Business
What’s Cooking in Baker’s Jerk House?
Published
8 years agoon
By
TOCaribNewsBY: DELLIA RISMAY
Jerk Chicken: it’s about as synonymous with Caribbean culture as Soca music or Carnival. The dish is believed to have gotten its name from the Spanish word “charqui”, which translates to dried or jerked meat (this later became “jerky” in English), and from the act of jerking the meat with a sharp object so that the flavours would be more readily absorbed. Its distinct, smoky flavour is a staple of barbeques, parties, and even regular lunches and dinners throughout the Caribbean, the diaspora, as well as internationally. With summer (aka barbeque season) just around the corner, you’re sure to catch a whiff of some delicious jerk chicken being smoked on a grill, especially if you’re in the vicinity of Baker’s Jerk House.
Kirk and Dion Bakers, the husband and wife masterminds behind Baker’s Jerk House, both hail from Clandon, Jamaica, which is located in the parish of Manchester, and is about thirteen kilometres away from Mandeville. Both moved to Toronto’s west-end, with Dion arriving in 1988, and Kirk arriving in 1994. The pair met while they were both living in the same apartment building, and a connection was formed.
A flair for food and for hosting was the springboard that launched Kirk and Dion into eventually opening their own restaurant. After preparing food for their own parties, they decided to venture off into the restaurant business. But their love of food was deeply established well before the two had even met. Dion was a cook, as was Kirk back in Jamaica; he has been preparing food since the tender age of eight. “It was natural for me,” he explains. At Baker’s Jerk House, the recipes used are ones that were passed down from Kirk’s grandmother to his mother, and then to him. As many people in Kirk’s family were cooks—his mother was a cook in the Bahamas—it isn’t surprising that he ventured into the world of food.
Although, like many of us, the path to his true calling took a bit of time for him to find. “I wanted to open a gym some years back when I was younger, because I was always about health,” Kirk says. “But I always had a love for food and serving people, and making people happy.”
Eventually, Kirk returned to his passion and opened a restaurant with Dion, and that came with a set of challenges as well. The pair wanted to step outside of the box and introduce some not-so-average menu items, like their jerk breast option but were faced with hesitation from diners. “No other Jamaican restaurant does it. We tried to sell it…in the first two to three years, it didn’t do well,” he says. However, with some creative thinking, the item took off. The restaurant started working with LA Fitness, handing out samples to gym-goers, and soon, the unconventional, flavour-packed lean option was flying off the grill.
In fact, the restaurant has seen their success translate to concrete recognition. In 2008, Baker’s Jerk House got second place in Jerk Fest Toronto, a festival that invites “Jerkologists” to come and test their chops against their competitors. But the restaurant didn’t stop there: they went on to win first place in 2009. But Kirk knows none of that success would have been possible without their loyal customers. “It’s [because of] their feedback,” says Kirk. “A lot of customers tell us what they like, and we cook it with great respect. We go by what they tell us.”
That official recognition along with the feedback and support the restaurant has received from its clients is what drives Kirk to strive for even more for Baker’s Jerk House. The restaurant also has a food truck and was the first Jamaican restaurant in Brampton to have one. They rolled it out last year (you may remember seeing it at the Toronto Caribbean Carnival Parade), and will be using it again during many festivals this summer. And marketing isn’t the only vision Kirk has. Hoping to help shape the future of Caribbean cooks in the Brampton area while giving back to the community at the same time, Baker’s Jerk House also takes on high school co-op students. “We’re one of the few Jamaican restaurants that do it,” Kirk explains. “We have eight kids graduating through us, with the Peel District School Board. So, we help out the community a lot.”
The co-op students Kirk and Dion mentor in their restaurant aren’t the only youth involved in the business. The couple also has four children together, the youngest being seven years old, and the eldest being twenty-one. “They all help out!” Kirk says. “Even the younger ones. They’ll wash the forks. They’ll help me out as much as they can, but they also love to eat! That’s the part that they love!”
There might even be a chance that one day, we will be seeing one of the younger Bakers open up their own establishment. “Every so often, they’ll mention something about opening their own restaurant one day, or that they’d like to help me out when I get older,” says Kirk.
For now, though, the team at Baker’s Jerk House is preparing to celebrate their tenth anniversary, coming up in September. To celebrate, the first fifty people in line (on a date that is to be announced) will receive a free meal.
