Women Empowered
Natasha VonCastle -The most sought out music marketers of our time!
Published
2 years agoon
BY SIMONE J. SMITH
“Some people are so scared; they don’t know that there are genuine people who actually want to see you succeed.”
She has a risk-taking mentality and a massive love for music. She is known for her excellent relationship building abilities and confidence, even when speaking to some of the largest music stars in the world. Her networking abilities have defined her success, and even when life has pushed her to her limits, she has maintained her motivation.
Music marketers are incredibly important players in the music industry, and there is no greater example of this than the Canadian music Queen, Natasha VonCastle. Even though the job of a music marketer is challenging and competitive, she has gone on to create an incredibly lucrative career.
Now working with the VP Records, the largest independent reggae label in the world, Natasha has promoted musical legends including: Beres Hammond, Alborosie, Romain Virgo, Jah Cure, Spice, Busy Signal, Jah9, Raging Fyah, Christopher Martin, and Ikaya. With her help, VP has worked with a broad array of reggae and dancehall artists releasing singles and EPs for: Kabaka Pyramid, Gyptian, Queen Ifrica, Squash, Daddy1, Intence, Jahvillani and others.
Many people enter the business without fully understanding the demands of the job, so turnover and job burnout is high, but not with this superstar. Natasha has combined her passion for music with her education to propel musicians to stardom, and I thought that it was time that we give this fabulous lady her flowers. It is my pleasure to have you join me on a journey into the life of the incredible, sensational, and dynamic Natasha VonCastle
“I love this journey that I am on, and I want more of it.”
As she sat down in front of me, I couldn’t help but observe how strong her energy was. She took me back to the very beginning of her incredible inception.
“I was born in Toronto to two beautiful parents,” Natasha shares with me. “My mom is an opera singer, and my dad is a Soca entertainer, and a retired teacher. Music was always in the family.
I was introduced to Band Class, and my teacher suggested that I try the clarinet. I went and told my dad what my teacher said and played for him. This began my journey into music.”
When Natasha entered high school, her love for music was there, but something felt different. For her, the joy came from promoting musicians, not making the music herself.
“My dad (King Cosmos) was away performing, and the only way to channel my feelings of missing my father was promoting him. When he came back, he was surprised at how many people knew about his music. My mom filled my dad in on the promotion I did when he was on the road.
There is something about that time of my life that stuck with me,” Natasha reminisces, Now, I look for artists who need the promotion. It comes from recognizing at a young age that I really missed my dad. I wasn’t mad at him because I got it. I knew why he was doing what he did; it was for the love of the music.
I learned at a young age how to redirect energy. Things were a little tough at home, and I ended up moving out at sixteen years old. I lived in my truth, and whenever I stepped out of my truth, it brought all kinds of negative energy. Caribbean parents have an idea in their minds about what they want their children’s future to look like, and for years I did things that did not bring me the same joy that promoting did. I noticed that whenever I came back to my centre, everything would come together. My spirit has always led me. I had to learn at a very young age to trust myself.”
“Say what you will, but there is a level of pride and respect that people feel knowing ‘you did it’ on your own. No handouts, no strings pulled, just you knocking on the door and handling business.”
In 2007, VP Records heard about the amazing talent that Natasha had become.
“I was the only woman doing email blasts to radio stations. I would take it to the next level by labelling the tracks that I sent to Dj’s and people were not doing that. I was also telling the story about the song. It was a unique style of promotion.
People started referring artists to me, and my list grew. Shane Brown, who was managing Bizzy, called me and asked me to do the same thing that I was doing for Riche Spice. I heard his voice, and I knew I had to work with him.
My list grew, and I started representing artists in Canada, Germany, France, the UK, and the United States. Bizzy started to get radio spins, and it took off from there. Money started to come in, artists started to notice the work that I was doing. Money kept coming in. I was like, God, are you serious right now.”
Natasha became the Executive Assistance to Michael Friisdahl, President and Chief Executive Officer of Maple Leaf Sports & Entertainment and held a part-time retail job. Regardless, she kept her ear to the ground, and continued her work in the music industry.
