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Professional Development

End 2015 Strong – Part Two Proven Keys to Fulfilling Goals and Living an Extraordinary Life

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BY KEISHA JOHNSON

In this issue we continue with Part 2 of our series on tried and proven keys that successful people have adopted to produce extraordinary results in their business and personal lives. You may view Part 1 here. 

In this issue we continue with Part Two of our series on tried and proven keys that successful people have adopted to produce extraordinary results in their business and personal lives. The keys contained in these articles are not exhaustive by any means. What we can promise though is that when applied they could boost your serotonin and dopamine levels. How so? Because you would have made progress towards fulfilling your ideals. And progress or achievement will bump up your happiness producing hormones, which elevates your happiness quotient (HQ). For if you are not happy with yourself, it often matters little that the world celebrates you.

Gather a Master Mind

After a twenty year project of researching and interviewing more than 500 of North America’s most accomplished men, Napolean Hill in his seminal work, Think and Grow Rich identified the Master Mind as a common denominator among successful people.

The Master Mind is simply the, “coordination of knowledge and effort, in a spirit of harmony between two or more people for the attainment of a definite purpose.”

The power that comes from combining these ingredients to create a cooperative alliance, led the Holy Scriptures to suggest that if people are united [in knowledge and effort for a definitive purpose] nothing shall be unattainable to them.

Referencing the architectural feat of the construction of the Tower of Babel around 2242 B.C., Genesis records, “If they have begun to do this as one people all having the same language, then nothing they plan to do will be impossible for them.”

Unity among people with coordinated knowledge and effort around a definitive purpose shatters impossibilities.

As you prepare to make 2016 a pivotal year of achievement in your personal journey, consider who it may be necessary to glean from, align and / or collaborate with to fulfill your ideal(s). Create your own Master Mind. Judiciously select some like-minded, knowledgeable, resourceful people, who have the integrity, passion and time to align with you and commit to your success.

Why?

The power of the cooperative alliance of the Master Mind will stretch, encourage and empower you to achieve results. It will propel you much farther along in fulfilling your goals than if you go it alone.

“When a group of individual brains are coordinated and function in harmony, the increased energy created through that alliance becomes available to every individual brain in the group,” Napolean Hill also observed.

Having a Master Mind is a win-win. For as you collaborate, you will inspire them and they will inspire you. Isn’t that why we convene committees and boards and strategic teams; to bring the best minds together to create mastermind strategies for stellar results?

The Master Mind will also distinguish you with excellence.

In a recent episode of Oprah’s Master Class TV show, Dwayne “The Rock” Johnson revealed that when he switched careers from wrestling to acting he found that a supportive network was key to realizing his ideal of being a ‘better asset’ in the industry.

“I appreciate all the people ….who took the time, who took the effort, who took me in, because I had to educate myself and I had to be a student of the game,” he shared, then recommends: “Know your business, become a student of the game and surround yourself with brilliant people, and go to work.”

If you haven’t already, let’s pause and make a list of the key influencers who are or have been where you desire to go. If they are deceased, learn from their life’s work, wherever it is recorded – in books, movies, journals, interviews, YouTube etc. Create set times to glean from them.

If they are living, reach out and make a connection. It matters not that they don’t know you – as yet. If you don’t have direct access, remember Microsoft has scientifically proved that there is only 6.6 degrees of separation between you and someone you know who knows them. Get a contact, be bold and connect. I am going to do the same.

In the next issue we will wrap up with two more keys ubiquitous throughout generations for fulfilling goals and living an extraordinary life. I hope these articles are helping in greasing the wheels to mobilize you towards establishing your goals for fulfilling your vision in 2016 so that you can end that year strong!  I’d like to hear from you as we journey together.

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Professional Development

As a community we lack unity. How are we supposed to rebuild the Black Wall Street?

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Photo Credit: Christina @ wocintechchat.com

BY DAVID ANDERSON

Do you know what the problem is? We can never stand up as one and unite for change. I am getting really sick and tired of this crab in a bucket mentality. As a community, we have not done enough. We have not built enough. Instead of correcting history, we have chosen the path of repeating it. I mean it is true we cannot hide from who we are but grow and learn from who we were. We cannot be afraid to let our brothers and sisters continue to separate.

As a community, we lack unity. How are we supposed to rebuild the Black Wall Street? How come it has never been remade since the tragic Tulsa race massacre that took place May 31st and June 1st 1921? City officials, to attack Black business owners, and residents gave the people weapons. They destroyed homes in Tulsa Oklahoma. What was once a flourishing community in Tulsa Oklahoma was reduced to nothing but campfire stories. This left a negative impact on the Black community.

Have you ever heard the phrase crabs in a bucket? This is a metaphor for people who either live in the same environment or are after specific goals. What we all get confused about is that there is enough for everyone.

I used to hate the saying “Let’s get this bag,” because it puts one trophy at the top of the pedestal. Humans are so competitive that they would rather sabotage their future as long as they beat you or finish first. This is how you burn bridges that you will have to cross again in life.

Working towards one goal usually is beneficial to each individual or as a collective (team). Every sports team makes it clear what their goals are in the pre-season. This allows coaches and players to develop a relationship that is based on trust and personal development. Each time they step out on the field or court they have their teammates’ best interest at hand. This will create chemistry, which only strengthens relationships and performance. We have to be able to depend on and trust one another. We need to learn from our mistakes and be proactive in correcting them.