With no shortage of Caribbean food options across the GTA, what makes Baker’s Jerk House stand out from the rest? They have rare options, like their jerk chicken breast, but they also created their own dish, called the House Patty. They fill a patty with their signature pasta salad, which is made from scratch, add some sauce, and place it all inside some coco bread. “It’s an explosion!” Kirk explains.
Baker’s Jerk House also sets itself apart from others with their emphasis on quality and service. “We have a great outlook on health, in terms of food, and quality, in terms of seasoning, because some people over-season,” Kirk says. “Some people don’t eat at their own restaurant, but we give you what we eat. We give you the finest product, like it’s a fine-dining restaurant, even though it’s take-out. And we are extremely friendly. You get good service and good food!”
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Technology
Understanding the Risk-Reward Dynamics of Investing in Casino Stocks
Published
3 weeks agoon
December 3, 2024
Casinos have always made for attractive investments, encouraging many with the capability to handle both competitive risks and opportunities of stock markets. Stocks in the gambling industry offer investors a way to profit from upscale casinos and resorts, along with one of these crypto casinos and online gaming sites. However, they also create unique challenges that, therefore, require investors to have a good understanding of the sector and stock market risk.
In this article, you will learn about the risks and potential benefits of casino shares that should help you decide whether they are the right fit for your investment portfolio and make some decisions accordingly in this fun yet edgy sector.
The Attraction of Casino Stock
The changes in the legal structure related to gambling have made investing more easily accessible through online platforms and mobile games. For those who are looking to diversify their investing portfolio and increase their returns can find casino stocks appealing.
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High growth potential
The gambling industry globally has shown impressive growth potential and expansion. The worldwide gambling sector has seen a resurgence thanks to a rise in travel and tourism as pandemic measures have been relaxed. In addition, online betting platforms are drawing in a new, younger audience, increasing growth opportunities for casinos and creating new possibilities for investing in casino stocks.
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Growing Acceptance of Gambling
Today, gambling is being accepted by many countries, making it legal, including betting and online gaming. The casino stock investment will expand more as the acceptance will increase widely. This legal expansion of this market will make it easier for investors to try new investment opportunities.
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Technological Innovations
Technology has been reshaping all industries, including casinos. Brands are putting efforts into engaging with their prospecting customers through the use of augmented reality and AI in personalizing games, among others. These contribute to better revenue, making gambling stocks popular.
Understanding the Risks of Casino Stocks
Investing in casinos can lead to high rewards, but the stock market risk related to casino stocks should not be ignored. Below are the primary dangers that investors need to take into account:
1. Fluctuations in the Market
Casino shares are known to be very responsive to overall economic situations. During the time of economic decline or recessions, there is a general reduction in the money spent on entertainment stocks or gambling stocks. This can reduce the revenue generated by the casino firms, thus impacting the prices of shares. This fluctuation can pose a risk to investors.
2. Regulatory Risks
Heavy regulations are imposed on the gambling industry, and these regulations vary considerably between countries. For casino stocks, changes in regulations, for example, changes in tax policies, stricter laws on advertising, or changes in minimum age limits, can affect its profitability.
For example, nations that previously embraced casinos may opt to enforce limitations because of worries regarding problem gambling or other societal consequences. Therefore, individuals investing in casino stocks must carefully observe regulatory updates at local and global scales.
3. Intense Competition
As new players emerge day by day, this industry has become highly competitive. New start-ups joining the industry can impact the profitability of major players by attracting their customer base. Thus, investors must analyze the competitive position of each casino company in terms of sustainability and market share expansion.
4. High-Risk Investments
These stocks might look riskier as an investment option because they are volatile and rely on the spending patterns of consumers. However, having a good knowledge and risk tolerance capacity can make it easy to invest in these stocks. On the other side, this industry generates one of the highest investment returns for investors.
The Rewards of Investing in Casino Stocks
Despite the risks, there are significant rewards of investing in casinos. Understanding these benefits is essential for investors looking to balance their portfolios with high-return assets.
1. High Returns During Economic Growth
During economic reforms, the consumer spends more on casino stocks, which boosts casino revenue. The introduction of new players and advanced technological advancements are also driving the enthusiasm of investors. For investors willing to weather potential downturns, the casino stock performance during economic expansion can result in substantial growth.
