Community News
Leverage Film + Art Festival Toronto; Showcasing the very best of Toronto’s Art and Film Scene
BY SIMONE J. SMITH
She is a brilliant young filmmaker whose passion for storytelling and cinematic artistry is nothing short of inspiring. Having had the privilege of mentoring her throughout her creative journey, I have witnessed a relentless dedication to craft, an innate ability to capture the essence of a narrative, and an unmatched drive to push boundaries in the world of filmmaking.
Selina McCallum possesses a rare combination of technical expertise and a keen artistic sensibility, evident in her thought-provoking projects that seamlessly blend innovation with emotional depth.
In a bold and ambitious move, the accomplished filmmaker has decided to embark on her most significant undertaking to date – organizing a film festival for fellow filmmakers.
On February 12th, 2024, Selina introduced Leverage Film + Art Festival Toronto showcasing the best of both art, and film all in one impactful, and visually stimulating event. Powered by the CEE Centre for Young Black Professionals, Selina put together this film festival recognizing the importance of providing a platform for emerging and established talents alike.
She passionately embraced the challenge of curating a diverse and compelling selection of films. This endeavor not only showcased her commitment to the art of filmmaking, but also demonstrated her dedication to fostering a vibrant and supportive community within the industry. With an unwavering belief in the power of storytelling, she envisions this film festival, and the ones that follow, as a celebration of creativity and a space for filmmakers to: connect, collaborate, and inspire each other in the pursuit of cinematic excellence. Undoubtedly, this bold initiative marks a pivotal moment in her career and exemplifies her commitment to nurturing the next generation of cinematic visionaries.
Guests that were in attendance had the chance to Immerse themselves in a world of creativity as they explored a diverse selection of thought-provoking films and captivating art installations. From breathtaking photography to innovative indie projects, attendees had a chance to: connect with fellow film and art enthusiasts, network with industry professionals, and engage in stimulating discussions. With a fantastic lineup of screenings and a spoken-word performance, the night was filled with opportunities to learn from and be inspired by some of the most talented individuals in the field.
Naturally, I had to take a moment to sit down with Selina. Thankfully she carved out some time in her busy schedule to speak with me.
“I swear Simone; so much was happening all at the same time; I have to admit that it was overwhelming. I started the Leverage Film + Art Festival because I wanted emerging and established filmmakers, photographers and artists to exist on one platform. I think that it is important to showcase all of our work together so that we can grow and learn from each other. Leverage Film + Art Festival follows themes of vulnerability and openness, and I want people to see that we are all connected in some way by our experiences.”
“I was figuring out what I wanted to call it; what could I call it that was different; I didn’t want a corporate, or formal name. I was having a conversation, and the word leverage came up. I stopped at the word and researched it. It is a word used in the finance world, and I really liked the word. It is about using a camera, your creativity to leverage your message, or story. With a little help from A.I., I found the perfect name.”
“Over the holidays I really put in the work. I had in mind what I wanted it to look like, what content I was seeking. I did the call out in the second week of January, only a month away from the event. Every submission was exactly what I wanted. I got 19 submissions, and I was able to take 18 of them.”
“A friend of mine named Liv saw the poster for the event and offered her printing services, and like that, everything was aligning. I received a grant to help with the rest of the event. I then took the time to reflect on what I had learned from my past experience. The greatest part of this was I could pay everyone. It felt good to be able to give back.”
“I have a strong foundation now, and now I want to do something like this every year. I want to make it bigger but keep it intimate.”
Selina was able to assemble a dynamic group of performers and sponsors; they included:
- Spoken Word Artist, SpokenByT and Mamic
- DJ Shysofly – a 19-year-old who is doing great things, and she was playing old R&B and Hip Hop!
- Rani Sweet Creations who was responsible for filling everyone’s sweet tooth
- Chef Hassan made sure that all sensations were fulfilled with his delicious delectables
- Event Host – Kadiatu Barrie
- CEE Centre’s Mastermind Program gave Selina a $5,000 grant to put on the community event
- OYA Media sponsored the films
- Street Voices was a Community Partner
- Drinks Sponsored by Chrisoda
With an unparalleled work ethic and a distinctive vision, Selina McCallum is undoubtedly on the path to cinematic greatness, poised to make an indelible mark on the film industry as she continues to not only promote her great work, but the work of the incredible art community here in Toronto.