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We are not as in smart as we think we are; actually our minds are controlled

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BY SIMONE J. SMITH

Influencing people’s behaviour is nothing new to the Government, which has often used tools such as legislation, regulation or taxation to achieve desired policy outcomes. But many of the biggest policy challenges we are now facing – such as the increase in people with chronic health conditions – will only be resolved if we are successful in persuading people to change their behaviour, their lifestyles or their existing habits. MINDSPACE, Influencing behaviour through public policy

What if I was to tell you that most of your behaviour in the last year was achieved through the unethical use of covert psychological strategies? That our government was using “nudges” in their messaging campaigns.

What if I told you that they had used tools as incentives and information to change behaviour by changing your mind because they realize that people do not always respond to situations in the most rational way?

I was most recently introduced to an article by Gary Sidley called, “A year of Fear.” (https://thecritic.co.uk/a-year-of-fear/). In the article, he exposes information that is chilling, but worthy of sharing because after reading it, it made perfect sense as to why many of us have been reacting to this pandemic.

He shared that a major contribution to the mass obedience of the British people is likely to have been the activities of government-employed psychologists working as part of the “Behavioural Insights Team,” a team conceived in 2010 dedicated to the application of behavioural science to policy.

They had put together a discussion document called MINDSPACE, which happens to be a checklist of influences on our behaviour derived for use when making policy.

Hmmm!

Naturally I was intrigued and decided to take a look at this 96-page document. What I found was intriguing, but not surprising. It made me think; how many of these tools have been used on the Canadian public, and more specifically, had any of them been used to influence the Canadian people during this pandemic?

I am going to briefly break down the acronym MINDSPACE, but I encourage you to take a look at the link that I provided above.

Messenger
We are heavily influenced by who communicates information
Quite naturally, we give weight to information if the information comes from a perceived authority. It was found that people are more likely to act on information if experts deliver it. It makes me think about all of the announcements and press releases delivered to us during the pandemic, and the fact that our politicians weighed heavily on a handful of selected doctors to deliver messages to the people.

It is important to note that we are also affected by the feelings we have for the messenger. We may irrationally discard advice given by someone we dislike (government officials), so they will use sports stars, entertainers or social influencers to deliver that same message.

This is something to think about the next time that someone you really like seems to be aligning his or her message with the powers that be.

Incentives
Our responses to incentives are shaped by predictable mental shortcuts such as strongly avoiding losses
We dislike losses more than we like gains of an equivalent amount. If you get the vaccine, life will get back to normal. We all want life to get back to normal. The incentive is taking the vaccine, and the avoided loss is the loss of our freedom.

Norms
We are strongly influenced by what others do
Sorry to be the bearer of bad news, but we are not as strong-minded as we think we are. In actuality, we tend to do what those around us are already doing.

We tend to act on social and cultural norms, which are the behavioural expectations, or rules, within a society or group. Norms can be explicitly stated (“Wear a mask‟ signs in public places) or implicit in observed behaviour (everyone wearing masks). We often take our understanding of social norms from the behaviour of others, which means that they can develop and spread rapidly.

Some social norms have a powerful automatic effect on behaviour (e.g. socially distancing) and can influence actions in positive and negative ways. The power of following social norms may come from the social penalties for non-compliance, or the social benefit that comes from conforming.

If the norm is not immediately apparent to people, repeated efforts may be required for its effects to become self-sustaining. It makes sense that in every other commercial we will see someone wearing a mask. It is in the efforts to normalize the behaviour. If you are not wearing one, YOU are not normal.

Defaults
We go with the flow‟ of pre-set options
Once again, I hate to be the bearer of bad news but many decisions we make every day have a default option, whether we recognize it or not. Defaults are the options that are pre-selected if an individual does not make an active choice. Defaults exert influence as individuals regularly accept whatever the default setting is, even if it has significant consequences.

What are some of our default settings? Well for some of us, it has become strapping a mask on our faces when we leave the house. It has become isolating from our loved ones. It has become sitting glued to the television watching the COVID-19 death count. It has become condemning those who do not accept the social norm and labelling the anti.

Salience
Our attention is drawn to what is novel and seems relevant to us
In our everyday lives, we are bombarded with stimuli, and this can become very overwhelming. As a result, we tend to unconsciously filter out much information as a coping strategy.

