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Find it hard to concentrate; It could mean your attention span is shortening

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Photo Credit: Mego-Studio

BY SIMONE J. SMITH

In today’s fast-paced world, it’s easy to get distracted. Have you ever found yourself losing focus while working or studying? You’re not alone. Do you find it hard to concentrate on a single activity for a long time? This could mean your attention span is shortening. Lately it may seem like external distractions, like noises, can easily pull you away from what you’re doing.

One clear sign of a shortening attention span is the frequent urge to check your phone, or social media. You might also find yourself losing interest quickly during meetings, or conversations. What you don’t realize or might not care about is that when your mind wanders, it can affect your ability to absorb important information.

Research indicates people’s attention spans have been shrinking over the last 20 years, and guess what is to blame? You got it; good old social media, and there is a specific type of consumption that we can blame for our shortening attention spans.

A new trend of social media consumption has arisen in recent years. In 2018, the video platform musical.ly was transformed into TikTok, a video platform where people: record, lip-sync, and share short-form videos, a type of video consumption where the attention of the user needs to be attracted in the first few seconds to keep them from scrolling towards the next video. This type of video production became increasingly popular, so that the direct traditional social media competitors like YouTube, Instagram and Facebook started to adopt this type of video consumption. It became one of the most popular video formats so much that people using social media are almost unable to miss this type of video platform

One study found that participants spent about an hour per day watching short-form videos and acknowledged their addictive nature. While immediate effects on attention span were not apparent, participants reported feeling less focused in their daily lives and recognized a connection between short-form video consumption and attention span. It is now becoming apparent that this trend of dwindling attention spans is affecting how we consume content, and I’m not just talking about social media videos — even television and film shots are getting briefer. 73% of consumers prefer to watch short-form videos to learn about a product or service, and 56% of marketers reported that short-form video was the top trend they planned to invest in in 2024.

Videos started out much longer. I can go back to videos like “Thriller” (Michael Jackson), which were seven to eight minutes long. Now, they now average about four seconds a shot length. If you watch MTV music videos, they’re much shorter; they are only a couple of seconds. The fact remains that we are becoming more accustomed to shorter bursts of content, and it’s bleeding into the kind of content we consume and what is being created.

So, why are short-form videos so popular? Science tells us that one of the crucial reasons we love short-form videos is that our attention spans are getting shorter and shorter. Turns out there are a few reasons, one of which involves a bit of psychology. Let’s get into it!

Short-form videos are videos that are less than 60 seconds in duration. However, short-form videos can be up to three minutes long. Studies found that most consumers will only watch an entire video if it’s less than 60 seconds long. Then you have apps like TikTok, YouTube Shorts, and Instagram Reels that push short-form videos to users in an infinite scroll format.

With long-form videos, marketers and creators must work extra hard to keep their audience engaged. That means strengthening the content with dynamic shots, mood-setting music, and a long but compelling script, and all that takes: more time, effort, and (most importantly) money.

Researchers have found that there has been a decrease in our attention span from 12 to 8.25 seconds in recent years. In addition to that, the concept of attention span is suddenly gaining popularity on social media, with memes portraying individuals referred to as “iPad kids” (etc.), who constantly seek entertainment through video games, and by other means. This constant exposure to short-form entertainment videos not only entertain, but also provides people the opportunity to constantly compare themselves to others, which can lead to detrimental effects if they constantly compare themselves to others who they see as “better people” than themselves.

By recognizing the signs of a shortening attention span and taking steps to address it, you can improve your productivity and overall well-being. Use techniques like the Pomodoro Technique. Work for a set period, like 25 minutes, then take a short break. This can help you maintain focus and give your brain a chance to rest. Incorporate mindfulness practices into your routine. Deep breathing, meditation, and regular breaks can help reduce stress and improve your attention span.

Individuals should be more aware of their social media usage and engage in self-regulation, while schools and policymakers can implement awareness programs and regulations on social media platforms. Additionally, providing mental health support and resources is crucial for those experiencing negative effects from excessive social media usage.

Remember, it’s about finding balance. Take care of your mind, and your mind will take care of you.

We, as humans are guaranteed certain things in life: stressors, taxes, bills and death are the first thoughts that pop to mind. It is not uncommon that many people find a hard time dealing with these daily life stressors, and at times will find themselves losing control over their lives. Simone Jennifer Smith’s great passion is using the gifts that have been given to her, to help educate her clients on how to live meaningful lives. The Hear to Help Team consists of powerfully motivated individuals, who like Simone, see that there is a need in this world; a need for real connection. As the founder and Director of Hear 2 Help, Simone leads a team that goes out into the community day to day, servicing families with their educational, legal and mental health needs.Her dedication shows in her Toronto Caribbean newspaper articles, and in her role as a host on the TCN TV Network.

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The Caribbean Children Foundation’s 24th Anniversary Angel Gala; a commitment to improving the lives of vulnerable children

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BY SIMONE J. SMITH

Elegant music plays softly throughout the lavish ballroom, tropical florals accenting the tables. Glittering chandeliers cast a warm glow as guests, dressed in glamorous evening attire, make their way through the grand entrance.

