BY SIMONE J.SMITH
It’s COVID-19 and the idea of the reno-vacation has become very real for many homeowners. You received a referral about the amazing work done by a contracting family, so you give them a call.
Your goal is to gut the kitchen and start from scratch. This is going to mean: demolition, tiling, framing, drywall; the works. You set your appointment and the day of the demolition you open the door and see two young African women standing there, one which looks like she can’t be more than twenty-three years old.
Confused you look past the two women, thinking that maybe there are more people coming. The two women now are looking at you strangely. “Good afternoon,” the young looking one says to you. “My name is Sasha, and this is my sister Amanda. We are here to do some work in your home today.”
“Are you sure,” you say unsure? As sexist as this reaction might be, regardless if it is coming from a man or a woman, this is something that is common for the entrepreneurial sisters Sasha and Amanda Williams, the powerhouses behind Willi’s Contracting.
When they showed me some of their work, I was blown away and proud. It is an honour to be promoting the diverse talents of our African women, here in Toronto. It is because of them I learned the detail that goes into renovating, and how these two sisters have made a name for themselves in the world of contracting.
There are very few women in the housing industries. They are out there, but it’s hard to find women architects, builders, and re-modelers. More often you will find women doing interior design, kitchen and bath design, and interior decorating like window treatments. Not many want to get down and dirty, and this is what makes the William sisters a rare treat.
Sasha started her career in contracting as a subcontractor, and the role of the subcontractor is very important. Although the contractor oversees the overall project from start to finish, the subcontractors are the professionals who will do the majority of the work of building the home.
Subcontractors specialize in performing a specific type of task related to building your home. This level of expertise can help the project progress faster. Subcontractor’s account for about 77% of the costs associated with building a new home.
It all began when she saw her mom, and her mom’s partner working together on a job.
“My mom was in the corporate world for many years. Like many people, she decided to make a change in her life, and then just like that, one day I came in and saw my mom laying tile.
She asked me if I wanted to learn, and I was like, hell no! Funny thing is that tiling is my favourite thing to do. In 2012, I decided that I would come with my mom on a few of her jobs. My mom and her partner started their full renovations company in 2012, and I joined them so that I could learn. I have to admit; I was intrigued.”
Sasha’s first job was painting. “I actually rolled a brush for the first time in Vancouver. I think it was around 2012, 2013. My mom’s first reaction was like wow! You can actually roll. That was it for me. I was hooked. After that, I wanted to learn how to do everything.
I was like an apprentice learning. I soaked up everything. I would be like, can I try it. I have to give my mom and her partner credit. They were patient with me and trained me on all aspects of contracting and renovations.”
From there, Sasha became determined to learn as much as she could. When electricians were called in for a job, Sasha would watch them change breakers and outlets, and watch them determine the number of placements in specific rooms. She learned from them code updates, and the hazards that come with the job.
She would work alongside plumbers and learned about the newer types of plumbing products that can increase utility efficiency in homes. She really enjoyed the demolition part, and then of course learned how to drywall. She learned that it took a specialist to ensure that seams and dimples from drywall screws were invisible.
“It is where women do differ from men Simone,” Sasha tells me. “Women have an attention to detail that is uncanny. We pay attention to things that male contractors will not.”
Then her experience moved to tiling where she learned about: grout, adhesives and backing boards that are best for specific uses in certain areas of the home. She has learned how to install multiple flooring options, and certain skills that shorten the overall construction and renovating time.
“My very first project was in 2019. It was a painting company,” Sasha shares with me. “I do carpentry, but I am really good at painting. I have my sister on my team. I learned everything that I could about painting and wall coverings.
Sasha and Amanda both share a story with me that is similar to the one that I shared at the beginning of the feature.
“My mom had received a referral for a job, and she had entrusted me to take care of it. I was already experienced, and she sent me to take care of the job by myself.
I had to demolish the whole house, and we were really excited to do it. The gentleman opened the door and looked at Amanda and I like we had four heads. He let us in reluctantly, and as we prepared for the demo he asked us, ‘Do you know what you’re doing?”
By then I was fed up with the misogyny, so I was like, show me where the shut off is please. To myself I was like, how many times are you going to ask me what I am doing.
Anyhow, we demoed the whole house, cleaned up and left the place spotless. He called my mom and was like, ‘I didn’t think they could do it.’
Sasha and Amanda share with me that the best reward is the completed job.
“The satisfactions that these people feel when they see their final product,” Amanda shares, “This is what matters most. It is a relationship. We are not just in and out. We show reverence because people have let us into their safe place, their sanctuaries. The trust these clients give us is what impacts me the most.”
Willi’s Contracting have done jobs at some pretty well-known places in the city: Tip Top Lofts, and also a black owned clothing store on Queen Street West called Get Fresh Company.
You can see more of their work on their instagram page @williscontracting.
Ladies; keep representing for the Queens; we salute you.