We are much more likely to be able to understand things that are presented in ways that relate directly to our personal experiences than to things presented in a more general and abstract way.

Another way to explain it is using the term confirmation bias. This is a tendency for people to pay little attention to information that challenges an existing belief, and only focus intently on information that supports what we believe. For example, if I wear a mask, socially distance, and take the vaccine, I will not get COVID-19 or pass it to others, even though research shows that this is not the case.

Priming
Our acts are often influenced by subconscious cues
Are you aware that the way you act is often influenced by subconscious cues?

Priming shows that our behaviour may be altered if we are first exposed to certain sights, words or sensations. Priming seems to act outside of conscious awareness, which means it is different from simply remembering things.

Examples of priming are the many commercials that have littered our television screens reminding us that we have to practice all government mandates in order to keep safe. Remember, you are not wearing a mask for you; you are wearing it for other people. If you don’t do this, you are selfish.

Affect
Our emotional associations can powerfully shape our actions

Affect (the act of experiencing emotion) is a powerful force in decision-making. As human beings, we are driven by our emotions. We respond to words, images and events, and the response can be rapid and automatic. Emotions are so strong that we can experience a behavioural reaction before we realise what we are reacting to.

Think about this the next time the government of Canada shows you a video with an elderly person in a hospital bed, tubes running through them, and then that sound that comes from the heart monitor indicating death, due to COVID-19 of course.

Commitments
We seek to be consistent with our public promises and reciprocate acts
Human beings are procrastinators and tend to procrastinate and delay taking decisions that are likely to be in our long-term interests. It has been shown that commitments usually become more effective as the costs for failure increase. One common method for increasing such costs is to make commitments public, since breaking the commitment will lead to significant reputational damage.

The government of Canada has asked us to commit to following all of their COVID-19 policies and procedures so that we can go back to seeing our friends and family. This means we have to commit to masking, social distancing, skipping holidays (there is always next year), and staying home.

Ego
We act in ways that make us feel better about ourselves
Sigh! We tend to behave in a way that supports the impression of a positive and consistent self-image. When things go well in our lives, we attribute it to ourselves; when they go badly, it’s the fault of other people, or the situation we were put in. This phenomenon is known as the “Fundamental attribution error.”

The cases are going down, so this must mean that people are doing what they are supposed to be doing. They are following protocols, and of course, they are going to get their vaccine.

What is that, cases are going back up again. It must be those damn anti-maskers, and conspiracy theorists.

I urge you to read and reread MINDSPACE. Although this discussion piece was intended for the British audience, I find it strange that our government has implemented many of the same techniques.

Makes me wonder.

We, as humans are guaranteed certain things in life: stressors, taxes, bills and death are the first thoughts that pop to mind. It is not uncommon that many people find a hard time dealing with these daily life stressors, and at times will find themselves losing control over their lives. Simone Jennifer Smith’s great passion is using the gifts that have been given to her, to help educate her clients on how to live meaningful lives. The Hear to Help Team consists of powerfully motivated individuals, who like Simone, see that there is a need in this world; a need for real connection. As the founder and Director of Hear 2 Help, Simone leads a team that goes out into the community day to day, servicing families with their educational, legal and mental health needs.Her dedication shows in her Toronto Caribbean newspaper articles, and in her role as a host on the TCN TV Network.

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Timeless music brought to life on stage; Welcome to the Soul Nostalgic Experience

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Photo Credit: Jose Maria Elizalde

BY SIMONE J. SMITH

“Ladies and gentlemen, welcome to the Soul Nostalgic Experience! Tonight, we’re taking a journey back in time to relive the magic of an era that continues to inspire and captivate audiences worldwide. Are you ready to feel the groove?”

The audience erupts into cheers and applause as the band launches into a classic soul tune. People start swaying in their seats, unable to resist the infectious beat. A few brave souls even start dancing in the aisles.

Imagine being transported back in time to the golden era of R&B and Soul music, where smooth melodies and infectious rhythms ruled the airwaves. Now, envision this timeless music brought to life on stage with the energy and spectacle of a Las Vegas residency.