2. Potential for Dividends
Certain established casino firms pay out dividends to investors, offering a consistent stream of earnings along with the possibility of increasing capital value. Investors who like consistent income but also want to benefit from stock growth find casino stocks attractive due to dividends.
3. The Resilience of the Gambling Industry
The gambling sector has shown strength despite economic hardships, in part because it maintains a loyal clientele. This ability to recover results in consistent performance over an extended period for certain casino stocks. Investors who purchase investments when they are cheap and hold onto them as the market bounces back may see significant profits.
4. The Appeal of Long-Term Investment
For people with long-term investment plans, casino stocks can be a profitable asset. Those who keep gambling stocks for a longer period can reach larger benefits due to changing trends like online gaming and wider acceptability.
Analyzing Casino Stock Investment Performance: Key Metrics
Before delving into investing in casino stocks, it is crucial to evaluate their performance using important financial metrics and market indicators. Here is a brief comparison of several important metrics and their significance:
Metric | Description | Why It Matters |
Earnings Per Share (EPS) | Reflects the profitability per share of a company. To calculate EPS, divide net income by outstanding shares. | Higher EPS indicates stronger profitability, making the stock potentially more attractive. |
Price-to-Earnings (P/E) Ratio | The company’s stock price is compared to per earning share. | A lower P/E suggests the stock is undervalued, while a high P/E may indicate growth potential and higher risk. |
Revenue Growth | Measures the increase in revenue over time, often shown as a percentage growth rate. | Consistent growth signals a healthy business and is essential in competitive sectors like casinos. |
Dividend Yield | Shows the annual dividend as a percentage of the stock price. | Indicates potential income from the investment, which can appeal to income-focused investors |
Debt-to-Equity Ratio | Assesses the company’s leverage by comparing total liabilities to shareholders’ equity. | A lower ratio indicates less reliance on debt, which can reduce risk, especially in case of market volatility. |
Free Cash Flow (FCF) | Cash is available after operating expenses and capital expenditures are paid. | Positive FCF suggests the company has flexibility for growth or to return capital to shareholders. |
Market Share | The company’s portion of the overall market within the industry | A strong market share can indicate stability and competitive advantage, which is important in a crowded market like casinos. |
By utilizing these measurements, investors can assess the possibilities of casino stocks and determine if the financial status of the company meets their investment objectives.
Investment Strategies for Casino Stocks
Creating a solid investment plan is crucial for navigating the risk-reward dynamic in casino stock investment. Below are a few tactics that have shown to be successful:
1. Long-Term Investment Approach
Because of the instability linked with the stock market for gambling companies, adopting long-term investment strategies can be advantageous. This approach enables investors to endure temporary price fluctuations and capitalize on long-term industry expansion. It also allows investors to benefit from the compounding effects of reinvested dividends.
2. Portfolio Diversification
Spreading out your investments by including both casino stocks and other industries in your portfolio can mitigate the consequences of one stock underperforming. Investors can achieve a better risk management strategy by balancing their casino investments with stable industries, all while still aiming for potential growth.
3. Risk Management Tactics
To manage risk, certain strategies like modifying asset allocation and continuously analyzing investment performance. Investors can avoid their losses by utilizing stop-loss orders in case a stock price falls below the set level.
Long-Term Growth Potential in Casino Stocks
Purchasing shares in casino companies provides a thrilling chance for individuals looking for substantial gains, yet it comes with substantial risks as well. A comprehensive investment knowledge of market conditions, regulatory shifts, and economic influences is essential to grasp the risk-reward dynamics in this industry.
By utilizing carefully studied, extended-term investment strategies, investors can take advantage of the gambling industry stock expansion while reducing the stock market risk. Investing in casino stocks can offer a distinctive combination of risk and opportunity for those looking to diversify their portfolio, as long as they grasp the potential consequences.
Business
Chibie Louis-Okoye – Unapologetically sharing the African experience
Published
5 months agoon
August 8, 2024By Sydnee Walcott
In an industry where there are not too many people of colour, one empowered woman is taking the correct steps toward standing out. Chibie Louis-Okoye is a thought-provoking Nigerian Canadian film producer who has received many accolades throughout her career.
Born and raised in Nigeria, Louis-Okoye’s upbringing had its good and bad moments, but she was happy for the most part and provided with everything she needed. Her parents encouraged her and her siblings to go to school and take on a professional path that would lead to a career with a stable income and go on to have a family.
