Connect with us

Community News

Unethical Incentives – How vaccine incentives are being used to influence the Moveable Middle

Published

on

BY SIMONE J. SMITH

“The Government of Canada is planning to use influencers for various campaigns to help connect Health Canada and PHAC messages to specific audiences within the Canadian population.” André Gagnon

How do I start this?

Hmmmm!

Well, I guess I have to just start with the truth; once again my fellow Canadians, we are being duped by our government, and the forces that are standing behind them.

It is actually very frustrating watching this happen to the people in my country and my global community. What is being done around the world goes against every human right that we have as free-minded people, and it is being done without regard. This week I am going to break the psychology down for you, give you some examples, and provide you with proof that the people who we think have our best interest at heart do not.

Do you know why you do what you do? Are you aware of the forces behind your actions? Do you get up and meditate each day because you know it’s good for you, or is it because of some type of external reward? There are many different reasons why people do things: some are motivated to act because of internal desires, but other times external rewards are the true motivators.

Well, there’s a lot of research that’s been done to discover what will motivate those who are now being classed as vaccine hesitant. The entities that are marketing this vaccine are no longer going after those who are adamantly opposed to it, no; they are going for those people who are what they call the movable middle.

It has been admitted that a lot of time was spent last year testing different messages to encourage people to get a vaccine. Some of these messages were tested out during last fall’s flu season. It was discovered that messages that focus on a vaccine being reserved for you or waiting for you did better than others. Exclusivity is always a motivator to have something or do something.

There is a theory that emerged during the 1940’s and 1950’s called the incentive theory. It was built on the earlier drive theories established by psychologists such as Clark Hull. The incentive theory proposes that people are pulled toward behaviours that lead to rewards, and pushed away from actions that might lead to negative consequences. In many cases, external rewards can motivate you to do things that you might otherwise avoid, such as chores, work, and other tasks you find unpleasant.

Let’s take a look around the world, and see how governments, businesses, and organizations have used the incentive theory to convince their citizens to get one of the COVID-19 vaccines. Some of these incentives include: tax breaks, free airline tickets, and even million of dollars in lotteries.

Denmark
On Wednesday, the Denmark government announced it was partnering with a private company to develop a digital passport, which would allow travellers to bypass some restrictions by showing a trusted proof of inoculation. According to the Associated Press report, Acting Finance Minister Morten Boedskov stated that the program would be ready in several months and the government would discuss its use for non-travel reasons at a later point.

Germany
A German discount supermarket chain Lidl has allocated $200 to employees who complete their coronavirus vaccination regimen.

Brazil
According to Bloomberg News, JBS, a Brazilian meatpacking company and its subsidiary, Pilgrim Pride, promised to pay each worker at their U.S. operations $100 to get vaccinated.

Hong Kong
Property developers and philanthropic foundations in Hong Kong have teamed up to offer a one-bedroom apartment worth $1.4 million, as well as 20 cash prizes equal to $12,890, in a lottery open only to vaccinated residents.

$60,000 in airline tickets are being given away to city residents and airport employees who have been fully inoculated by the end of September.

At an HSBC bank in Hong Kong, employees are being offered a day off work per vaccine dose.

Philippines
The Straits Times reported that the mayor of a small town in the Ilocos Sur province is planning to raffle off a plot of land with a house in December, when he expects vaccines to be available for his community. Elsewhere in the country malls serving as vaccination sites are offering free parking and banana fritters.

United States of America
Instacart, Trader Joe’s, Amtrak, Aldi and Dollar General are among grocery and other companies in the United States offering various bonuses for employees who get vaccinated.

Most recently, Instacart stated that they will provide a bonus of $25 to workers who get inoculated. Dollar General, among others, will offer employees up to four hours of paid time to get both shots.

Canada
Canada has taken a two-pronged approach with their incentives. Not only are they offering many of the incentives that you see popping up in the United States (Krispy Kreme giveaways, lotteries, pizza, etc.), they are also finding ways to engage people in promoting the vaccine.