That’s precisely what the Soul Nostalgic Experience is all about. As I stepped through the doors, I was greeted by the smooth ambiance of classic R&B tunes mingling with the clinking of glasses and the tantalizing aromas wafting from our kitchen. The atmosphere was electric, alive with the anticipation of what the night had in store.

In the heart of Toronto’s vibrant music scene, there exists a figure who orchestrates brilliance from the shadows. Steve Hollywood, a name whispered among those in the know, is the unseen force behind many of the city’s musical endeavors. Despite his significant contributions, he stays removed from the spotlight, preferring the quiet hum of behind-the-scenes influence. Regardless, his presence remains enigmatic, known only to those privileged enough to collaborate with him. It’s a rare invitation to glimpse into his world, an offer extended to a select few, beckoning them to join the symphony of creativity he meticulously curates.

On Thursday, April 25th, 2024, the Toronto Caribbean Newspaper was welcome to the Acqua Supper Club, where the heartbeat of Toronto’s R&B and Soul scene will pulsate throughout the summer. Nestled in the heart of the city, the venue is a sanctuary where men and women will be able to gather for unforgettable evenings of soulful music and culinary delights.

At the helm of this musical journey is none other than DRU, a Juno Award-winning and gold record artist with a visionary passion for bringing back the magic of the 90s and 2000s R&B/Soul era. From timeless classics to contemporary hits, his performance was a journey through the soul, evoking nostalgia and stirring the spirit. Inspired to create something truly special, DRU collaborated with the immensely talented The Recipee Band to craft a show unlike any other. The Recipee Band, comprised of musical virtuosos: Jason Larmond, Otis Williams, Juwayon Clarke, and Jonathan Kerr, bringing over two decades of collective experience to the stage.

Drawing from a diverse range of genres and generations spanning from the 50s to the present, The Recipee Band serves as the backbone of Soul Nostalgic, infusing each performance with their unmatched musicality and passion. Soul Nostalgic isn’t just a concert; it’s a collective of exceptional talent coming together to create an immersive experience that will transport you back in time.

The night brought me through a ray of emotions, from high-energy dancing to electrifying live music, every moment of the show was designed to make you groove and feel good.

As the night unfolded, I found myself immersed in a world where time seemed to stand still, where the troubles of the outside world faded away, and all that mattered was the connection between music, food, and community.

I completely co-sign on this unforgettable journey. On May 30th, 2024, they are sharing this experience with the city again, so get ready to dance, sing along, and relive the magic of an era that continues to inspire and captivate audiences worldwide. This is more than just a concert; it’s the Soul Nostalgic Experience.

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Generational survival: Can our young people survive our generation?

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Photo Credit: Dr Obotdean

BY STEVEN KASZAB

The young people of the day are often criticized for not voting or participating in our electoral and public service efforts. Called bubble wrapped by some, those who attend schools of higher learning face challenges presented to them such as: professors who are not objective but espouse various ideologies of the left or right. Professorial prejudices often place the young student in academic limbo, encouraged to choose their professors preferred political outlook.

Raised to be democratically inclined, our youth often witness the actions of our establishments, which can appear to be very undemocratic. Terms like “Do as we say, not as we do,” hypocritical actions by the administration and police often lead our youth an openness towards misguided ideologies and movements of purported social change.

Our youth are encouraged to insert themselves into local, national and international politics, only to be witness to the horrible events, misinformation and the manipulative nature of global media who present their own interpretation of said events. Media is in fact a business manipulated by corporate and politically friendly owners. So, how can our youth truly believe what is in fact real, truthful, honest and objectively presented?

Our youth will often develop a sense of “Stockholm Syndrome” like attitudes, actions and desires. Desire to change a society that is obviously unacceptable but have an attitude to accept no other message except that which is given by their governments and institutions.

Our youth find the idea of voting in a system that remains the same, changes nothing and has players who all look and act alike to be a waste of time and effort. There will always be bad guys, taxes, raising prices, and diminishing opportunities. One’s outlook can be deflated, filled with nervous tension and even fatalism. War, addiction, premature deaths, abortion, women rights, democracy while supporting and doing business with dictatorships.

