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Truth is the enemy of tyranny, the game of political interference within the media.

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Photo by Lisa Fotios

BY STEVEN KASZAB

“Supreme excellence consists of breaking the enemy’s resistance without fighting.” (Sun Tzu)

How does the game begin? Well first you need to find a large pool of media outlets of various forms: online, in print, broadcasting and television. The West has a slew of these, so now you define your objective.

Let’s refer to China’s efforts to: massage, manipulate and distort North American media. So, which media forms would they approach? Yes approach, as this process is time consuming, expensive and hidden within the economic ideology the West has accepted. Capitalism encourages all forms of enterprise, and these businesses need to advertise.

China began this process in the mid-1950’s, initially making every effort to infiltrate well known organizations. This form of espionage and manipulation from within was effective for a moment, but the West’s ability to find and arrest these characters were very effective. China’s intelligence organizations re-imagined their mission. How best can a foreign power influence, manipulate and divert attention from itself within a foreign country? They did not have to look for the solution for long.

The media was the central tool from which Communist China could accomplish its goals internationally:

  • Present an image of cultural sharing and exposure within a environment not familiar with Chinese Culture (Chinese Cultural Centers).
  • Present oneself as a friend, noncombatant, instead a cooperative ally.
  • Establish full or sectional legal ownership over an opponent’s central industries, and businesses who do business with China.
  • Establish budgets targeting media outlets (become important advertisers).
  • Establish various financial partnerships within opponents’ wealthy entrepreneurs (become financially indispensable),
  • Realizing that cash is king, invest it strategically in significant organizations, businesses and significant individuals.

Wealthy Chinese are allowed to travel the world spreading their wealth and importance. Cultural centers within universities keep an eye upon international students and recruit friends to China’s purposes.

Understanding their opponents has been China’s greatest asset. China understands Capitalism, hates it, but will use it for its final solution. The media’s search for the “Truth” has in many cases been distorted and manipulated by Chinese government efforts. The media relies upon revenue, its life blood. Understanding this made this stage of intelligence control easier.

Control the media by purchasing its reliance upon the funds you pay it. An example of how this works is in order. What did China do to sell Huawei’s Technologies 5G pilot project in Latin America? America MOVIL and JAC Motors teamed up to pitch Huawei’s efforts to the Colombian government, and to others, offering giant automobile plants to build within Latin American nations, creating employment and massive cash flows. Huawei is actively working to undermine legislation in Latin America and the USA to halt its financial push within the continent. Chinese controlled businesses and alliances offer revenue, jobs, and possible bribes to achieve their goals.

In 2009, Chinese controlled businesses, loaned The New York Times Company $250 million dollars. That same year the same Chinese controlled businesses, purchased $15.9 million Class A shares of the company.

Bezos’s Amazon has direct ties to the highest Chinese governmental hierarchy. Billions of dollars flow through Amazon Corp into Beijing controlled projects. Washington knows this and is monitoring this foreign effort.

Warner Media considers China a partner in all their economic and cinematic ventures, and increasing Time Warner’s strategic priorities within China’s is the most attractive territories to operate within.

Fox News often throws praise to China for its anti-COVID efforts in the EU, sending ventilators and masks to Europe. They do not mention these items have defects. CNN published a story praising China’s “model of control,” quite nearly parroting Chinese media’s claims that China has complete control of COVID transmission. In 2010 MBC (MSNBC) signed an agreement with China’s state-run media organization Xinhua establishing a business cooperation in their international broadcasting news. While the US and Canadian Governments recognize Xinhua as a foreign mission, these agreements continue to be allowed. Cash seems to be more significant than national security.

Bloomberg LP supported 364 Chinese Firms, directing 150 billion into its offerings. Of these firms, 159 were directly controlled by the Chinese Communist Party.  The Washington Post, ABC, Disney, CNN and many other media giants have direct, or indirect contact with Chinese business directly controlled by China’s government, or the Chinese military. Whether China invests massive amounts of needed funds into a firm, or its executive directorships, or places multi millions into advertising campaigns, our media is under siege.

If a foreign power proxies to lend, invest or give funds to an agent, or representative, or owner of a firm, organization, or government, there can be unsavory intentions, corruption, or unimaginable forces at work. I give my child a small allowance so they will carry out certain chores. What does China, or any other foreign power, be they: Iran, Syria, Russia or Pakistan want? Something to think about.

