Jelly Belly Fun! Triggering nostalgic memories of joy, imagination and playfulness

BY SIMONE J. SMITH

I am going to admit this right away; this is a fun article for me, one that takes me back to simpler times, memories of life when there were no bills, my biggest worry was who was my friend that day and trying not to get caught eating candy in class.

Absolutely, toys often hold a special place in our hearts and can trigger nostalgic memories. They are not just objects; they are vessels of joy, imagination, and playfulness. I don’t know about you, but I have vivid recollections of my favourite toys from childhood, and the mere sight, or mention of certain toys transports me back to those carefree and happy times.

Toys serve as more than just playthings; they become companions, sources of comfort, and tools for creativity. I know this for a fact, because I have gone into grown men’s homes, and witnessed shelves, and glass cases filled with collectible toys, or as they call them, action figures. The memories associated with certain toys are often tied to the experiences and emotions connected with them. Whether it’s a beloved action figure, a cherished doll, a classic board game, or a simple building block set, these items can symbolize the innocence and wonder of childhood.

Today, I want to share with you a new collectible that is based on one of my cherished childhood candies, the original gourmet jellybean, Jelly Belly. It won over the world by recreating a classic candy for the sophisticated palate. Jelly Belly offers a vast array of flavors, ranging from traditional fruit flavors to more unique and unconventional options such as: buttered popcorn, toasted marshmallows, and even flavors inspired by popular beverages like Dr. Pepper and cream soda.

The brand continually introduces new and innovative flavors, often tying them to popular trends or events. This keeps the product interesting and encourages consumers to try new varieties. Jelly Belly products are often given as gifts or used in special occasions like holidays and birthdays. The beans’ vibrant colors and unique flavors make them attractive for creating personalized gifts or decorative displays. Earlier this month the beloved bean partnered with toymaker Incredible Group to bring a new way to enjoy the celebrated candy brand and look at that right around Christmas time.

They are introducing a line of collectible squishable and scented toys. Taking advantage of the surging popularity of squishable toys, Jelly Belly is about to become just as much fun to collect as they are to consume. Some brands produce squishable toys in series, or collections, encouraging people to collect different characters, or themes. This element of collectability creates a sense of excitement and engagement for enthusiasts.

Why is Simone writing about squishable toys? Well, first I did disclaimer that this was going to be a fun article, and also from personal experience, sensation can be helpful when dealing with anxiety. Stress-relief toys have been found to be effective relaxation tools that help reduce negative energy and enhance your mental focus and presence. By diverting attention from negativity, these gadgets help you stay calm and relaxed. Hence, they have become widely popular in schools, offices and homes.

According to experts, when we’re stressed, our minds often race with a flurry of thoughts and worries. The primary feature of squishable toys is their soft and squishy texture. The materials used, such as plush fabrics or memory foam, provide a satisfying tactile experience when squeezed or hugged. The squishy nature of these toys can provide a sense of comfort and stress relief, especially when you are ruminating. The act of squeezing a soft and pliable object can be soothing and help individuals relax, making them popular as stress balls. It redirects that restless energy, allowing your mind to focus and calm.

I had a chance to speak with Ryan Carr, a toy expert at the Incredible Group, and he playfully shared with me how and why this collaboration took place.

“Sales of squishy toys went up during the pandemic,” Ryan began, “And this is no accident. It was a very stressful period for all of us. We have been making squishy toys for a long time. In the toy business, new and exciting things are very important.

In one of our meetings, we thought of coming out with scented squishy toys. What we thought was maybe we can make a toy that drafts the popularity of some of these candies. Jelly Belly was one of the first companies that came to mind, and why not; It is a powerful brand. We knew that if we make something that people love, people will gravitate to it.”

They approached Jelly Belly, and the team over there got it right away. “One thing about Jelly Belly is that their products are 10 out of 10. It has to be the best product possible. We were trying to push the envelope, and we approached the right company to push this product.”

‘I describe myself as fidgety,” Ryan continued. “It is something about keeping your hands occupied. What does this do? What is the point? Kids gravitate to it, because it feels cool. It scratches that itch. It is a pocket money item. It is not an elaborate product; it is just innocent fun.”

I have to admit It hits on nostalgic parts of our childhood. Ryan shared with me that one of our most popular scents is Root Beer.

“It is launching perfectly around Christmas time, and even Easter Time. All we have to do is put it in someone’s hand and they will say, ‘Oh, that’s cool!’ A lot of people are very familiar with squishy toys, and for those who are not, just let them hold it.”

So, that’s what I did, and I loved it. I told you; a fun article that hopefully took you back a little, and maybe even made you want to go and grab yourself a bag of Jelly Belly’s. Look out for them at stores near you, and happy squishing!