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KNOWLEDGE IS POWER – Toronto Caribbean Business Social Provides You With Tools for Success

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BY ALYSSA MAHADEO

For many, the start of a new year signifies unlimited potential. A fresh start, a new perspective, and the promise of new and exciting opportunities. How will you make this year different?

In recent times, more and more people are leaving their 9 to 5 jobs, and opting to take the more scenic route of entrepreneurship. Rather than working as an employee, an entrepreneur runs a small business and assumes all the risk and reward of a given business venture, idea, or goods or services offered for sale. Running your own business takes a lot of hard work and dedication. There is no time to sit back and relax, as everyday becomes a constant hustle.

Whether you’ve graduated from high school, or gone on to pursue a degree, there are no qualifications to be an entrepreneur. All you need is a business plan and finances to get started and bring a new idea to fruition.

For the past two years, the Toronto Caribbean has been host to one of the biggest events of the year connecting business owners with the community to provide exposure for their brand and services, while also providing the knowledge for continued success. In April 2016, the Toronto Caribbean Newspaper hosted the second annual Toronto Caribbean Business Expo, which included 75 small business vendors, 11 guest speakers and 2 very entertaining performances by the Tropicana Queens and WUSHU Project. Over 700 people were in attendance and media coverage included Rogers TV and The Asian Television Network.

The Toronto Caribbean Business Expo and Conference was organized to provide the Caribbean community a much-needed platform to present themselves to the public in a professionally organized business environment. They have allowed for over 135 vendors to exhibit at their event, creating a productive and engaging atmosphere where business owners could meet potential clients, and network with other entrepreneurs, while also enjoying a day filled with informational business advice and captivating island entertainment. In addition to the collection of vendors, renowned business professionals and entrepreneurs from within the community graced the stage speaking on business related topics, personal development, and what you need to know about how to brand yourself for success.

This year we have decided to try something a little different, rebranding the Expo to a Business Social, hoping to raise the bar and cater to the new and younger generation of business owners in a professional and educational forum. We are proud to create an event that is not exclusive only to the Caribbean community, but open to the public and everyone interested is invited and warmly welcome to attend.

This year our Business Social will be catering to the Millennial Generation, young people either in high school, headed into University or College or just plain and simple have no clue what’s next for them. After conducting focus groups with a panel of individuals that fall in and around the age of Millennials we have discovered that this generation is looking for answers based on questions they feel have been left unanswered during fundamental years of in school education pertaining to small business operation. Our focus feedback informed us that these individuals are looking for information, techniques and services teaching them to become their own brand, how to use their own creative personalities to start a passion project and get paid to do something they love. This year’s Social theme is STICK TO YOUR VISION and we have organized a line up of speakers to attend and share their stories with our audience. Each speaker address will complement our theme delivering knowledge to get people excited about materializing their new ideas and get the ball rolling on their own plans for the future.

This is an event that you won’t want to miss. On May 7th, 2017, the Toronto Caribbean Business Social will continue to lay the foundation for a professional platform where businesses can connect face to face with our community, as well as gain valuable knowledge to influence both personal and business growth for success. This year The Toronto Caribbean Business Social VIP Attendees will get exclusive access to this year’s speakers that include fun and relatable personalities with interesting and inspiring personal experiences in the pursuit of their dreams, and innovations in the world of business. At the 2017 Toronto Caribbean Business Social VIP attendees will hear from Canadian Hip-Hop Queen and Music Pioneer Michie Mee, Rapper, Record Producer, and Actor Maestro Fresh-Wes whose outstanding achievements have dubbed him Godfather of Canadian hip hop, Retail Magician and Founder and Owner of T by Daniel, Daniel Lewis, Best Selling Author Nelly James, Branding Specialist and TV and Radio Personality Priya Ali and much more!

International Comedians and Entrepreneurs Marc Trinidad and Jay Martin will host the Toronto Caribbean Business Social and perform with live musical entertainment by International R&B Sensation Carlos Morgan, local artist Chelsea Stewart, with music services provided by DJ Kevin.

General Admission to the Social is free, where you will gain access to browse the marketplace of vendors, network and gain possible leads as well as sample some of the tastiest cuisine from the Caribbean with a selection of food vendors providing their unique Caribbean inspired food creations. Various booths will be hosting service demonstrations, as well as entry into various prizes and giveaways.