Remember one final but most important fact; when Western media, or businesses work with organizations controlled, owned by the CCP and its military, they are subject to China. Chinese global objectives, including their cyber security law, which include forced technology transfers, leaving companies and data subject to random searches. Many of these “partners” are forced to build data centers in China, where the CCP views data directly.

Furthermore, many of these “partners” lose part of who controls much of their: marketing, advertising, hiring directives.

In Canada and the US, the CCP has manipulated and infiltrated multiple “cultural organizations” and ethnic media outlets both on paper and online. CSIS fears many Asian parent media organizations that own cell media outlets in Canada are controlled, staffed and funded by the CCP. To what end? A fifth column at worst, a means to spread their propaganda, misdirection and false news at best.

The “Free World” sees the media as a bastion of “TRUTH.”  Truth is the enemy of tyranny. If you cannot defeat “truth” in an out and out battle, the second-best method of attack is to poison the minds of those who seek the truth, manipulating and force feeding them falsehoods. Confusion and chaos are tools of tyranny.

“Knowing others is intelligence, knowing yourself is true wisdom. Mastering others is Strength, mastering yourself is true power.” (Tao Tzu, Tao Te Ching.)

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Urban Alliance on Race Relations celebrates and highlights Racial Justice Award recipients

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BY PAUL JUNOR

It has been almost 40 years since the Urban Alliance on Race Relations (UARR) has been at the forefront of: promoting tolerance, social justice, racial equity and fairness. Since it was formed in 1975, they have celebrated and recognized changemakers in the fight for racial justice in diverse sectors such as: health, labour, government, education, arts, media, environment, and justice.

On Saturday, December 7th, 2024, there was a great turnout at the 2024 Racial Justice Awards Night held at The Estate Banquet & Event Centre in Scarborough. In attendance were many community supporters, civic officials, long-time racial justice warriors, and individuals from diverse ethnic groups.

UARR is grateful for all the sponsors of the Racial Justice Awards Night Celebration. It notes in its email to its supporters on Tuesday, December 3rd, 2024, the importance of its sponsors including:

  • United Food and Commercial Workers (UFCW) of Canada, UFCW, Local 175
  • The International Brotherhood of Electrical Workers (IBEW) Local 353
  • Unite Here! Local 75
  • Toronto & York Region Labour Council
  • Canadian Labour Congress
  • The Coalitions of Black Trade Union (CBTUL)

“Your sponsorship plays a vital role in shining a light on individuals and organizations driving equity, justice, and change in our communities. This celebration is more than an event, it’s a movement. Thanks to your support, we’re: honoring changemakers, amplifying unheard voices, and funding initiatives that break down systemic barriers.”

The categories and names of the awards and recipients were:

Racial Justice in Arts: Hannia Cheng

She is an artist and cultural worker who co-founded Unit 270, a DIY gallery and multi-purpose grassroots community hub in Chinatown Centre.

Racial Justice in Labour: Vanessa Story

She is the founder of the Black Youth York Region and co-founder of the York Communities for Public Education coalition.

Racial Justice in Education: Shannon Simpson

She is Senior Director of Indigenous Initiatives at the University of Toronto.

Racial Justice in Environment: Dr. Ingrid Waldron

She is a Professor and HOPE Chair in Peace and Health in the Global and Peace and Social Justice Program in the Faculty of Humanities at McMaster University.

Urban Alliance of Race Relations Agent of Change Award: Kirk Mark

He is the Equity, Diversity and Inclusive Consultant at KIRK Mark & Associates.

Racial Justice in Media: Amanda Parris

She is an award-winning writer, tv host and producer, and former host of CBC Arts Exhibitionist.

Racial Justice in Health: Camille Orridge

She is former CEO of the Toronto Central Local Health Integration Network (TCLHIN).

Racial Justice in Government: Amira Elghawaby

She is a journalist and human rights advocate who was appointed in January 2023 as Canada’s Special Representative on Combating Islamophobia.

Racial Justice in Justice: South Asian Legal Clinic of Ontario (SALC0)

This legal clinic supports low-income South Asian people in Canada.

The funds raised from the Awards night will be going toward the work of the Diversity Youth Fellowship Program. This innovative and creative program is directly involved in enabling racialized youth to get paid experience working in municipal governments and at various public policy making organizations across Canada.