The Government of Canada is putting on one promotional incentive that I found. The application process challenges you to design, develop and carry out a community-driven information campaign to promote:

  • Confidence in vaccination against COVID-19
  • Continued compliance with public health measures

They want people to reach communities that are underserved or have been more greatly impacted by the pandemic and provide them with messaging that is:

  • Targeted
  • Informed
  • Culturally sensitive

These communities may include, but are not limited to:

  • Indigenous peoples
  • Low-income Canadians
  • People with disabilities
  • Black and other racialized Canadians
  • People with mental health challenges
  • Immigrants and non-permanent residents
  • People living in rural or remote communities
  • Other underserved or especially hard-hit communities

The campaigns should show an understanding of their target audiences with respect to:

  • Vaccine intentions
  • Barriers to vaccination
  • The effects and impacts of COVID-19
  • Approaches and supports needed to reduce or help overcome barriers

A grand prizewinner will be selected and awarded a $100,000 grant to reinvest in support of the health of their community.

There are some ethical issues that come with some of these incentive programs that need to be exposed and explored. These programs do not address “persistent information gaps” that have proved a barrier for inoculation among populations, particularly marginalized groups, that have questions about the science or where to get the doses.

Another huge issue is one that cannot be understated; this goes completely against standard one of the Nuremberg Code of 1947. The war crimes tribunal at Nuremberg laid down the ten standards, and they are considered the ethical way for experiments to be carried out on humans worldwide.

Special Note

Before we go over standard one, I want you to be aware of one very important aspect of this situation; we are all involved in an experiment, and the moment you accept one of the incentives being pushed at you, you then give your consent to be part of this experiment.

On the National Institute of Health’s website, there is a section that goes through the ten standards, but I really want you to have a full understanding of this one.

  1. The voluntary consent of the human subject is absolutely essential.

This means that the person involved should have legal capacity to give consent; should be so situated as to be able to exercise free power of choice, without the intervention of any element of force, fraud, deceit, duress, overreaching, or other ulterior form of constraint or coercion; and should have sufficient knowledge and comprehension of the elements of the subject matter involved, as to enable him to make an understanding and enlightened decision.

This latter element requires that, before the acceptance of an affirmative decision by the experimental subject, there should be made known to him the nature, duration, and purpose of the experiment; the method and means by which it is to be conducted; all inconveniences and hazards reasonably to be expected; and the effects upon his health or person, which may possibly come from his participation in the experiment.

The duty and responsibility for ascertaining the quality of the consent rests upon each individual who initiates, directs or engages in the experiment. It is a personal duty and responsibility, which may not be delegated to another with impunity.

I want to close by saying this; if this were something that was truly good for us, they would not need to use psychological tricks, incentives, or any other external motivations for us to take it.

Really think about it.

We, as humans are guaranteed certain things in life: stressors, taxes, bills and death are the first thoughts that pop to mind. It is not uncommon that many people find a hard time dealing with these daily life stressors, and at times will find themselves losing control over their lives. Simone Jennifer Smith’s great passion is using the gifts that have been given to her, to help educate her clients on how to live meaningful lives. The Hear to Help Team consists of powerfully motivated individuals, who like Simone, see that there is a need in this world; a need for real connection. As the founder and Director of Hear 2 Help, Simone leads a team that goes out into the community day to day, servicing families with their educational, legal and mental health needs.Her dedication shows in her Toronto Caribbean newspaper articles, and in her role as a host on the TCN TV Network.

Continue Reading
Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Community News

Urban Alliance on Race Relations celebrates and highlights Racial Justice Award recipients

Published

on

BY PAUL JUNOR

It has been almost 40 years since the Urban Alliance on Race Relations (UARR) has been at the forefront of: promoting tolerance, social justice, racial equity and fairness. Since it was formed in 1975, they have celebrated and recognized changemakers in the fight for racial justice in diverse sectors such as: health, labour, government, education, arts, media, environment, and justice.

