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BUSINESS: Is passive income just a fairy tale?

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By Tina Dietz
November 6th, 2013 Edition

Somewhere…out there in the business wilderness there exists a legendary creature called Passive Income. This magnificent beast, who is said to shower riches upon those that find it, is the quarry of many a questing entrepreneur. Promises of freedom and wealth without effort! Checks and PayPal notices just showing up in your inbox as if rained down from the heavens!

Ah, but how to capture this famed and wondrous chimera? Is it just a myth told by shysters to relieve unwitting folk of their hard earned money?

No. Passive income exists. But the path that leads there is anything but passive.

The mechanics of creative passive or semi-passive income streams are relatively simple. You create, license, or distribute a product through primarily online sales or phone sales, and that product is delivered through automated channels. Think of it as an assembly line.

Here is a simplified way of thinking about the process:

– You find or create a product you want to sell

– You create a point of distribution (I.E. a website)

– You create the marketing, visibility, and sales strategies (and implement them!) to draw your target market to your point of sale

– Assuming you’ve created a persuasive sales process for your product and demonstrated value, people buy the product

– The sales order is fulfilled through automated means (I.E. an auto responder, fulfillment house, etc.)

If you pay attention to this process, you’ll notice that just like in any other business model, it’s a combination of technical, managerial, and marketing skills that make the process work. Primarily though, where you will find yourself spending the majority of your time working with passive income streams is in the marketing end of the spectrum. Again, this is true with all business models, but especially with passive income streams. The beauty of this model is that the burden of product fulfillment is eased or completely eliminated. That is, once the product is sold, unless there’s an issue with someone getting the product into their hands or it’s somehow defective, you don’t have to deal with it.

How do you get products to sell?
There are lots of ways to create passive income products, or acquire products to sell, and these are a couple of the most popular. Probably the one that comes first to mind for most people is network marketing products, sometimes also called multi-level marketing. This is a perfectly legit business model, and network marketing is a billion dollar industry worldwide. Personally, I prefer to have total control over my business policies, procedures, and product lines, but if that’s not an issue for you or you’ve never owned a business before, it’s not a bad way to get your feet wet.

Distributing products that are already created is another obvious choice. You can go to a wholesaler and create a “drop ship” agreement with them where you are selling the product, but they are fulfilling the order. For newbies at this kind of business model, Amazon.com is a good place to start. You can create an “A-Store” as part of your existing website where you recommend products that are already on Amazon. If someone purchases through your website, Amazon fulfills the order, but you get a commission on the sale.

My favorite passive or semi-passive products are information products. While any business can benefit from creating this type of product (really, ANY business), it’s an especially nice fit for those in the service industries. Why? Because the service industries are often limited in the amount of income they can generate because in providing a service you are trading time for money. By adding products to your business model, you can exponentially grow your earning potential while still protecting your brand and spreading your expert status. Information products can be very simple or very complex, but getting started with them is very easy with minimal investment. Special reports, E-Books, Home Study Courses, DVDs, Educational Video Series, and Podcasts are all examples (and there are more!) of information products beautifully suited for businesses who provide services.

Would you like to expand your business ventures to include passive income? Got ideas but not sure how to fulfill them? Share your thoughts, comments, and questions on a blog. We can only crack the binding on this beautiful fairy tale here, but when you’re ready to go deeper there’s a complimentary no strings attached consultation thisistinadietz.com/contact waiting for you. Have a fantastical week!

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Technology

How Toronto’s Caribbean Community is Leading in Digital Innovation

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Toronto’s Caribbean community is making significant strides in the realm of digital innovation, reflecting a vibrant and dynamic force within the city’s tech sector. This burgeoning influence spans across various sectors, including technology incubation, digital education, and entrepreneurship, underscoring a profound impact on Toronto’s digital economy.

Fostering a Culture of Innovation

The Caribbean community in Toronto is actively contributing to a culture of innovation that is pivotal for the city’s future advancements. Through collaboration with local and international businesses, startups, and academic institutions, this community is part of the driving force behind Toronto’s position as a hub for innovation. The city is home to over 70 incubators, accelerators, and co-working spaces, offering programs that support startups in technology, manufacturing, food production, fashion, arts, and music.

