question remains what happened afterward? How have the rumours of egos and infighting impacted the plight of the only black-owned broadcast network in the country? Who is responsible? Will Canada lose its only black-owned network? How much did the emergency motion end up costing G98.7 FM? How were these legal costs covered? Is this the end of Gospel Morning? How did an individual who invested $0 end up with 19% ownership of the said company? These questions and more are what we set out to discover.
New proposed owner of G98.7 FM Neeti P Ray whose Mississauga based C.I.N.A. AM broadcasts 80% of their content in Arabic provided the following statement,
“The applicant proposes that the station operate on the same terms and conditions that currently apply to ensure continuity and to establish a record of compliance.
The station has the important mandate of serving black communities in Toronto (those of the Caribbean and African heritage) with spoken word programming and music. The applicant is committed to continuing to meet this mandate and to fulfill all applicable conditions of license.”
Mr. Neeti P Ray went on to state, “It would perhaps be premature to speculate on the likely plans in future that would ensure that the objectives of the station are best achieved. More importantly, the commitment to meet the above mandate will remain unchanged.”
The new owners of Flow 93.5 FM stated the very same thing, yet in less than twelve months quickly filed to amend the license away from the original mandate; there are no guarantees. Will the plethora of qualified, well-financed black-owned broadcasters be left on the outside looking in? Will the potential new owners stand by their commitment, or will these be empty words.
Will the C.R.T.C. and the community hold the new ownership to account? If history is any indication, the answer to all these questions is NO, but you can have your say and watch the C.R.T.C. hearing live at 11 AM May 27th, 2021. G98.7 FM is third on the court-hearing list.