“My parents worked very hard to take us to the best schools they could take us to,” said Louis-Okoye, whose parents wanted both her and her siblings to become something great in the future. Louis-Okoye studied at the University of Windsor as an international student, where she received a Degree in Communication. Afterward, she went to Queen’s University, where she studied innovation and entrepreneurship.
Her inspiration to be a film producer came from wanting to take back the power to create worlds and stories that can influence pop culture and people’s perspectives on how they see things on subjects they don’t know. With a gap in the content of African stories, Louis-Okoye realized the industry needs producers and storytellers to help close the gap. “Producing is all about honing the business side of the creative,” said Louis-Okoye, whose goal is to centre the African diaspora on the world stage through her company COLO Studios.
What Louis-Okoye enjoys the most about producing is the transformation of raw ideas into materialized content. Yes of course there are other elements of her work that she enjoys (hiring a team, and raising funds), but her heart remains with the creative process. She describes it as making a dream come true. “I believe a film is a tool for activism,” said Louis-Okoye. Activism, politics, spirituality, the monarchy, and the impact of colonialism are some of the thought-provoking content people can find in films and television series produced by Louis-Okoye.
Her latest film, KOFA, is inspired by how the world has moved on after kidnappings in Nigeria and surrounding areas. The film also focuses on how it remains precarious in Nigeria. KOFA (Louis-Okoye’s favourite project to date) is a psychological thriller that deals with people being locked in a room and waking up nude with no memories.
From the beginning, the plot beckons the watcher to question every character, understand motive, and question what will happen next. With elements of betrayal and finger pointing the film keeps viewers intrigued as they watch the group try to figure out how they ended up where they were. Throughout their drama, a male character continuously enters the room and takes them out one by one. Scared for their lives, the group tries to piece together their memories.
Louis-Okoye loves those topics, because she feels the viewers can put themselves in the character’s shoes and feel their emotions and what’s at stake for them. She describes this as a human condition, because sometimes people may feel trapped. It may not feel like a physical trap in a room, but it can be a physical trap in a career they don’t love and are only doing for economic purposes. “People can feel trapped mentally as well.” Louis-Okoye shared.
KOFA won the Best Feature Film at the African International Film Festival, and received two African Magic Viewer Choice Awards nominations. The film’s trailer also received an award for the best trailer in the African region at the 2023 World Trailer Awards in Portugal.
Louis-Okoye’s current project is a television series called The Third Coming, and she’s having the time of her life on the project. The series centres around what can happen if colonialism and imperialism were to come back to Africa in the present and how that would look.
Louis-Okoye would like to see her career take her back to Africa, where she can continue to tell stories relatable to Africans and have the world look at things through that lens. She also wants to collaborate with others to help tell those stories and provide a technical process for creating a film and television series. She also wants to collaborate with the greats in Hollywood and take some of their lessons and experiences. Her dream is to have COLO Studios maintain its vision of centring the African experiences on the world stage.
As Africans living in the diaspora, we have a strong, and notable impact on this planet, and creatives like Louis-Okoye are the ones who will stamp our impact in the minds of people for generations to come.
By Simone J Smith
“There is the old way, and the new way. You have two choices: get into it, or get left behind.”
Well now!
The stage has been set for this edition’s Woman Empowered. Over the years, the Toronto Caribbean Newspaper has been sharing the stories of African-Caribbean Women; their struggles and their triumphs, and as we move into the future, it is time to evolve into a way of life that at one point, was only thought of as a movie script…
The digital age, also known as the information age or the computer age, is a period in human history characterized by the widespread use and integration of digital technologies into everyday life.
What exactly are we talking about here? Well, this includes the use of: computers, smartphones, the internet, and other digital technologies to communicate, access information, conduct business, and more. The digital age has brought about significant changes in the way we live, work, and interact with each other, and has had a profound impact on several aspects of society: education, healthcare, and entertainment are the three that come to mind.
Here is where I bring in the importance of Bridgette Daley to the Caribbean Diaspora. She has tapped into the importance of over standing the digital age, and what it is going to bring.