To be young, means to create, grow and aspire to positive things. Our national and global experience is seen as the opposite of that approach. There is simply: too much going on, too many people being harmed, too little opportunity, too much misinformation, too much greed to allow our young to develop in a well-balanced, mentally positive manner.

Mental health concerns for not only the youth, but our own as adults challenge us to change our ways, assist each other with an: empathetic, charitable manner, open minds and hearts.

Our young people are our treasure and future hope. If they are screwed up, so too are our future expectations and future goals. We have to continue to work on getting it right.

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The Black Business and Professional Association (BBPA) scandal: Is there room for corrections and restoration?

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BY MICHAEL THOMAS

After over 40 years of upholding a legacy of integrity and excellence, accusations and allegations of mismanagement of public funds and conflict of interest have raised its ugly head at the Black Business and Professional Association (BBPA).

As I investigated the meat of information surrounding this case it is easy to see why many buzzards are circling this prey. One of the main allegations I have noticed is that BBPA management awarded contracts to companies controlled by the former President and CEO, Nadine Spencer, without appropriate due diligence. Again, if this turns out to be true, an organization that has been in business for four decades must have seen this coming.

If the rules of receiving the funds, or government grants say that you must put out tenders to hire workers, then by all means do so. We have to remember that bad news travels twice the speed of good news.

There is more; on November 5th, 2021, the BBPA’s President at the time, Nadine Spencer became the CEO where she was allegedly paid in the range of $250,000. This was used to make the comparison that a bigger organization was thriftier with their money than BBPA, here is how. As an example, the Executive Director of Tropicana Community Services, a much larger non-profit organization, earned a salary of $163,671 in 2023.

My job in this article is not to throw BBPA under the morality bus, but to shed a bit of light on how as a people we must realize that all eyes are on us. Something I quickly spot is how many mainstream media took the opportunity to jump at this alleged scandal in BBPA, yet, for over four years now Canada has been led off the cliff, and because these same mainstream media folks were paid and funded, they looked the other way.

Do I condone the misuse of public funds? Hell no! If these allegations are proven to be true, should BBPA be held accountable? Hell yes!

That said, I went to BBPA’s website to have a bird’s eye view of what this organization is all about, and after reading I must say I was impressed.

I am hoping that BBPA realizes that to whom much is given, much is required.  An organization that has kept such a sterling reputation over the last four decades need not look only in its rearview mirror, but in blind spots as well.

Misappropriation of funds is no laughing matter regardless of how big or small an organization is, nor is conflict of interest. These are tantamount to having blood stains on white garments. If proven there needs to be public apologies, and most importantly “a complete cleaning of the house.”

The Boards of Directors of the BBPA released a statement on Friday, April 26th, 2024, in response to the call for their resignation in the midst of the allegations of financial mismanagement. The statement was addressed to BBPA members/supporters. It states, “We want you to know that we have been listening to the concerns that have recently been raised. The BBPA has hired independent professionals to undertake the appropriate reviews. The current BBPA Board has and continues to proactively take steps to strengthen governance and compliance practices. We are all dedicated to learning, improving, and continuing to work together through this process. We, as Directors, also want you to know that you can reach out to us any time for a conversation.”

Now in the case of Mr. Harry Jerome’s daughter, when one engages in asking an organization that has upheld her father’s name for four decades to quit using the name. I would like to think that this individual has solid proof of wrongdoing, or if proven wrong is ready to apologize as well, but with all these wolves circling the wagon. I understand her plight.

Starting from a small gathering that honored just six Black Canadian athletes who excelled at that year’s Commonwealth Games in 1983, to an organization that built an endowment fund of close to $600,000, and in the last 24 years the fund has granted over 650 scholarships totaling close to 2.5 million dollars, BBPA has a lot to be proud of.

However, if these allegations are found to be false, I am hoping that the accusing parties will do the right thing and apologize. On the other hand, if BBPA is found to be in the wrong, then the organization should be wise enough to rock the boat and throw those found guilty of tarnishing BBPA’s and Mr. Harry Jerome’s good reputation completely overboard.

According to news sources, BBPA has categorically denied all allegations. Whichever way this cookie crumbles, BBPA, your decision should and must make your people, and the late sprinter Mr. Harry Jerome’s name and family proud.

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