Prepare for a night like no other, a celebration of unity, excellence, and culture. Welcome The Caribbean Children Foundation’s 24th Anniversary Angel Gala on Saturday November 9th, 2024, at 6:00 pm (Woodbine Banquet Hall 30 Vice Regent Blvd, Etobicoke, ON). This gala is more than just an event; it’s a moment of recognition and empowerment for the Caribbean community. A place where philanthropy and community come together in style.

Expect to mingle with: leaders, influencers, and changemakers from across the Caribbean diaspora, all gathered under one roof to assist children in need from the Caribbean, suffering from life-threatening ailments for which no treatment is available in their country. As you can see, it’s not just about glitz and glam. This gala is a platform to support and give back. Proceeds from the night’s event will fund health services that directly impact Caribbean families and youth. Through solidarity, we continue to break barriers and build a stronger, thriving Caribbean community.

The Caribbean, a region renowned for its beauty, is also home to countless children facing immense challenges. Among these are debilitating spinal deformities and congenital heart disease conditions that often go untreated due to limited or nonexistent medical resources. These children, their families, and their communities suffer immeasurable physical, mental, emotional, and financial burdens. The prospect of a life marred by pain and disability is a heartbreaking reality for many.

To address this urgent need, TCCF has partnered with local healthcare providers to build capacity and ensure that these children receive the critical care they deserve. Through their efforts, they have been able to transform the lives of Caribbean teens suffering from severe spinal deformities. By providing access to specialized spine care in Canada, they have not only alleviated their physical suffering but have also given them hope for a brighter future. TCCF’s commitment to improving the lives of vulnerable children extends beyond the immediate relief they provide; it is a testament to our belief in the power of compassion, and the transformative impact of quality healthcare.

“We are excited that our final event for 2024 will be on November 9th, and we are proud to say that we have been able to treat 24 children in Guyana from April 2024 to August 2024. TCCF so far assisted 411 children up to date,” shared Jankie Dolaram, Vice President at The Caribbean Children Foundation.

Together, SpineHope and The Caribbean Children Foundation (TCCF) have been able to change the lives of Caribbean children. “TCCF has gone above and beyond, and we admire their commitment to saving children’s lives! SpineHope is grateful for TCCF’s continued support, participation and generosity. We hope we can further our work together and, in the coming years, help more children in Guyana and the Caribbean who are in need of spine treatment,” shared Dawn Deakin (Executive Director, SpineHope)

At The Caribbean Children Foundation (TCCF), your donation makes a world of difference. By partnering with them, your organization sends a powerful message — you’re leading the charge in improving and even saving the lives of children. In recognition of your generous support, TCCF will proudly showcase your organization’s name and logo in our Anniversary Booklet/Magazine and on our website.

There are multiple opportunities to get involved, including sponsoring our annual events in Toronto and the GTA. With sponsorship levels ranging from Bronze to Signature, starting at just $500 and going up to over $5,000, there’s an option to fit every organization looking to invest in our Angel Kids. Depending on the level you choose, your sponsorship may include direct participation at our events or have your company’s logo featured on promotional materials like: brochures, event flyers, tickets, and their website.

They are inviting you to explore their corporate package and PowerPoint presentation at www.tccfangels.com, where you can also browse the Angel Kids gallery and learn more about their mission.

Looking for fundraising ideas? Consider donating in lieu of gifts for employees, customers, or suppliers, or hosting a charity sports tournament, engaging your network to support your fundraising campaign for the Angels. Additionally, through employee giving programs, the CRA allows companies to redirect charitable funds through payroll notifications.

Join us today in making an impact and be recognized as a leader in supporting children in need. Visit www.tccfangels.com to learn more. Don’t forget to secure your tickets by calling Vic 647-280-6712 or Jay 416-418-2745.

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Poems intended to inspire and can benefit nearly anyone

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BY PAUL JUNOR

The release of African-Canadian school administrator Joan B. Williams’ book

“Character, Grit and Acknowledgement” in June 2024 will certainly make a difference in the lives of children of all ages.

The book is advertised as a “Collection of Empowering Poems,” designed to “Empower and inspire children of all ages.” In the introduction, the seasoned educator describes what motivated her to write the book. She writes, “I drew inspiration to write this book of poems on the themes of character, grit and acknowledgement from my years of teaching, observations of world events, and the experiences of raising my own children.” Furthermore, it “Aims to cultivate essential character-building skills while celebrating the beauty of inclusivity and diversity. Each poem is a beacon of encouragement, urging readers to embrace many positive themes such as resilience, compassion and the power of individuality.”