In her own words, Bridgette Daley is a “Socially Savvy Mission Driven Marketer!” She creates proven digital marketing and online advertising strategies for: small businesses, non-profit organizations and B corps. With her ever-evolving experience with A.I., Bridgette demonstrates to her clients how to effectively use AI and Automation in order to: connect with their most engaged fans, efficiently monetize their brands and own their audience data.
As Chief Visionary Officer at b.Digital Consulting, Bridgette Daley has taken the time to deep dive into the digital unknown, and for good reason. Her experiences have shown her that if we as a people do not get “In the KNow,” the consequences could be displacing…
“I was born and raised in Kingston, Jamaica, and lived there until I was 15 years old. I am an Excelsior Graduate through and through; I attended both elementary and high school at Excelsior. I started high school when I was only 10 years old, finished high school at 16 years old, and followed it up with one year of college. This was a standard for all of us. In my family, the focus was always on education. “
This focus on education was nurtured in two ways: her dad taught her work ethic, and her mom demonstrated tenacity. Bridgette shared that her mom was heavy on education because she wasn’t able to go to school. This remained with Bridgette, and she continued to excel.
Then, Hurricane Gilbert hit.
“We lost everything, and what was most powerful about the experience was that we built it back together, as a community. It was about love, laughter and family. It was a big turning point in my life.”
It was time to leave… Bridgette left Jamaica in 1992 for Canada, Mississauga.
I was in Canada for a year living with my sister. My parents had separated, and my mom had left for America. My brothers left with her. They left before I finished high school, and this is why my sister brought me up. She gave me a way to transition until I had an opportunity to join my mom and brothers in America.
I was never exposed to other cultures, and when I came to Canada, non-Black people would comment on my features a lot. I lived on a majority minority street, so I didn’t really feel the impact of racism in Canada.
In America is when I was exposed to true racism. We were kicked out of a mall once because we were speaking patois, and the security guard thought we were swearing.”
At this point, Bridgette was around 17, 18 years old. She had always had a career ambition, and for her, it was the right time to pursue this ambition.
“I didn’t really know the system, and I wanted to go to school, but that takes money, so I had to get a job.
I got a job as a part-time teller. To me this was a BIG deal, because bankers are prestigious in Jamaica. I researched the bank’s benefits, and I found out if I went to school and got a C, they would pay for school. I couldn’t believe how low the standard was so I did that. I went on to complete my degree in Business Management and Communication.
The bank policy was if I got a degree, they would promote you. Interestingly enough, any position I applied for, I didn’t get it. I was told I walk around with a chip on my shoulder. I walked around with my head held high, and I don’t think they like that. I was not going to dim my light to make anyone feel comfortable.”
And so began Bridgette’s experience in the financial industry.
“I worked in retail for a while, but life was not happening in New York, so I moved to Florida. My goal was to become a Bank Manager. I had 1.94 in my bank account when I got my job at the Bank of America. They put me in the ghetto-banking centre, and we took that banking centre team to the top 5% of the banking industry. We called ourselves the Southwind Superstars.
During the credit crisis of 2008, I discovered that the banks were making the most money from minorities. However, we were the 2nd least deposit base, but generated the most fees.”
She started off as Banking Manager at the Bank of America, and moved on to becoming the VP; Sr. Business Continuity Specialist.
From there, she moved on to being SVP Regional Sales Leader/ Sr Branch Leader/Business Development at Bank United. She then became Director of Business Development for the Southeast Region (NC, SC, GA, FL, AL, MS, LA, TX) at the National Energy Improvement Fund LLC
“They took away my power to help my people, and this is one of the reasons why I had to leave Bank of America. I eventually went into another area of banking as a regional sales manager. After a couple years the same thing happened. I was making White men richer. My soul wasn’t being nourished.
In 2017, I wanted to see how money was being made online. I realized I wanted to understand the in’s and out’s. It was like opening Pandora’s box.
One piece of wisdom I would like to pass on is that it is not about knowing everything, but about being around people who know different things. This is how I met my business partner.”
Every time she heard no, she kept pushing. Now, Bridgette works with the government of Jamaica.
“I want the Caribbean community to truly understand that there is so much money to be made in the tech industry,” Bridgette tells me. “I figure, it is up to us to know better, so let me learn and share.
We as Black women need to take up space. We need to own our power. Surround yourself with the right people, and stop letting perfection be the enemy of the good. Step out, and go toe to toe with everyone else.
Faith it till you make it!”
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