“We were going through a recession, and things were hard, but things were going well for me. I began to travel, and I learned the tour side of things like how to route a tour. You don’t want an artist to be bouncing all over the place. I learned how artists have vices; I saw what artists could get into that is harmful.
L3 Magazine was born around that time. I wanted the DJ’s to be praised, and without them, the artist’s music would not be played.”
Natasha founded L3 Magazine in 2006, which at the time was the only publication in Canada that focused on the accomplishments of DJ’s and Sound Systems. The magazine was successful and grew quickly, expanding to include some of reggaes most notable talents: Buju Banton, Shaggy, and Chuck Fender are some of the talents featured in L3. What started with a few readers in Toronto grew to become thousands of faithful monthly readers from every country around the world.
“I went from being a single mother on Morningside Avenue to living on Yonge St, and now I travel from Toronto to New York, and all over the world doing what I love.”
Wow! I am so proud of her evolution. Her hard work, dedication, and ability to take risks makes Natasha VonCastle one of the most sought-after music marketers of our time.
We, as humans are guaranteed certain things in life: stressors, taxes, bills and death are the first thoughts that pop to mind. It is not uncommon that many people find a hard time dealing with these daily life stressors, and at times will find themselves losing control over their lives. Simone Jennifer Smith’s great passion is using the gifts that have been given to her, to help educate her clients on how to live meaningful lives. The Hear to Help Team consists of powerfully motivated individuals, who like Simone, see that there is a need in this world; a need for real connection. As the founder and Director of Hear 2 Help, Simone leads a team that goes out into the community day to day, servicing families with their educational, legal and mental health needs.Her dedication shows in her Toronto Caribbean newspaper articles, and in her role as a host on the TCN TV Network.
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Women Empowered
Karen Samuels Giving the community the courage to share their stories
Published
3 months agoon
August 8, 2024By Sydnee Walcott
While killing two birds with one stone is challenging for some, one woman is defying those odds.
Karen Samuels moved to Canada from Jamaica at the age of three. At a young age, it wouldn’t have been easy for her to describe the transition from one country to another. However, as an adult, she now views the transition as confusing.
Samuels had these feelings, because she felt she was losing her two central male role models present in her life. These two role models were her father and her late grandfather. Although she moved to Canada with her grandmother, she moved in with her mother, who had left her when she was six months old. This change made her feel like she was losing her grandmother as well.
Samuels describes she felt pushed towards having a relationship with a woman who was supposed to be a mother to her. Unfortunately, Samuels’s mother was never a mother to her. She never felt any love from her, and the love disappeared the moment she met her.
Samuels became a victim of colorism and featurism at the hands of her mother, and it played a role in her struggles with mental health. She knew there was a mental health issue when she was eight. However, she didn’t fully realize it until she turned 46.
Anxiety was the first mental health issue Samuels experienced. She would forget where she was and what she was doing. From there, it led to confusion because she didn’t talk about her issues with anger, lack of self-love, wanting to be someone else, and thinking she wasn’t worthy enough – all of this because of the lack of a mother’s love.
Years of professional therapy and understanding that it’s normal to find help is how Samuels overcame her struggles with mental health. She also uses her passions to help deal with her mental health struggles: staying physically active, maintaining an organized space, and music are some of her passions, and the ability to self-reflect has become a life changer for her. Cleaning helps her declutter the negative thoughts she has in her head. Going to the gym helps her release feelings. The most important one will be for her to acknowledge a problem and what she can do to overcome it.
The biggest thing she has done as a mental health advocate was to put herself on a platform and showcase relatability. Through this, Samuels has shown that not everyone who suffers from mental issues has an addiction or is incapable of moving past it.
She did not have any advocacy for mental health when growing up, so Samuels advocates for individuals who are dealing with mental health challenges; something that she wished would have been done for her when she was growing up.