Family is especially important to Joan B. Williams as the book is dedicated to her deceased mother, husband, and children as well as dad, siblings, nieces, and nephews, as well as friends, prayer warriors and a circle of friends. With respect to her mother who passed away in 2020 she mentioned that it was her “Who instilled in me great resilience and continues to inspire me.” Her husband, Maurice, and children, DeJhaun and Alayne are highly praised. She thanked them “For believing in my dreams and visions, and for being patient and understanding, especially during those times when I was otherwise consumed with work.”

Mrs. Williams was born in Jamaica where she completed her: primary, secondary, and tertiary education. She began her teaching career in Turks & Caicos prior to migrating to Canada where she continued in the teaching profession. The students that she taught over the years have been a strong influence on her. She acknowledged her indebtedness to them for the many valuable lessons they have taught her over the years.

The book is divided into three sections: Character, Grit, and Acknowledgement with poems. It is mentioned that “The poems in this book are intended to inspire and can benefit nearly anyone. Be creative in how you use them. You may: read them for your own meditation and inspiration, speak them aloud, or even sing them as songs. However, you chose to engage them, seek meaning and maintain an open mindset for change.”

There are praises for the book by several individuals who highlight its importance. Errol Lee (author, singer, and songwriter) writes, “It’s truly a joyful read.” Dr. Balfour Spence (Professor) notes, “A major game-changer in assisting school guidance and others engaged in stimulating the mental health of children.” Pauline Christian (President of Educational Foundation for Children’s Care Canada) writes, ”A catalyst for positive change…for anyone committed to personal and social excellence.” Debi Lavine (retired elementary principal) states, “Equity and inclusion resonate throughout the poem.”

The book is available at Barnes & Noble, Amazon as well as Indigo-Chapters.

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Have you ever heard of societies, or groups that talk about the end of the world as we know it?

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BY STEVEN KASZAB

“I sat in the dark and thought, there will be no big apocalypse, just an endless procession of little ones.” Neil Gaiman

My daughter does not like watching movies that present an apocalyptic view of the future with sad endings, possible events that can affect one’s future or the future of humanity. Recently news was presented by scientists claiming that in about five billion years the sun will expand to become a red giant star that will consume: Mars, Venus and probably the Earth as well. Then the sun will shrink into a small white dwarf star as it dies (Scientific American). My daughter took the possibility of this happening as a sign. A sign to what (disaster), where (anyplace) and why (it’s bad news, who cares)?

Well have you ever heard of societies, or groups that talk about the end of the world as we know it? Apocalyptic and millenarian movements have existed for millennia giving those who have lost their taste for life a place to gather and discuss the end. My daughter is in no way like that, but the very opposite, determined to live her life to the fullest because you simply do not know when your time has come right?

Our fate seems to hinge on that of earths. Since many of us do not believe we can change the earth’s trajectory in any significant way, they pursue their lives in many ways, be it: nihilistic, selfish, or isolated from others. The very thought that the end can be upon us can psychologically affect others leading to depression, excessive fear of future loss, and most of all the realization that we individually have no control of the future and our world.

Threats to humanity 

  • Natural resources are depleted, especially fresh water.
  • Ecosystem collapsing, the biosphere at a loss.
  • There are simply too many of us.
  • Our water sources contaminated with chemicals and plastics.
  • The death clock is too close to midnight.
  • We may inadvertently damage our earth’s core causing disaster.
  • Cosmic objects can cause our eventual demise.
  • Climate change and mother nature’s wrath.

We cannot fathom what may happen, nor where and why it will happen. Sure, there are: warnings, loud bells ringing about climate change, natural disasters, war, and seemingly unending conflicts, but these have been with us for quite some time. Many of us have taken bad news for granted. The world is what it is right? Cosmic and global cataclysms are simply too big to ignore and often understand. You will notice in many movies that the authorities often do not tell the public that some horrible cosmic disaster is about to happen like a huge asteroid hitting earth, possibly killing us all in time. No news is often good news for the future victims of the end times.

There are people who ignore negativity, living on only: positive news, food, events, and things that build them up. Hurricanes are launching themselves at St. Petersburg presently, and the whole population is either on the run, or hankering down. They are used to the news that Mother Nature is about to make their lives miserable. You don’t want to experience hurricanes then move to Las Vegas, but get used to: droughts, gambling addictions and high crime stats. News affects us wherever it comes from, be it: movies, national announcements, or local news outlets. Tell a community a reformed sex offender has moved into the neighborhood and all hell breaks loose. Politicians living in Rosedale will initiate multiple self-injection sites, but just not in their neighborhood. News has the ability to assist listeners, or readers in forming their thoughts and reactions to the world.

Why did I start the letter with my daughter’s dislike of some movies? The government will not allow any movie to be introduced to the public unless it is approved for release. Is the government trying to prepare the public for tough times in the future? The advertising sector’s most industrious and generous clients are somehow affiliated with the government. Manipulating the public has been a cause celeb for a very long time, so prepare the public for the possible eventuality without letting them know the true facts. Preparation without any transparency, or accountability.

It could be the end of the world as you know it, but do you feel fine about it? It can happen at the blink of an eye or take its horrid time.

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