Third Annual Blue Jays Caribbean Carnival returns on July 26th during 9-game homestand

BY RUSHANE FERRON

For the third consecutive year, the Blue Jays Caribbean Carnival transformed Rogers Centre into a vibrant celebration of Caribbean culture and traditions on Friday, July 26^th, at 7:07 p.m. The event was held one week before the iconic grand parade.

The collaboration between the Blue Jays and the Toronto Caribbean Carnival not only highlighted the rich traditions of the Caribbean, but also brought a piece of the festival to baseball fans, offering a unique and festive game-day experience.

The atmosphere at the Rogers Centre was filled with the electrifying spirit of the Carnival from the stands to the field. The celebration featured a stunning array of costumes, captivating live performances, and a mouth-watering selection of Caribbean-themed food and drinks, offering attendees a culinary journey through the diverse flavours of the islands.

Jess Wood, Director of Promotion for the Blue Jays, explained that the carnival is important to celebrate the diversity of the Caribbean community. “Upon arrival at the ballpark, patrons were greeted by Caribbean music, décor, and food. The first 15,000 fans received vibrant Blue Jays hats in four different colors. As fans walked through the stadium, they experienced a steel pan band that played throughout the game. There was a Soca dance party on the 500 level, and we offered a variety of great food,” Wood shared.

Wood also emphasized the importance of involving Caribbean communities in the planning and execution of the event, saying “We worked closely with the organizers of the Toronto Caribbean Carnival to ensure cross-promotion and bring in diverse talent, including various mas’ bands. Our junior kings and queens’ costumes are on display, highlighting the diversity Toronto has to offer.”

Jennifer Hirlehey, Executive Director of the Toronto Caribbean Carnival, said the theme for this year is “Love and Togetherness.” “We are taking that love and togetherness all over Canada. Last week, we were at the Toronto Football Club, and tomorrow we are going to the Argos game. We want to make our kids feel comfortable and proud of their culture, ensuring it is well represented,” Hirlehey said.

Hirlehey continued: “Next year, we plan to have more food, more costumes, more steel bands, and even a major artist. Look out for it; it’s going to be a fabulous and excellent event.”

Toni Johnson, a second-time participant, expressed his excitement about the event’s growth. “This year, with the addition of the steel band, it feels even more like a carnival. The audience was amazing, and the atmosphere was incredible.”

The Toronto Caribbean Carnival attracts millions of visitors to the city annually and will be held on Emancipation Day weekend from August 1^st to 4^th.