“I had a lot of misconceptions on what anything mental meant,” said Samuels. She said there would be a lot of negative labels and stigmas she did not want to be associated with, and upon realization that these misconceptions were false, Samuels put herself out there for others to be able to see that anything was possible, it just took working on yourself.
“We can get through this together,” she said.
Within the Black community, there is a stigma surrounding mental health. Samuels’ advice is for people to acknowledge that if something does not feel right, to deal with the feelings that come with it. Acknowledging a problem shows courage and strength. The weakness is when one hides it and doesn’t get help.
As a mental health advocate, she enjoys giving someone the courage to share their story and relate to them. Samuels would like to do more public speaking on mental health in any setting for people of all ages. She is also in the process of piecing together her story to share with the community.
As someone who grew up in the Jane and Finch area, Samuels likes to give back and prove not everyone in the neighborhood is a criminal. Her fondest memory of being in the area was feeling a sense of community. Samuels misses how everyone knew each other and looked out for one another.
“The whole community was a family,” said Samuels, “It is not something that you witness anymore.”
Samuels would like to see the Jane and Finch community revert to how it was when she was a child.
She wants more recreational options for kids besides basketball and track and field for example: horseback riding, gymnastics, and skating. “Just something different from the norm for that neighborhood,” she said.
Samuels shared with me about the time that she lost everything and ended up at a woman’s shelter. There she met other women who experienced the same issues. They were in a situation where all they needed was some help. Despite the challenges, Samuels overcame her homelessness by accepting the help she needed. Her time in a women’s shelter is what inspired her to want to give back.
The first giveback happened in December 2021 at the Driftwood Community Centre. She raised $7,500 for: gift cards, food, and clothing. Last year’s giveback happened at the Jane and Finch Mall and raised over $12,000. Samuels also volunteers with: Seva Food Bank, Young Bosses in Business, and Peel and Toronto Police.
It is important that we as a community recognize the work of someone like Karen Samuels; it is heroines like her that keep our community together.
Business
Chibie Louis-Okoye – Unapologetically sharing the African experience
Published
3 months agoon
August 8, 2024By Sydnee Walcott
In an industry where there are not too many people of colour, one empowered woman is taking the correct steps toward standing out. Chibie Louis-Okoye is a thought-provoking Nigerian Canadian film producer who has received many accolades throughout her career.
Born and raised in Nigeria, Louis-Okoye’s upbringing had its good and bad moments, but she was happy for the most part and provided with everything she needed. Her parents encouraged her and her siblings to go to school and take on a professional path that would lead to a career with a stable income and go on to have a family.
“My parents worked very hard to take us to the best schools they could take us to,” said Louis-Okoye, whose parents wanted both her and her siblings to become something great in the future. Louis-Okoye studied at the University of Windsor as an international student, where she received a Degree in Communication. Afterward, she went to Queen’s University, where she studied innovation and entrepreneurship.
Her inspiration to be a film producer came from wanting to take back the power to create worlds and stories that can influence pop culture and people’s perspectives on how they see things on subjects they don’t know. With a gap in the content of African stories, Louis-Okoye realized the industry needs producers and storytellers to help close the gap. “Producing is all about honing the business side of the creative,” said Louis-Okoye, whose goal is to centre the African diaspora on the world stage through her company COLO Studios.
What Louis-Okoye enjoys the most about producing is the transformation of raw ideas into materialized content. Yes of course there are other elements of her work that she enjoys (hiring a team, and raising funds), but her heart remains with the creative process. She describes it as making a dream come true. “I believe a film is a tool for activism,” said Louis-Okoye. Activism, politics, spirituality, the monarchy, and the impact of colonialism are some of the thought-provoking content people can find in films and television series produced by Louis-Okoye.
Her latest film, KOFA, is inspired by how the world has moved on after kidnappings in Nigeria and surrounding areas. The film also focuses on how it remains precarious in Nigeria. KOFA (Louis-Okoye’s favourite project to date) is a psychological thriller that deals with people being locked in a room and waking up nude with no memories.