As an entrepreneur, you need to be able to build strong relationships and communities. This might not be easy, but it is beneficial for you, family, business and community. As a leader you must have the ability to rally people in your community towards a cause. You have the ability to start a community organization. You possess the skills to make a change in your life, for your family and community. Don’t let opportunities pass you by. We need to learn more about our history, or it will repeat itself. We need to learn from other great cities, villages, and kingdoms.

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Professional Development

How to Boost Your Marketing Agency’s Growth in 2022

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Want to boost your marketing agency’s growth over the course of the next calendar year? If so, you’ve found the right article. Below, you will find insightful information regarding the current scalability of the advertising sector, as well as comprehensive advice on what you can do to play an active role in this ongoing development.

Here are three things you can do to boost your marketing agency’s growth in 2022:

Home in your niche market
You aren’t going to grow your marketing agency until you showcase your skill, credibility, and reliability. In order to cultivate this type of reputation for yourself, you need to offer a specific service incredibly well. Distracting yourself with unnecessary service ranges will detract from your ability to build this authority, which is why you are advised to home in on a niche market segment. This will entail you providing a narrow yet effecting promotional service until you are capable of taking your agency to the next level.

There are plenty of niche marketing markets for you to tap into, eight of which include:

  1. Digital marketing
  2. Outbound or inbound marketing
  3. Content marketing
  4. Social media marketing
  5. Voice marketing
  6. Email marketing
  7. Influencer marketing
  8. Word-of-mouth marketing

Embrace white label SEO
If you choose to go down the digital marketing route in your expansion endeavor, you should seriously consider embracing white label SEO. This will allow you to expand your web-based advertising initiative without draining your time, effort, money, or resources.

To ensure that you receive a substantial ROI from white label SEO, it’s recommended that you partner up with a reputable reseller such as Click Intelligence Canada. This industry authority will help you to generate a new source of revenue, they will offer SEO solutions tailored around your specific expertise, and they will provide a cost-effective platform for your agency’s growth. Ultimately, this level of assistance will allow you to focus on what truly matters — your company’s ongoing scalability.

Simplify your project management
The way in which you manage your projects will have a profound effect on your marketing agency’s success going forward. In this instance, it’s important that you avoid overcomplicating things at all costs. This will only make life ten times harder for yourself, s it will eat away at both your time and effort. Ultimately, this will decrease the likelihood of you meeting your crucial advertising campaign deadlines.

When attempting to simplify your project management process, your first port of call should be to prioritize your daily tasks by level of importance. This will help you to screen out unimportant tasks and subsequently aid you in your attempt to focus on critical marketing matters.

Are you determined to take your marketing agency to the next level in 2022? If so, be sure to heed the growth and development advice laid out above. Home in on a niche market, embrace white label SEO, and simplify your project management — do all of that, and you’ll be scaling the lofty heights of your niche industry sooner rather than later.

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Professional Development

Ergonomic Home Office- Choosing The Best Furniture Pieces

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BY ELLA BRAUN

The COVID crisis has brought a sudden transition for the world, particularly in the form of the work from the home switch. The biggest challenge, however, is that most of us are not equipped with a proper working area at home. Like everyone else, you would also want to have a dedicated office space that makes you feel productive. When it comes to creating such a home office, comfort is important. After all, you cannot expect to do your best in the workspace if you are not comfortable enough. If you are planning to create an ergonomic home office, choosing the right furniture pieces matters the most. Here are some tips to pick the best ones.

Assess the available space
Even before you start preparing a wishlist of furniture pieces, assess the available area. Not everyone has a spare room for creating a dedicated office, so space struggles are more real than you think. Measure the area and consider the essential pieces you would want to fit in. You may have to differentiate between needs and wants and skip some things if there isn’t enough room.

Consider the work hours
From the ergonomic perspective, it is important to consider the number of hours you would be working every day. For example, you can give precedence to style if you plan to use the home office for only a few hours in a day. However, comfort is absolutely essential if you have long working hours. You may even consider having a standing work desk apart from the sitting arrangement to prevent the ill-effects of prolonged sitting.

Have a budget to start with
Right now, you may be pressed for cash but a proper workspace is something that you can’t do without. Having a budget before you start shopping is a good idea. You may even look for deals like an IKEA flyer or coupon online to fit the best-branded furniture in your budget. Quality is vital when it comes to ergonomics because good brands go the extra mile to create designs that are easy on the body.

Choose pieces that fit you
If comfort is your top priority while picking furniture for your work area, you need to go the extra mile to find pieces that actually fit your body. Consider proportioned height for your chair and table if you are too tall or too short. Exploring and trying before buying is a great idea. Of course, your office furniture should look great but ease is something that you cannot ignore.

Don’t forget your personal style
Even as you look for pieces that are comfortable, don’t forget your personal style. Also, make sure that it blends with your home decor, particularly when you are creating a workspace in your living room or bedroom. Consider the aesthetic elements such as colour and design. At the same time, invest in durability and quality as well.

Although creating a home office can be easy, you need to be extra sure about ergonomics. After all, an easy space makes you feel more productive and keeps you healthy as well.

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