On Saturday, December 7th, 2024, there was a great turnout at the 2024 Racial Justice Awards Night held at The Estate Banquet & Event Centre in Scarborough. In attendance were many community supporters, civic officials, long-time racial justice warriors, and individuals from diverse ethnic groups.

UARR is grateful for all the sponsors of the Racial Justice Awards Night Celebration. It notes in its email to its supporters on Tuesday, December 3rd, 2024, the importance of its sponsors including:

  • United Food and Commercial Workers (UFCW) of Canada, UFCW, Local 175
  • The International Brotherhood of Electrical Workers (IBEW) Local 353
  • Unite Here! Local 75
  • Toronto & York Region Labour Council
  • Canadian Labour Congress
  • The Coalitions of Black Trade Union (CBTUL)

“Your sponsorship plays a vital role in shining a light on individuals and organizations driving equity, justice, and change in our communities. This celebration is more than an event, it’s a movement. Thanks to your support, we’re: honoring changemakers, amplifying unheard voices, and funding initiatives that break down systemic barriers.”

The categories and names of the awards and recipients were:

Racial Justice in Arts: Hannia Cheng

She is an artist and cultural worker who co-founded Unit 270, a DIY gallery and multi-purpose grassroots community hub in Chinatown Centre.

Racial Justice in Labour: Vanessa Story

She is the founder of the Black Youth York Region and co-founder of the York Communities for Public Education coalition.

Racial Justice in Education: Shannon Simpson

She is Senior Director of Indigenous Initiatives at the University of Toronto.

Racial Justice in Environment: Dr. Ingrid Waldron

She is a Professor and HOPE Chair in Peace and Health in the Global and Peace and Social Justice Program in the Faculty of Humanities at McMaster University.

Urban Alliance of Race Relations Agent of Change Award: Kirk Mark

He is the Equity, Diversity and Inclusive Consultant at KIRK Mark & Associates.

Racial Justice in Media: Amanda Parris

She is an award-winning writer, tv host and producer, and former host of CBC Arts Exhibitionist.

Racial Justice in Health: Camille Orridge

She is former CEO of the Toronto Central Local Health Integration Network (TCLHIN).

Racial Justice in Government: Amira Elghawaby

She is a journalist and human rights advocate who was appointed in January 2023 as Canada’s Special Representative on Combating Islamophobia.

Racial Justice in Justice: South Asian Legal Clinic of Ontario (SALC0)

This legal clinic supports low-income South Asian people in Canada.

The funds raised from the Awards night will be going toward the work of the Diversity Youth Fellowship Program. This innovative and creative program is directly involved in enabling racialized youth to get paid experience working in municipal governments and at various public policy making organizations across Canada.

The performers at the event included: Katheen Zaragosa (a Filipino music performer), Rithika Jeristus & Maya Jeristus (Bharatanatyam dancers) and Yasmin Said (spoken word artist)

UARR is looking forward to its 50th anniversary celebrations in 2025 and shared five of its strategic priorities for the next 10 years including:

  • Employment and economic opportunity: The goal is to foster inclusive workspaces and economic opportunities.
  • Education: The goal is to promote racial equity in education and research.
  • Communication: The goal is to expand public awareness and reach to amplify our stories.
  • Community engagement and outreach: The goal is building community capacity and convening towards change.
  • Truth and reconciliation-relationship building and supporting calls to action. The goal is to strengthen our solidarity and action towards truth and reconciliation.

Continue Reading

Community News

What is it about those short videos that keep us captivated? Oh! Yes! Our short attention span

Published

on

BY KAHA GEDI

As our attention spans decrease, short form videos are becoming more popular. From TikTok, to YouTube Shorts, to Instagram Reels, these “snack sized” videos have positive qualities alongside the bad. Mainly we want to know what makes them so effective, and why are they becoming the go-to choice for both viewers and marketers? In this article, I will be discussing how these videos have received such popularity worldwide.