Central to this ecosystem is the MaRS Centre, one of the world’s largest urban innovation hubs, which houses entrepreneurs building Canada’s next generation of growth companies. Toronto’s impressive tech industry, supported by giants like Microsoft, IBM, Cisco, Google, and Facebook, benefits from the diverse talents and innovative spirit of the Caribbean community​​.

Digital Education and Entrepreneurial Spirit

The Toronto Caribbean community’s commitment to digital education and entrepreneurship is evident through initiatives such as the Toronto Reference Library. This hub invites users of all ages and skill levels to explore digital creation, offering activities and workshops on topics like 3D printing, graphic novel book clubs, and crafting circles. Such programs are crucial for fostering a culture of lifelong learning and innovation, enabling community members to acquire and refine digital skills.

Contribution to the Digital Economy

In the rapidly evolving digital economy, Toronto’s Caribbean community is not just a participant but a trendsetter. This is evident in the diverse range of digital services thriving in the city, including sectors such as life sciences and healthcare. The community’s innovative spirit contributes significantly to the city’s standing as a leading North American tech hub, with a vibrant biotechnology cluster and a comprehensive network of hospitals, research institutes, business incubators, and venture capital organizations. Also, initiatives like the Caribbean Digital Summit and The LEGUP Wealth Symposium featuring leaders from Caribbean governments and the tech industry, exemplifies the community’s active engagement and leadership in digital transformation and governance on a broader scale​​.

The real-time table games in Canada exemplify the wide array of online services prospering under this innovative umbrella. This digital sector benefits from the technological advancements and entrepreneurial drive within the Caribbean community, illustrating the diverse impact on Toronto’s digital landscape.

Toronto’s Caribbean community is playing a pivotal role in shaping the city’s digital innovation landscape. Through a commitment to education, entrepreneurship, and collaboration, this vibrant community is contributing to Toronto’s reputation as a global hub for technology and innovation. The synergy between the Caribbean community and the broader tech ecosystem in Toronto is proof of the power of diversity in driving progress and creativity in the digital age.

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Technology

Jamaica’s Back-to-Back CONCACAF Gold Cup Final Appearances

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Jamaica, a small island in the Caribbean, may not be one of the first countries that come to mind when you think of soccer. However, in recent years, the Reggae Boyz have been making waves. And following the underdog stories unfolding at the current African Cup of Nations, the Jamaicans may well feel that success is just around the corner.

2024 – A Big Year For International Football

In the Ivory Coast this winter, AFCON has been making waves following the stunning early exits of almost every heavy hitter. The likes of Algeria, Tunisia, and Ghana all bowed at the group stage, while Egypt and Morocco followed them in the round of 16.

But it isn’t just Africa that has a continental competition taking place this year. Both the 2024 European Championships and Copa America will take place, tournaments that online sports betting sites have made England and Argentina the favorites to win, respectively. Caribbean involvement will have to wait until next year when the 2025 CONCACAF Gold Cup gets underway, and Jamaica will be hoping to channel their success from years gone by into action.

2015

The 2015 CONCACAF Gold Cup was held in Canada and the United States, with Jamaica competing against some of the best teams from North and Central America. Despite being underdogs in many matches, the Reggae Boyz managed to make it all the way to the final. Inspired by the performances of former Premier League wingers Jobi McAnuff and Gareth McCleary, the Caribbean outfit defeated the highly-rated Costa Rica to top Group B.

That set up a meeting with Haiti in the quarterfinals, and a goal from former Derby County man Giles Barnes was enough to secure a narrow 1-0 victory. In the semifinals, they met a much fancied United States in front of 70,000 raucous fans at the Georgia Dome. But they weren’t intimidated, racing into a two-goal lead before clinging on for dear life in the second half and eventually running out 2-1 victors. Unfortunately, they were ultimately downed 3-1 by Mexico in the final, but not before they had captured the hearts of North America.