The performers at the event included: Katheen Zaragosa (a Filipino music performer), Rithika Jeristus & Maya Jeristus (Bharatanatyam dancers) and Yasmin Said (spoken word artist)

UARR is looking forward to its 50th anniversary celebrations in 2025 and shared five of its strategic priorities for the next 10 years including:

  • Employment and economic opportunity: The goal is to foster inclusive workspaces and economic opportunities.
  • Education: The goal is to promote racial equity in education and research.
  • Communication: The goal is to expand public awareness and reach to amplify our stories.
  • Community engagement and outreach: The goal is building community capacity and convening towards change.
  • Truth and reconciliation-relationship building and supporting calls to action. The goal is to strengthen our solidarity and action towards truth and reconciliation.

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What is it about those short videos that keep us captivated? Oh! Yes! Our short attention span

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BY KAHA GEDI

As our attention spans decrease, short form videos are becoming more popular. From TikTok, to YouTube Shorts, to Instagram Reels, these “snack sized” videos have positive qualities alongside the bad. Mainly we want to know what makes them so effective, and why are they becoming the go-to choice for both viewers and marketers? In this article, I will be discussing how these videos have received such popularity worldwide.

First, we need to understand what counts as and what is short-form content. According to blog.hubspot.com, “Short-form videos are videos that are less than 60 seconds long.” However, some marketers and content creators agree that short-form videos can be up to 3 minutes. “They are videos that deliver information in a ‘digestible’ format so that viewers can quickly watch and save content if they’re in a hurry or enjoy it.” Now, I’ll talk about the main reasons why these videos are so popular.

First, our attention spans have gone down exponentially. Dr Gloria Mark has written a book called “Attention Span,” and she says her research indicates people’s attention spans have been shrinking over the last 20 years. According to the same article Dr. Mark said that “Back in 2004, we found the average attention span on any screen to be two and a half minutes on average. Throughout the years, it became shorter. So, around 2012, we found it to be 75 seconds. Then in the last five, six years, we found it to average about 47 seconds.” So, it’s notable that our attention spans started out longer but then decreased over time.

Secondly, these videos have become cheaper and easier to make. Unlike long-form videos, which require extensive: planning, editing, and storytelling, short-form videos are simpler. To the point where they can even be shot on a smartphone. For example, DuoLingo, the app that helps learn new languages, went viral on TikTok a long time ago by posting funny, low-budget videos that resonate with millions. Like a video of a DuoLingo plus being: tossed down the stairs, sitting outside on a rainy day, or being soaked by the shower with the title “When you ignore my notifications.”

Lastly, they provide valuable information in a short amount of time, and they are easily accessible. According to a recent Adobe Survey, two in five Americans use TikTok as a search engine, and nearly one in 10 Gen Zeers are more likely to rely on TikTok than Google as a search engine. This isn’t always reliable for real news because anyone can claim to be an expert, and you wouldn’t know if they’re telling the truth. So, even though they give valuable information in a short time, they can also give misinformation or mislead you.

Short-form videos have changed how we watch and learn things. They fit our short attention spans, are easy to make, and share information quickly. Even though they’re fun and helpful, they can also spread false information or leave out important details. Even with these problems, short-form videos are here to stay, so we should use them in proportion, but also enjoy the benefits.

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Dr. Edward McInnis on the Importance of Preventive Care in Family Medicine

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Photo by National Cancer Institute on Unsplash

Preventive care is a cornerstone of modern healthcare, emphasizing the importance of addressing potential health concerns before they escalate into severe conditions. By focusing on proactive measures such as regular screenings, vaccinations, and lifestyle counseling, preventive care offers individuals and communities the opportunity to achieve long-term wellness.

Below, Edward McInnis highlights the transformative potential of prevention in reducing healthcare disparities, alleviating systemic challenges, and ensuring that every individual has the tools and access needed to lead a healthier life.

Understanding Preventive Care in Family Medicine

Preventive care in family medicine focuses on proactive measures to maintain health and prevent illness before it occurs. This approach emphasizes regular health evaluations, screenings, and interventions that identify potential issues early, reducing the likelihood of severe complications. Preventive care fosters long-term well-being by addressing risk factors and promoting healthier lifestyles while minimizing the burden of chronic diseases.

The philosophy behind preventive care aligns with the idea that staying healthy is more effective and less costly than treating illnesses after they arise. Early detection of conditions such as hypertension or high cholesterol allows patients and physicians to manage these issues effectively, preventing them from escalating into more severe health problems. Beyond individual benefits, this care model contributes to healthier communities by reducing the overall demand for healthcare systems.