VIP Admission is limited, and guests who purchase a VIP ticket will be granted access to the line-up of speakers and entertainment and performances throughout the day. VIP guest will also receive a Swag Bag, Catered Caribbean Buffet Style Lunch, Exclusive networking opportunities with other VIP attendees and speakers as well as entry into various giveaways including an Exclusive Personal Coaching Package with a Year’s worth of Advertising in the Toronto Caribbean Newspaper (Total package valued at over $5,000). VIP Tickets are currently on sale at an early bird price at $40, and prices will increase as the event draws near.

This year’s social on May 7th invites the men and women of today who were born to stand out and aren’t afraid to try new things to find their purpose and use their talents and skills and knowledge to make an impact in society. If you are someone searching for a new type of business knowledge, experience something remarkable that leaves an impression and inspires productivity. This event is Community oriented with citizens interested in inspiring change, uplifting the community and erasing social stigmas. These like-minded individuals are people interested in new innovative ideas, with unique and seamless solutions to make the business experience and enjoyable and prolific endeavor.

The Toronto Caribbean Business Social is invested in change and has invited community leaders and successful business owners to share their experience and practices with others to inspire a new generation of promising opportunity. If you are interested in discovering a new perspective, working on personal development, and hoping to do great things in the future this is the event for you!

The Toronto Caribbean Business Social will be held on Sunday May 7th, 2017 inside the Pearson Toronto Convention Center 2638 Steeles Ave East, in Brampton. For tickets please log onto eventbrite.ca/torontocaribbeanbusinesssocial or for information on marketplace vendor booths call 647-722- 6298. Tickets are going fast! Don’t miss out on this exciting opportunity to hear from the best of the best! If you are a young business owner or entrepreneur come out and discover all of the ways to take your passion and make it your paycheck!

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Urban Alliance on Race Relations celebrates and highlights Racial Justice Award recipients

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BY PAUL JUNOR

It has been almost 40 years since the Urban Alliance on Race Relations (UARR) has been at the forefront of: promoting tolerance, social justice, racial equity and fairness. Since it was formed in 1975, they have celebrated and recognized changemakers in the fight for racial justice in diverse sectors such as: health, labour, government, education, arts, media, environment, and justice.

On Saturday, December 7th, 2024, there was a great turnout at the 2024 Racial Justice Awards Night held at The Estate Banquet & Event Centre in Scarborough. In attendance were many community supporters, civic officials, long-time racial justice warriors, and individuals from diverse ethnic groups.

UARR is grateful for all the sponsors of the Racial Justice Awards Night Celebration. It notes in its email to its supporters on Tuesday, December 3rd, 2024, the importance of its sponsors including:

  • United Food and Commercial Workers (UFCW) of Canada, UFCW, Local 175
  • The International Brotherhood of Electrical Workers (IBEW) Local 353
  • Unite Here! Local 75
  • Toronto & York Region Labour Council
  • Canadian Labour Congress
  • The Coalitions of Black Trade Union (CBTUL)

“Your sponsorship plays a vital role in shining a light on individuals and organizations driving equity, justice, and change in our communities. This celebration is more than an event, it’s a movement. Thanks to your support, we’re: honoring changemakers, amplifying unheard voices, and funding initiatives that break down systemic barriers.”

The categories and names of the awards and recipients were:

Racial Justice in Arts: Hannia Cheng

She is an artist and cultural worker who co-founded Unit 270, a DIY gallery and multi-purpose grassroots community hub in Chinatown Centre.

Racial Justice in Labour: Vanessa Story

She is the founder of the Black Youth York Region and co-founder of the York Communities for Public Education coalition.

Racial Justice in Education: Shannon Simpson

She is Senior Director of Indigenous Initiatives at the University of Toronto.

Racial Justice in Environment: Dr. Ingrid Waldron

She is a Professor and HOPE Chair in Peace and Health in the Global and Peace and Social Justice Program in the Faculty of Humanities at McMaster University.

Urban Alliance of Race Relations Agent of Change Award: Kirk Mark

He is the Equity, Diversity and Inclusive Consultant at KIRK Mark & Associates.

Racial Justice in Media: Amanda Parris

She is an award-winning writer, tv host and producer, and former host of CBC Arts Exhibitionist.

Racial Justice in Health: Camille Orridge

She is former CEO of the Toronto Central Local Health Integration Network (TCLHIN).

Racial Justice in Government: Amira Elghawaby

She is a journalist and human rights advocate who was appointed in January 2023 as Canada’s Special Representative on Combating Islamophobia.

Racial Justice in Justice: South Asian Legal Clinic of Ontario (SALC0)

This legal clinic supports low-income South Asian people in Canada.