2017

Two years later, in 2017, Jamaica once again found themselves in the final of the tournament. This time around they faced the reigning champion Mexicans in the group stage, holding them to a goalless draw. Victories against Curacao and a draw with El Salvador were enough to seal their spot in the knockout round however, they headed into the latter stages as an unfancied side once more.

In the quarterfinals, the Jamaicans duly brushed aside Canada thanks to goals from Shaun Francis and Romario Williams. That set up a meeting with Mexico once again, and this time around, they would have their redemption. Fullback Kemar Lawrence scored the only goal of the game in the 88th minute, leaving El Tri stunned and sealing the Reggae Boyz’ spot in the final.

There, they faced off against the hosting United States at Levi’s Stadium in Santa Clara, California – home of the San Francisco 49ers. The Jamaicans were hoping to repeat their heroics of two years prior and come out on top, however, this time around it was the Stars and Stripes that ran out victorious. With the contest level at one goal apiece, Seattle Sounders striker Jordan Morris popped up with an 88th-minute winner to secure the victory.

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Victim Services of Durham Region invites Ontario schools and youth to Youth Violence Prevention Symposium

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BY PAUL JUNOR

Victim Services of Durham Region (VSDR) is committed to educating and informing young people with the knowledge and education they need to make informed decisions regarding critical issues that affect their lives.

In order to fulfill its mission, it will be hosting its annual online Youth Violence Prevention (YVP) Symposium. It will take place over a two-week period on Monday, February 26th and Friday, March 8th, 2024.It will be geared to Grades: 7, 8 and 9 students who will be able to access it using the online learning platform, Learn Worlds.

VSDR has been active over the years in the Durham Region where it has provided a range of services to help those affected and impacted by crime, or sudden tragedies. It is the only one of its kind that offers specialized services and support 24/7, 365 days per year to these individuals.

Their vision is to have a safe community where people are supported, empowered and thriving. The press release states that they provide trauma-informed, anti-oppressive crisis intervention services, including emotional support, safety planning, and financial assistance. In addition, there are translation services available in over 300 languages to those who need them. Case management services are also available, which assist individuals to bypass bureaucratic roadblocks with available:

subsidized housing, income support, medical and police services.

VSDR provides tailored support to survivors and witnesses of all crimes; 85% of its clients have experienced gender-based violence, including: survivors of intimate partner violence, sexual assault and human trafficking.

Some of the programs VSDR offers are:

  • Crisis Response
  • System Navigation
  • Victim Quick Response Program
  • Human Trafficking Prevention/Intervention
  • Youth Prevention Workshops
  • Professional Training
  • Hotel Staff Training

The symposium will consist of accessible online modules that will be broken down into educational content, specific videos and in-class activities that are grade specific and align with curriculum targets. The six modules per grade are:

  • Consent & Healthy Relationships
  • Human Trafficking
  • Online Safety, Cyber Bullying and Image Sharing
  • Teen Dating Violence
  • Gang Violence & Peer Violence
  • Empowerment & Self-Care

The following are aims of the symposium:

  • Protect and empower young people.
  • Engage with issues like human trafficking, consent, healthy relationship, sextortion, teen dating violence, gang awareness, and cyber safety.
  • Provide insights on vulnerabilities and risk factors through activities and presentations.

Through partnerships with schools and educators it has been possible to:

  • Provide interactive online modules, games and videos.
  • Focus on learning in a safe setting.
  • Information on where to seek support provided on the event day and beyond.

Since 2020, the annual Violence Prevention Symposium has made a significant impact in the lives of young people as its program evolves from just focusing on Anti-Human Trafficking to issues that reflect emerging youth trends.

Some of the Impactful Results are:

  • Youth knowledge increased from 35% to 97%
  • Over 300% decrease in the number of youths educated since 2020
  • 48 disclosures received in 2023 as a result of symposium education.

VSDR is anticipating great things from the 2024 symposium. They will continue to adapt and adjust the programs and services they deliver in light of the changing landscape and rapidly evolving world of teenagers.

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