Benefits of Preventive Care for Individuals and Communities

Preventive care profoundly impacts individuals and the broader community by addressing potential health concerns before they evolve into severe conditions. Early detection through routine screenings can significantly lower the risk of chronic illnesses such as diabetes, heart disease, and certain cancers. This improves individual health outcomes and reduces the emotional and financial toll of managing advanced diseases.

Communities prioritizing preventive care experience a ripple effect of healthier populations and reduced strain on healthcare resources. When more people engage in regular check-ups and adopt healthier habits, the prevalence of preventable conditions drops, creating a collective benefit. Individuals who invest in their health through preventive measures often enjoy longer, more active lives, positively influencing families, workplaces, and society.

The economic advantages of preventive care are undeniable, as early intervention typically costs far less than treating advanced illnesses. Vaccination programs, such as those targeting seasonal flu or childhood diseases, can drastically curb outbreaks, saving lives and reducing medical expenses. These benefits demonstrate how preventive care is a cornerstone of sustainable and effective healthcare systems.

Core Preventive Services in Family Medicine

Family medicine emphasizes various preventive services designed to address health needs across all stages of life. Regular health screenings, such as blood pressure and cholesterol checks, are critical in identifying silent health risks. These assessments provide actionable insights that allow individuals to make timely adjustments to their lifestyles or begin treatment when necessary.

Vaccinations are another cornerstone of preventive care, protecting individuals and communities from infectious diseases. From childhood immunizations to seasonal flu shots, these interventions safeguard personal health and prevent the spread of illnesses within larger populations. Counseling services, including guidance on nutrition, exercise, and stress management, empower patients to take an active role in their long-term well-being.

The Role of Family Physicians in Prevention

Family physicians play a pivotal role in fostering preventive care through their ability to build lasting, trust-based relationships with patients. These relationships enable them to understand not just medical histories but also lifestyle factors, family dynamics, and social determinants of health. This comprehensive knowledge allows physicians to craft personalized preventive strategies that resonate with each patient’s unique circumstances, ensuring a more practical approach to maintaining health.

Beyond individual care, family physicians act as educators, equipping patients with the knowledge to make informed health decisions. Whether discussing the significance of regular screenings or addressing misconceptions about vaccines, their guidance helps patients take ownership of their health.

The continuity of care provided by family physicians also ensures that preventive measures are consistently monitored and adjusted as needed, fostering long-term well-being. Their ability to provide holistic and deeply personalized care sets the foundation for healthier patients and communities.

Challenges in Accessing Preventive Care

Despite its proven benefits, accessing preventive care remains challenging for many individuals and communities. Financial barriers, such as lack of insurance coverage or high out-of-pocket costs, often deter people from seeking preventive services. Additionally, limited awareness about the importance of early detection and health promotion means that some individuals may only prioritize preventive care once a health issue becomes severe.

Geographical disparities also play a significant role in limiting access. Rural and underserved areas frequently face shortages of healthcare providers, making it difficult for residents to receive consistent preventive services. In such regions, innovative approaches like mobile health clinics and telemedicine have emerged as solutions to bridge the gap. Expanding these efforts could help overcome logistical obstacles and ensure that preventive care reaches those most in need.

Cultural factors and mistrust of the healthcare system can further complicate access to preventive services. Addressing these challenges requires a multifaceted approach that includes community engagement, culturally sensitive care, and efforts to build trust between healthcare providers and patients. Strengthening health literacy and facilitating dialogue between healthcare institutions and the communities they serve are also critical steps in overcoming these barriers.

Promoting and Advancing Preventive Care

Advancing preventive care depends on raising awareness and fostering a culture that values proactive health management. Educational campaigns, workplace wellness programs, and school-based health initiatives encourage people to adopt preventive practices. These efforts create an environment where individuals feel empowered to prioritize their well-being, leading to healthier lifestyles and earlier intervention.

The integration of technology is revolutionizing how preventive care is delivered. Wearable devices that track physical activity, heart rate, and sleep patterns provide individuals with real-time data about their health, prompting timely action when irregularities arise. Similarly, data analytics and predictive tools enable healthcare providers to identify at-risk populations and deliver targeted interventions, improving outcomes on a broader scale.

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