The funds raised from the Awards night will be going toward the work of the Diversity Youth Fellowship Program. This innovative and creative program is directly involved in enabling racialized youth to get paid experience working in municipal governments and at various public policy making organizations across Canada.

The performers at the event included: Katheen Zaragosa (a Filipino music performer), Rithika Jeristus & Maya Jeristus (Bharatanatyam dancers) and Yasmin Said (spoken word artist)

UARR is looking forward to its 50th anniversary celebrations in 2025 and shared five of its strategic priorities for the next 10 years including:

  • Employment and economic opportunity: The goal is to foster inclusive workspaces and economic opportunities.
  • Education: The goal is to promote racial equity in education and research.
  • Communication: The goal is to expand public awareness and reach to amplify our stories.
  • Community engagement and outreach: The goal is building community capacity and convening towards change.
  • Truth and reconciliation-relationship building and supporting calls to action. The goal is to strengthen our solidarity and action towards truth and reconciliation.

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What is it about those short videos that keep us captivated? Oh! Yes! Our short attention span

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BY KAHA GEDI

As our attention spans decrease, short form videos are becoming more popular. From TikTok, to YouTube Shorts, to Instagram Reels, these “snack sized” videos have positive qualities alongside the bad. Mainly we want to know what makes them so effective, and why are they becoming the go-to choice for both viewers and marketers? In this article, I will be discussing how these videos have received such popularity worldwide.

First, we need to understand what counts as and what is short-form content. According to blog.hubspot.com, “Short-form videos are videos that are less than 60 seconds long.” However, some marketers and content creators agree that short-form videos can be up to 3 minutes. “They are videos that deliver information in a ‘digestible’ format so that viewers can quickly watch and save content if they’re in a hurry or enjoy it.” Now, I’ll talk about the main reasons why these videos are so popular.

First, our attention spans have gone down exponentially. Dr Gloria Mark has written a book called “Attention Span,” and she says her research indicates people’s attention spans have been shrinking over the last 20 years. According to the same article Dr. Mark said that “Back in 2004, we found the average attention span on any screen to be two and a half minutes on average. Throughout the years, it became shorter. So, around 2012, we found it to be 75 seconds. Then in the last five, six years, we found it to average about 47 seconds.” So, it’s notable that our attention spans started out longer but then decreased over time.

Secondly, these videos have become cheaper and easier to make. Unlike long-form videos, which require extensive: planning, editing, and storytelling, short-form videos are simpler. To the point where they can even be shot on a smartphone. For example, DuoLingo, the app that helps learn new languages, went viral on TikTok a long time ago by posting funny, low-budget videos that resonate with millions. Like a video of a DuoLingo plus being: tossed down the stairs, sitting outside on a rainy day, or being soaked by the shower with the title “When you ignore my notifications.”

Lastly, they provide valuable information in a short amount of time, and they are easily accessible. According to a recent Adobe Survey, two in five Americans use TikTok as a search engine, and nearly one in 10 Gen Zeers are more likely to rely on TikTok than Google as a search engine. This isn’t always reliable for real news because anyone can claim to be an expert, and you wouldn’t know if they’re telling the truth. So, even though they give valuable information in a short time, they can also give misinformation or mislead you.

Short-form videos have changed how we watch and learn things. They fit our short attention spans, are easy to make, and share information quickly. Even though they’re fun and helpful, they can also spread false information or leave out important details. Even with these problems, short-form videos are here to stay, so we should use them in proportion, but also enjoy the benefits.

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Dr. Edward McInnis on the Importance of Preventive Care in Family Medicine

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Photo by National Cancer Institute on Unsplash

Preventive care is a cornerstone of modern healthcare, emphasizing the importance of addressing potential health concerns before they escalate into severe conditions. By focusing on proactive measures such as regular screenings, vaccinations, and lifestyle counseling, preventive care offers individuals and communities the opportunity to achieve long-term wellness.

Below, Edward McInnis highlights the transformative potential of prevention in reducing healthcare disparities, alleviating systemic challenges, and ensuring that every individual has the tools and access needed to lead a healthier life.

Understanding Preventive Care in Family Medicine

Preventive care in family medicine focuses on proactive measures to maintain health and prevent illness before it occurs. This approach emphasizes regular health evaluations, screenings, and interventions that identify potential issues early, reducing the likelihood of severe complications. Preventive care fosters long-term well-being by addressing risk factors and promoting healthier lifestyles while minimizing the burden of chronic diseases.