From the beginning, the plot beckons the watcher to question every character, understand motive, and question what will happen next. With elements of betrayal and finger pointing the film keeps viewers intrigued as they watch the group try to figure out how they ended up where they were. Throughout their drama, a male character continuously enters the room and takes them out one by one. Scared for their lives, the group tries to piece together their memories.
Louis-Okoye loves those topics, because she feels the viewers can put themselves in the character’s shoes and feel their emotions and what’s at stake for them. She describes this as a human condition, because sometimes people may feel trapped. It may not feel like a physical trap in a room, but it can be a physical trap in a career they don’t love and are only doing for economic purposes. “People can feel trapped mentally as well.” Louis-Okoye shared.
KOFA won the Best Feature Film at the African International Film Festival, and received two African Magic Viewer Choice Awards nominations. The film’s trailer also received an award for the best trailer in the African region at the 2023 World Trailer Awards in Portugal.
Louis-Okoye’s current project is a television series called The Third Coming, and she’s having the time of her life on the project. The series centres around what can happen if colonialism and imperialism were to come back to Africa in the present and how that would look.
Louis-Okoye would like to see her career take her back to Africa, where she can continue to tell stories relatable to Africans and have the world look at things through that lens. She also wants to collaborate with others to help tell those stories and provide a technical process for creating a film and television series. She also wants to collaborate with the greats in Hollywood and take some of their lessons and experiences. Her dream is to have COLO Studios maintain its vision of centring the African experiences on the world stage.
As Africans living in the diaspora, we have a strong, and notable impact on this planet, and creatives like Louis-Okoye are the ones who will stamp our impact in the minds of people for generations to come.
Women Empowered
Trisha Smith Divine Essence, Healer and Mystic; Showing up as a better version of herself every day
Published
3 months agoon
August 8, 2024By Simone J Smith
What happened to her was a living nightmare. It’s something that no young woman should have to go through.
As I listened to her story, I thought to myself, “She is so strong, so loving and passionate about life. If she had not told me this, I would never know.”
This is why we do it. This is why the team at Toronto Caribbean Newspaper decided over 10 years ago to share the stories of Caribbean women who have historically been marginalized and underrepresented in various forms of media, including literature, film, and television. By telling their stories, we can provide representation and visibility to a group that has often been excluded. It allows other Caribbean women to see themselves reflected in narratives and helps to challenge stereotypes and misconceptions.
This week I am happy to be sharing the story of one of our writers, a woman who I admire, and whom I strongly believe will continue to be a source of wisdom and health to the Caribbean community here in Toronto, and across the diaspora.
Our Woman Empowered is a renowned healer, and possesses great knowledge, skills, training, experience, empathy and compassion. Her personal experience with pain has contributed to her development of empathy and understanding. By trade she is a wellness consultant, but by her soul’s decree, she is a Divine Essence, Healer and Mystic who has been charged with the task to empower, awaken and inspire those who are led to work with her. She takes a full-circle approach to healing, incorporating all aspects of health to restore not only the body, but mind and soul as well.
She offers a unique and diverse perspective that contributes to a comprehensive understanding of the human experience. Her story will inspire individuals to overcome challenges, pursue their dreams, and contribute to a positive change in our world. I would like to introduce our Woman Empowered, Trisha Smith.
“I was born and raised in Toronto and my family moved to Brampton when I was much younger. That is where I spent most of my early life. I lived with my mom and dad until I was five years old, and then my parents split up. My parents were two different energies. My mom was a Christian and my dad was more street, you know the Caribbean man; he loved his drink, he loved the street, and he loved his weed.
The split was difficult for me because from when I can remember, I was a daddy’s girl all the way. He favored me, spoiled me, and loved me. He was my everything. That was my daddy. When he left, it impacted me. We went from a six-bedroom house to a shelter with bunk beds. It was a total 360 for me. This is when life took a turn for the worse, and for a while, life didn’t make sense to me.