First, we need to understand what counts as and what is short-form content. According to blog.hubspot.com, “Short-form videos are videos that are less than 60 seconds long.” However, some marketers and content creators agree that short-form videos can be up to 3 minutes. “They are videos that deliver information in a ‘digestible’ format so that viewers can quickly watch and save content if they’re in a hurry or enjoy it.” Now, I’ll talk about the main reasons why these videos are so popular.

First, our attention spans have gone down exponentially. Dr Gloria Mark has written a book called “Attention Span,” and she says her research indicates people’s attention spans have been shrinking over the last 20 years. According to the same article Dr. Mark said that “Back in 2004, we found the average attention span on any screen to be two and a half minutes on average. Throughout the years, it became shorter. So, around 2012, we found it to be 75 seconds. Then in the last five, six years, we found it to average about 47 seconds.” So, it’s notable that our attention spans started out longer but then decreased over time.

Secondly, these videos have become cheaper and easier to make. Unlike long-form videos, which require extensive: planning, editing, and storytelling, short-form videos are simpler. To the point where they can even be shot on a smartphone. For example, DuoLingo, the app that helps learn new languages, went viral on TikTok a long time ago by posting funny, low-budget videos that resonate with millions. Like a video of a DuoLingo plus being: tossed down the stairs, sitting outside on a rainy day, or being soaked by the shower with the title “When you ignore my notifications.”

Lastly, they provide valuable information in a short amount of time, and they are easily accessible. According to a recent Adobe Survey, two in five Americans use TikTok as a search engine, and nearly one in 10 Gen Zeers are more likely to rely on TikTok than Google as a search engine. This isn’t always reliable for real news because anyone can claim to be an expert, and you wouldn’t know if they’re telling the truth. So, even though they give valuable information in a short time, they can also give misinformation or mislead you.

Short-form videos have changed how we watch and learn things. They fit our short attention spans, are easy to make, and share information quickly. Even though they’re fun and helpful, they can also spread false information or leave out important details. Even with these problems, short-form videos are here to stay, so we should use them in proportion, but also enjoy the benefits.

Continue Reading

Community News

Dr. Edward McInnis on the Importance of Preventive Care in Family Medicine

Published

on

Photo by National Cancer Institute on Unsplash

Preventive care is a cornerstone of modern healthcare, emphasizing the importance of addressing potential health concerns before they escalate into severe conditions. By focusing on proactive measures such as regular screenings, vaccinations, and lifestyle counseling, preventive care offers individuals and communities the opportunity to achieve long-term wellness.

Below, Edward McInnis highlights the transformative potential of prevention in reducing healthcare disparities, alleviating systemic challenges, and ensuring that every individual has the tools and access needed to lead a healthier life.

Understanding Preventive Care in Family Medicine

Preventive care in family medicine focuses on proactive measures to maintain health and prevent illness before it occurs. This approach emphasizes regular health evaluations, screenings, and interventions that identify potential issues early, reducing the likelihood of severe complications. Preventive care fosters long-term well-being by addressing risk factors and promoting healthier lifestyles while minimizing the burden of chronic diseases.

The philosophy behind preventive care aligns with the idea that staying healthy is more effective and less costly than treating illnesses after they arise. Early detection of conditions such as hypertension or high cholesterol allows patients and physicians to manage these issues effectively, preventing them from escalating into more severe health problems. Beyond individual benefits, this care model contributes to healthier communities by reducing the overall demand for healthcare systems.

Benefits of Preventive Care for Individuals and Communities

Preventive care profoundly impacts individuals and the broader community by addressing potential health concerns before they evolve into severe conditions. Early detection through routine screenings can significantly lower the risk of chronic illnesses such as diabetes, heart disease, and certain cancers. This improves individual health outcomes and reduces the emotional and financial toll of managing advanced diseases.