The philosophy behind preventive care aligns with the idea that staying healthy is more effective and less costly than treating illnesses after they arise. Early detection of conditions such as hypertension or high cholesterol allows patients and physicians to manage these issues effectively, preventing them from escalating into more severe health problems. Beyond individual benefits, this care model contributes to healthier communities by reducing the overall demand for healthcare systems.

Benefits of Preventive Care for Individuals and Communities

Preventive care profoundly impacts individuals and the broader community by addressing potential health concerns before they evolve into severe conditions. Early detection through routine screenings can significantly lower the risk of chronic illnesses such as diabetes, heart disease, and certain cancers. This improves individual health outcomes and reduces the emotional and financial toll of managing advanced diseases.

Communities prioritizing preventive care experience a ripple effect of healthier populations and reduced strain on healthcare resources. When more people engage in regular check-ups and adopt healthier habits, the prevalence of preventable conditions drops, creating a collective benefit. Individuals who invest in their health through preventive measures often enjoy longer, more active lives, positively influencing families, workplaces, and society.

The economic advantages of preventive care are undeniable, as early intervention typically costs far less than treating advanced illnesses. Vaccination programs, such as those targeting seasonal flu or childhood diseases, can drastically curb outbreaks, saving lives and reducing medical expenses. These benefits demonstrate how preventive care is a cornerstone of sustainable and effective healthcare systems.

Core Preventive Services in Family Medicine

Family medicine emphasizes various preventive services designed to address health needs across all stages of life. Regular health screenings, such as blood pressure and cholesterol checks, are critical in identifying silent health risks. These assessments provide actionable insights that allow individuals to make timely adjustments to their lifestyles or begin treatment when necessary.

Vaccinations are another cornerstone of preventive care, protecting individuals and communities from infectious diseases. From childhood immunizations to seasonal flu shots, these interventions safeguard personal health and prevent the spread of illnesses within larger populations. Counseling services, including guidance on nutrition, exercise, and stress management, empower patients to take an active role in their long-term well-being.

The Role of Family Physicians in Prevention

Family physicians play a pivotal role in fostering preventive care through their ability to build lasting, trust-based relationships with patients. These relationships enable them to understand not just medical histories but also lifestyle factors, family dynamics, and social determinants of health. This comprehensive knowledge allows physicians to craft personalized preventive strategies that resonate with each patient’s unique circumstances, ensuring a more practical approach to maintaining health.

Beyond individual care, family physicians act as educators, equipping patients with the knowledge to make informed health decisions. Whether discussing the significance of regular screenings or addressing misconceptions about vaccines, their guidance helps patients take ownership of their health.

The continuity of care provided by family physicians also ensures that preventive measures are consistently monitored and adjusted as needed, fostering long-term well-being. Their ability to provide holistic and deeply personalized care sets the foundation for healthier patients and communities.

Challenges in Accessing Preventive Care

Despite its proven benefits, accessing preventive care remains challenging for many individuals and communities. Financial barriers, such as lack of insurance coverage or high out-of-pocket costs, often deter people from seeking preventive services. Additionally, limited awareness about the importance of early detection and health promotion means that some individuals may only prioritize preventive care once a health issue becomes severe.

Geographical disparities also play a significant role in limiting access. Rural and underserved areas frequently face shortages of healthcare providers, making it difficult for residents to receive consistent preventive services. In such regions, innovative approaches like mobile health clinics and telemedicine have emerged as solutions to bridge the gap. Expanding these efforts could help overcome logistical obstacles and ensure that preventive care reaches those most in need.

Cultural factors and mistrust of the healthcare system can further complicate access to preventive services. Addressing these challenges requires a multifaceted approach that includes community engagement, culturally sensitive care, and efforts to build trust between healthcare providers and patients. Strengthening health literacy and facilitating dialogue between healthcare institutions and the communities they serve are also critical steps in overcoming these barriers.

Promoting and Advancing Preventive Care

Advancing preventive care depends on raising awareness and fostering a culture that values proactive health management. Educational campaigns, workplace wellness programs, and school-based health initiatives encourage people to adopt preventive practices. These efforts create an environment where individuals feel empowered to prioritize their well-being, leading to healthier lifestyles and earlier intervention.

The integration of technology is revolutionizing how preventive care is delivered. Wearable devices that track physical activity, heart rate, and sleep patterns provide individuals with real-time data about their health, prompting timely action when irregularities arise. Similarly, data analytics and predictive tools enable healthcare providers to identify at-risk populations and deliver targeted interventions, improving outcomes on a broader scale.

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