BUSINESS: The Power of YouTube!


By Jim Pagiamtzis
December 18th, 2013 Edition

YouTube has taken the world by storm for many years. You have the opportunity to take advantage of it. All you need is your iPad or iPhone and you are ready to go!

It’s no secret that Justin Bieber and Cody Simpson have used the power of YouTube to propel their careers to super stardom. I am sharing this with you because you can do the same!

I started recording my presentations in 2008 and have never stopped. In January 2012, I was hired by a social media company due to the videos I had done. The rest is history!

Studies have been done and stats show that people watch videos every day from movie trailers to blooper videos, to upcoming singers. The opportunity is there for you to take advantage of this great medium to build your social profile online.

Below are three strategies to implement

Share Your Expertise
If you are comfortable recording yourself, then you are ready to be the star of your own show. This can be an exciting opportunity to share insight and strategies of what you are doing from sharing your business success, to events that you are attending or amazing people you have met.

Do an Interview
If you don’t want be the showcase of your video then you can be behind the camera and be the director! You can interview a successful entrepreneur in your network and ask them questions on business, life and success or attend an event they are speaking at and record their presentation.

Share at an Event
You can also attend networking or cultural events and share insights from attendees and what they are enjoying and even participate yourself. You can share a current hobby or interest.
Having the ability to have your own channel in the media world is a great and effective way promote your expertise and share the value with your network. This is a great way for them to learn more about you and perhaps you can be found and be the next star!


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