The Jamaica Tourist Board (JTB) has announced the appointment of Philip Rose as Regional Director of Tourism, Northeast USA, effective January 1, 2019.
Mr. Rose is a leader in sales and marketing in the tourism sector with over 20 years experience and brings to the new post a wealth of industry knowledge. He served recently as the Jamaica Tourist Board’s Canadian Regional Director for seven years and prior to that district sales manager for the Western and South Western USA.
“We wish to thank Philip for his role in helping to grow the Canadian market and look forward to leveraging his skills to build on our US success,“ said Donnie Dawson, Deputy Director of Tourism, The Americas. “Given the Board’s focus on furthering growth in its primary source market the United States, and in particular the Northeast, we believe his appointment to this new post is key to enabling us to achieve those goals. We congratulate him on this appointment and are confident that he will continue to be a great ambassador for destination Jamaica.”
With a proven track record at growing markets even during economically challenging times, Mr. Rose will seek to bring his expertise and business acumen to further grow arrivals from the Northeast USA.
Rose’s career in the travel industry began in 1995 as a destination marketing consultant to several small tourism entities. He joined the Jamaica Tourist Board in 1998 as a sales representative for the mid-west region and was promoted to the post of district sales manager in 2007.
Mr. Rose is a graduate of DePaul University’s Kellstadt Graduate School of Business, where he pursued advance studies in Tourism & Travel Services Marketing Operations.
About Jamaica Tourist Board
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are located in Berlin, Barcelona, Rome, Amsterdam and Mumbai.
TripAdvisor® ranked Jamaica as the #1 Caribbean Destination and #14 Best Destination in the World in 2018. Also this year, the International Council of the Pacific Area Travel Writers Association (PATWA) named Jamaica the Best Destination for Adventure Tourism and TravAlliance Media named the JTB the Best Tourism Board Overall. Additionally, the JTB has been declared the Caribbean’s Leading Tourist Board by the World Travel Awards (WTA) for twelve consecutive years between 2006 and 2018. Jamaica also earned the WTA’s award for the Caribbean’s Leading Destination, Leading Cruise Destination and Leading Meetings & Conference Centre 2018 for the Montego Bay Convention Centre. Jamaica is home to some of the world’s best accommodations, attractions and service providers that have won several awards throughout the years.
For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Web site at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, Twitter, Instagram, Pinterest and YouTube. View the JTB blog at www.islandbuzzjamaica.com.