Communities prioritizing preventive care experience a ripple effect of healthier populations and reduced strain on healthcare resources. When more people engage in regular check-ups and adopt healthier habits, the prevalence of preventable conditions drops, creating a collective benefit. Individuals who invest in their health through preventive measures often enjoy longer, more active lives, positively influencing families, workplaces, and society.

The economic advantages of preventive care are undeniable, as early intervention typically costs far less than treating advanced illnesses. Vaccination programs, such as those targeting seasonal flu or childhood diseases, can drastically curb outbreaks, saving lives and reducing medical expenses. These benefits demonstrate how preventive care is a cornerstone of sustainable and effective healthcare systems.

Core Preventive Services in Family Medicine

Family medicine emphasizes various preventive services designed to address health needs across all stages of life. Regular health screenings, such as blood pressure and cholesterol checks, are critical in identifying silent health risks. These assessments provide actionable insights that allow individuals to make timely adjustments to their lifestyles or begin treatment when necessary.

Vaccinations are another cornerstone of preventive care, protecting individuals and communities from infectious diseases. From childhood immunizations to seasonal flu shots, these interventions safeguard personal health and prevent the spread of illnesses within larger populations. Counseling services, including guidance on nutrition, exercise, and stress management, empower patients to take an active role in their long-term well-being.

The Role of Family Physicians in Prevention

Family physicians play a pivotal role in fostering preventive care through their ability to build lasting, trust-based relationships with patients. These relationships enable them to understand not just medical histories but also lifestyle factors, family dynamics, and social determinants of health. This comprehensive knowledge allows physicians to craft personalized preventive strategies that resonate with each patient’s unique circumstances, ensuring a more practical approach to maintaining health.

Beyond individual care, family physicians act as educators, equipping patients with the knowledge to make informed health decisions. Whether discussing the significance of regular screenings or addressing misconceptions about vaccines, their guidance helps patients take ownership of their health.

The continuity of care provided by family physicians also ensures that preventive measures are consistently monitored and adjusted as needed, fostering long-term well-being. Their ability to provide holistic and deeply personalized care sets the foundation for healthier patients and communities.

Challenges in Accessing Preventive Care

Despite its proven benefits, accessing preventive care remains challenging for many individuals and communities. Financial barriers, such as lack of insurance coverage or high out-of-pocket costs, often deter people from seeking preventive services. Additionally, limited awareness about the importance of early detection and health promotion means that some individuals may only prioritize preventive care once a health issue becomes severe.

Geographical disparities also play a significant role in limiting access. Rural and underserved areas frequently face shortages of healthcare providers, making it difficult for residents to receive consistent preventive services. In such regions, innovative approaches like mobile health clinics and telemedicine have emerged as solutions to bridge the gap. Expanding these efforts could help overcome logistical obstacles and ensure that preventive care reaches those most in need.

Cultural factors and mistrust of the healthcare system can further complicate access to preventive services. Addressing these challenges requires a multifaceted approach that includes community engagement, culturally sensitive care, and efforts to build trust between healthcare providers and patients. Strengthening health literacy and facilitating dialogue between healthcare institutions and the communities they serve are also critical steps in overcoming these barriers.

Promoting and Advancing Preventive Care

Advancing preventive care depends on raising awareness and fostering a culture that values proactive health management. Educational campaigns, workplace wellness programs, and school-based health initiatives encourage people to adopt preventive practices. These efforts create an environment where individuals feel empowered to prioritize their well-being, leading to healthier lifestyles and earlier intervention.

The integration of technology is revolutionizing how preventive care is delivered. Wearable devices that track physical activity, heart rate, and sleep patterns provide individuals with real-time data about their health, prompting timely action when irregularities arise. Similarly, data analytics and predictive tools enable healthcare providers to identify at-risk populations and deliver targeted interventions, improving outcomes on a broader scale.

Continue Reading

Trending