I will never forget the day when my mother and I returned from Jamaica, and when we came back the house was empty. My dad had sold the house and moved out. It was a very traumatic experience for me. Even at a young age, what was happening seemed off.
We were in the shelter for six months, and then moved into housing. From six until 16, I was in housing. I still saw my dad, but things were just different. I hated going to see him. Once I got older, we grew apart; I don’t know if I reminded him of her, but he became very miserable. Our visits were always him questioning me and my siblings about what my mom was doing, it wasn’t about us.
I watched my mom slave; I saw how difficult it was for her. Even though I was younger I saw this. I hardly saw mom, and I only saw her when we were going to church. She was very protective over me; I couldn’t have a boyfriend, I couldn’t go out, I couldn’t do anything.”
Trisha’s life became very tumultuous; at a young age she began to feel intense emotional pain that left her longing for connection.
“My mom met someone, and she left us. Yep, she just got up and left, and this is when life went haywire; I started to do everything that I wasn’t supposed to do. I ended up living with my dad again, but that was short lived. One day he came to my room, threw a suitcase on the ground and told me that I was going to live in New York with my mother. I had five days to get my life together and just like that I was living in the Bronx. I finished up the 10th grade in New York.
My mom’s husband did not like me at all; I guess I disturbed their no-child home, so before I knew it, I was being sent back to Canada. I didn’t tell my dad I was coming back, instead I went to live with my sister. I think my mom felt bad, so she came back to give me some kind of stability, so I was with her after that.”
Trisha was developing as a woman, and her feeling of abandonment triggered a deep sense of rejection. She began to feel unworthy, unimportant by the people who were supposed to love her, and this led to self-doubt and diminished self-esteem. It also made her vulnerable to predators.
“I met a Rasta, and he changed my life. I was young and foolish, and I got caught up in him. Next thing I knew I was pregnant, and this man started to beat me. The abuse got worse, and Children’s Aid got involved. It was terrible. I was getting beaten twice a week. My mom actually caught him beating me, and she called the police. He finally got deported.
Life was rough during that time, but it was the genesis of my healing journey. I attended Dominion Herbal College when I was with him. I became a vegetarian and got extremely sick, which led to me discovering the miracle of herbs. I wanted to learn more about my body, so I went to the Canadian School of Natural Medicine and graduated as a nutritionist. I found passion in holistic medicine.
One day my friend invited me to a fire ritual, and this is when everything changed. I learned about my ancestors, how to interact with nature, and learned about the elements. It opened up my eyes to more. I started to get more into African spirituality, and healing. When I met Malidoma, he taught me how to have a more intimate relationship with nature and then I began creating my own concoctions. This is how Adero Herbals was born. I vended all over the city for 10 years, conducted workshops and helped many women through my nutritional consultations.”
Her second evolution was in Las Vegas when she went to a workshop seminar led by Dr Mitchell Gibson, and his wife Kathy Gibson (Solar Rejuvenation).
“He gave us practices that involved rituals around the sun. He spoke about evolution, the soul, the spirit, and how we interact with the spirit world. It was level up for me. I came home and I couldn’t do the rituals, and this upset me. I wanted a way out of the life that I had created. I stopped smoking weed and began to focus on my healing.
I decided to go back to school. I went to Humber College and got my Marketing Diploma, and I started writing. I had always been a writer; it was in me. I started sharing stories in Reggae Exclusive, and other publications. I revamped my business to Sakred Synergi and introduced a new line of tonics and began doing guided meditations and writing eBooks all centered around mental health and women’s health. I am proud to say that I also got my certifications in Reiki and Life Coaching.
My healing journey is still a process and has me working on a shadow work course where I will teach women in a step by step process how to heal from trauma and pain.
I love water in all its forms, deep walks off the trail in the forest, metaphysics, jazz and reggae music, clubs and comedy. Yes! This Gemini embraces her dual nature, and I am always down for adventure and trying new things! Drag racing is next on my list!
My four children keep me on my toes and challenge me to show up as a better version of myself every day.”
http://www.sakredsynergi.com/
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